Ciele Athletics Expands in Latin America with Run The World Partnership

A new route for running innovation opens in Latin America’s growing athletic market.

Ciele Athletics, the acclaimed running apparel brand headquartered in Montreal, has announced the appointment of Run The World as its official distribution partner for the Latin American region. This collaboration brings together two committed leaders in the global running community and marks a strategic milestone for Ciele’s international growth story.

Market Momentum and Mutual Vision

The announcement comes as the popularity of running surges in Latin America, with new events, clubs, and performance-focused specialty retailers emerging across the continent. Ciele Athletics, known for its lightweight, technical running caps, visors, and full-spectrum apparel, recognized the need for local expertise to reach new runners in this competitive, rapidly maturing market.

“This collaboration with Ciele Athletics is a milestone for Run The World and for the running community in Latin America,” said the Run The World team. “Together, we’re committed to delivering innovation, performance and inspiration to athletes throughout the region, while shaping the future of running in our markets.”

Strategic Distribution and Product Portfolio

Run The World is a proven partner—they currently operate over 400 points of sale in Latin America, including seven flagship Running Balboa stores. Their distribution footprint covers Colombia, Venezuela, Ecuador, Panama, Costa Rica, Nicaragua, El Salvador, Honduras, Belize, Guatemala, Puerto Rico, and the Caribbean—with ambitions to open another 100 retail locations by 2028.

Beyond Ciele Athletics, the Run The World portfolio includes other high-performance brands such as Asics, Hoka, 2XU, Oofos, Feetures, and Nnormal, underlining their strong market credibility and specialized reach.

For Ciele, this means its full range—most notably the award-winning GOCap (a Runner’s World Gear of the Year winner in 2025)—as well as innovative apparel and accessory lines featuring advanced COOLmatic and COOLmatic | PLUS fabrics, will reach a new generation of Latin American athletes. These products combine technical moisture management, light weight, and distinctive design for runners of all levels.

Leadership Perspectives

For Ciele, the partnership is a natural progression in its international expansion. Jano Arabaghian, CEO of Ciele Athletics, said, “This partnership with Run The World represents another important step for Ciele Athletics in Latin America. Their expertise and commitment to the running community make them an ideal partner as we continue to grow the Ciele brand in the region.”

Shaping the Future of Regional Running

The collaboration reflects broader trends in the global sports apparel sector, as innovative Western brands tap into the rising enthusiasm for running and wellness in Latin America, supported by local distributors with deep ties to retail and running clubs. According to executives at Run The World, “We’re committed to delivering innovation, performance and inspiration to athletes throughout the region, while shaping the future of running in our markets”.

With grassroots running events multiplying and demand for apparel that blends style, sustainability, and technical performance growing rapidly, this partnership positions both brands at the heart of Latin America’s running boom.

What’s Next

The Latin American rollout will focus on expanding availability of Ciele’s most in-demand headwear and apparel pieces, supported by in-store education, merchandising, and digital campaigns tailored to the diverse needs of runners throughout the region.

Both Ciele Athletics and Run The World see this as more than a business deal—it’s a shared commitment to promoting the benefits of running, active lifestyles, and community-led sport. As new doors open and new runners are inspired, the future looks bright for Ciele Athletics in Latin America.