CCM Launches Erin Ambrose 23 Drop Two with New Collection

The world of hockey is evolving and the latest collaboration between CCM Hockey and PWHL star Erin Ambrose is leading the charge. The new drop of the CCM x Erin Ambrose 23 is more than just a fresh set of limited-edition apparel—it’s a bold statement about belonging, authenticity, and the future of the sport. This collection features graphic tees, stylish hoodies, and joggers, all designed to add new style and support to the first release while inviting everyone to make hockey a space for self-expression.

A New Era for Hockey Apparel

The second drop of the Erin Ambrose 23 collection brings an exciting range of apparel that goes beyond traditional hockey gear. Fans can expect limited-edition graphic tees, hoodies, and joggers that blend performance with street style. Each piece is crafted to reflect the spirit of the game and the individuality of its fans.

This collection is not just about what you wear on the ice. It’s about making a statement wherever you go. Whether you’re at the rink, cheering from the stands, or representing your love for hockey in everyday life, the CCM x Erin Ambrose 23 offers something for everyone.

"Marrouane Nabih, CEO of CCM Hockey" said, "With the 2025 Erin Ambrose 23 collection, we wanted to bring hockey into a space where it hasn't traditionally had a strong presence. It goes beyond the rink, showcasing authenticity, style and a sense of belonging. Erin isn't just a collaborator—she's a force who's transforming her sport. Through CCM x Erin Ambrose 23, we're celebrating her voice, her leadership and the impact she's having on inclusivity in hockey."

The Power of Collaboration

CCM Hockey is a leading manufacturer of high-performance hockey equipment and apparel, and their partnership with Erin Ambrose is a clear demonstration of their commitment to innovation and inclusion. This is the second time CCM and Ambrose have teamed up, and this new iteration of the Erin Ambrose 23 collection is proof that their collaboration is about more than just fashion—it’s about changing the culture of hockey.

The collection was co-created by Erin Ambrose, who wears number 23 for the Montréal Victoire. Ambrose is not only an Olympic gold medallist and three-time world champion, but she is also the reigning PWHL Defender of the Year. She represents a new era of hockey—one that is unapologetic, inclusive, and proud.

Championing Inclusivity and Self-Expression

One of the most powerful aspects of the CCM x Erin Ambrose 23 collection is its dedication to inclusivity. The collaboration highlights Ambrose’s advocacy for 2SLGBTQIA+ communities, both on and off the ice. The collection serves as a call to action for fans and players alike to claim their place in hockey, regardless of background or identity.

"Erin Ambrose" said, "Sports haven't always been welcoming for everyone. Today, we're creating spaces where everyone can feel they belong. CCM x Erin Ambrose 23 is about inspiring new dynamics, where authenticity is a strength. Women's sports are drawing fans who've never felt the rink was for them. This collection is for them. It's where I can be myself, and they can too."

Ambrose’s vision is clear: hockey should be a space where everyone feels welcome. The collection is designed for those who may have never felt that the rink was for them, offering a sense of belonging and an outlet for self-expression.

Limited-Edition Appeal

The Erin Ambrose 23 collection is available in limited quantities both online and in select stores. This exclusivity adds to the excitement, giving fans a unique opportunity to own a piece of hockey history that stands for more than just sport. Each item is a symbol of support, authenticity, and the growing movement toward a more inclusive hockey culture.

The collection invites fans to express what hockey means to them. Whether you play, watch, or simply love the game, these pieces offer a way to show your support for a sport that’s evolving to welcome everyone.

Hockey, Reimagined

CCM x Erin Ambrose 23 is more than a clothing line—it’s a movement. By celebrating Erin Ambrose’s leadership and the impact she’s having on inclusivity in hockey, CCM is helping to redefine what it means to be a hockey fan or player. This collection is a clear reflection of the power of authenticity, the importance of belonging, and the future of the sport.

As the game continues to grow and change, the CCM x Erin Ambrose 23 stands as a beacon for those who believe hockey should be for everyone. With each new drop, the collaboration between CCM and Erin Ambrose brings us closer to a world where the rink is a place for all voices, all identities, and all fans.