DICK’S Sporting Goods Joins Fanatics Fest NYC 2025

DICK'S Sporting Goods is making a major move in the world of sports culture events, announcing today that it will serve as the Official Sporting Goods Retail Partner for Fanatics Fest NYC 2025, taking place from June 20-22 at the Javits Center. The partnership, revealed in a joint press release with Fanatics, also names DICK'S as the Presenting Partner of the Fanatics Fest Kids Zone.

Emily Silver, Chief Marketing and Athlete Experience Officer at DICK'S Sporting Goods said: "After just one year, Fanatics Fest has become a major sports culture event. As a company rooted in sport and experience, we could not be more thrilled to join Fanatics Fest and bring sport-centered moments to life for collectors and fans."

What to Expect from DICK'S at Fanatics Fest

DICK'S Sporting Goods will have a prominent presence on the main show floor, offering fans a range of interactive experiences and exclusive moments, including:

• Public viewing of the one-of-one Paul Skenes Topps MLB Debut Patch card inside a replica Collectors Club House—a concept inspired by the new collectors' spaces found in select DICK'S House of Sport stores.

• Competitions in HitTrax batting cages and golf bays with TrackMan simulators, including a Closest to the Pin contest, with special guest IShowSpeed, as part of Fanatics Games.

• Giveaways featuring autographed sports memorabilia and more.

• Complimentary athlete appearances and meet & greets.

• Live podcast tapings from top sports personalities.

The event will also see DICK'S brand ambassador, IShowSpeed—one of the world's biggest streamers and content creators—filming content for his new Speed Goes Pro YouTube series, produced in partnership with DICK'S Sporting Goods.

The Kids Zone: Powered by DICK'S

At the Fanatics Fest Kids Zone, DICK'S, alongside partners Nike, GameChanger, and RCX Sports, will create an engaging space where kids can join open play activities, participate in combine-style training, and meet some of their favorite professional athletes.

A Festival for All Sports Fans

Fanatics Fest is designed as an immersive, interactive festival where fans can connect over their shared passions and discover new dimensions of the sports and collecting ecosystem. Building on the success of its first year, the 2025 edition promises:

• A larger venue at the Javits Center

• Expanded live programming, panels, and discussions

• Bigger superstores and autograph zones

• More exclusive collaborations and products

• Enhanced league and brand activations

• A larger trading card and collectibles exhibit

Lance Fensterman, CEO of Fanatics Events said: "As we quickly approach this summer's Fanatics Fest NYC , we're thrilled to level up and bring on DICK'S Sporting Goods as a collaborative on-site partner. DICK'S shares a commitment to providing lasting consumer experiences and their presence in 2025 will add a new element throughout the weekend – enhancing the festival's atmosphere and creating incredible memories for attendees of all ages."

For more information or to purchase tickets, visit FanaticsFest.com.