Nike Closes Select Stores as It Reshapes Its Retail Footprint
Nike is tightening its brick-and-mortar strategy, and Nike Live is taking the hit. Over the past several weeks,…
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Nike Strengthens Its Football Roster With Top Prep and College NIL Athlete Signing
Nike is not just keeping pace in football, it is widening the gap. Recent Nike Football NIL Athlete…
PUMA Appoints Dusan Hamlin to Lead Its Global E-Commerce Growth Strategy
PUMA is making a clear bet on digital growth. The hiring of Dusan Hamlin puts a proven e-commerce…
TIME Recognition of Diana Flores Signals Flag Football’s Commercial Future
TIME putting Diana Flores on its radar is more than a personal win. It is a clear sign…
Drake Expands OVO Golf With Second Collection OVO Golf 02
Drake’s October’s Very Own is not treating golf as a one-off experiment. With OVO Golf 02, the brand…
Malbon Golf Bets on Seoul as Golf Fashion Continues to Grow
Malbon Golf continues to treat geography as strategy. With its latest store in Bukchon, Seoul, the brand moves…
Foot Locker and Uber Eats Bring Athletic Retail Into the On-Demand Economy
Foot Locker is treating delivery apps as a core retail channel, not a side experiment. In fact, the…
Maison Deux Mains Debuts Permanent Collection With Deadstock Luxury Fabrics
Maison Deux Mains is showing how small, focused labels can treat deadstock as a starting point not an…
PUMA Appoints Dusan Hamlin as Vice President of E-Commerce
PUMA is restructuring how it sells and speaks to consumers online, and it is putting a specialist in…
Nike Strengthens Its Football Roster With New Class of NIL Athletes
Nike is using NIL to lock in the future of football, not just its present. By signing 11…