Cole Haan Launches Fall 2025 Comfortable Campaign with Peak Innovation

Cole Haan has launched its Fall 2025 global campaign, Cole Haan Comfortable, a bold platform that redefines what comfort means for the modern lifestyle. Rooted in the belief that true style should never come at the expense of feeling good, the collection represents the brand’s most innovative offering to date, delivering on a clear promise: comfort goes wherever you do.

Nearly a Century of Comfort and Craftsmanship

For almost 100 years, Cole Haan has challenged the idea that elegance and ease can’t coexist. The Cole Haan Comfortable platform proves that performance and polish not only work together — they complement each other.

Building on this legacy, Fall 2025 introduces new and evolved technologies that make comfort feel invisible, yet unmistakable.

New Innovations for the Season

Originally introduced in Fall 2024, SkyWeave Cushioning Technology expands into new applications across women’s footwear and sneaker uppers. This includes the GrandPrø Court SkyWeave Sneaker , designed with lightweight cushioning trusses for a springy, responsive bounce that energizes every step. High-traction outsoles make these styles adaptable to unpredictable schedules and all-day movement.

Pushing further into the hybrid footwear category it pioneered, Cole Haan debuts its dressiest hybrid yet: the ØriginalGrand CitySpectre Collection. Inspired by the brand’s heritage, these designs feature refined elements, like a sculpted “ghost” heel and sleek lines reminiscent of ergonomic car design. Beneath, their ENERGYFEEL Foam provides sneaker-like cushioning and rebound that propels wearers forward with every stride.

Evolution of Two Iconic Lines

Grand Revolution and Grand Ambition — two of Cole Haan’s most successful innovation platforms — return with fresh enhancements.

• Grand Revolution reimagines leather sole craftsmanship with FlexCraft Comfort Technology, integrating hidden layers of cushioning, flexibility, and traction into time-honored designs such as cap-toe and wingtip oxfords, loafers, and boots.

• Since 2019, Grand Ambition has reshaped women’s footwear for the modern wardrobe. Now, it’s upgraded with Grand Lux Technology, delivering plush, responsive cushioning with enhanced underfoot layers, all completely hidden from view. Loafers, pumps, booties, and ballet flats from this collection are designed to be timeless staples that transition seamlessly across occasions.

A Season of Peak Innovation

“Fall 2025 delivers the brand’s most innovation in the history of the company,” says Scott Patt, Chief Creative Officer of Cole Haan. “We’re not just talking about comfort, we’re owning it. Fall 2025 is designed for real life and all its unpredictability. From revolutionized oxfords to engineered sneakers to weather-ready boots, we’ve created beautiful, smart products that help you show up, stay present, and feel great while doing it.”

This season’s campaign captures the energy of transition from summer to fall. Lightweight, flexible pieces like the GrandPrø Court SkyWeave Sneaker are built to adapt to spontaneous schedules and changing routines.

Global Rollout and Storytelling

The Cole Haan Comfortable campaign will unfold across Fall and Winter through a series of digital-first storytelling moments, showcasing the brand’s innovation in action. Content will run across digital, social, connected TV, and out-of-home platforms in major U.S. and international markets, including Japan.

This marks Cole Haan’s seventh collaboration with award-winning agency General Idea, reaffirming the company’s commitment to fresh creative perspectives.

The Cole Haan Legacy

From work to workout to weekend, Cole Haan continues to inspire connected, active professionals in over 100 countries worldwide. With nearly a century of heritage craftsmanship and a relentless pursuit of modern innovation, the brand remains a leader in designing extraordinary footwear and accessories for everyday extraordinary lives.