FanDuel Becomes Official Odds Provider for NBA and WNBA on Amazon Prime Video

FanDuel partners with Amazon to revolutionize NBA and WNBA viewing with real-time bet tracking and exclusive content featuring Blake Griffin.

Unlocking Next-Gen Basketball Fandom on Prime Video

Starting this NBA season, basketball fans watching on Prime Video will experience a seamless integration of FanDuel’s market-leading odds, insights, and personalized bet tracking features. With the new “Opt-in Bet Tracking” and “Odds View” overlays, fans can link their FanDuel and Prime Video accounts to follow their active bets live on screen—monitoring outcomes, progress, and win/loss status as the game unfolds. The Odds View feature also provides real-time updates on moneylines, spreads, totals, prop bets, and parlays to add instant, contextual excitement to every major play.

Importantly, fans can see and track bets but cannot place wagers directly on Prime Video—keeping the focus on personalized engagement, entertainment, and up-to-the-minute storytelling that connects game action with betting narratives.

Executive Insights (Fan Engagement at the Forefront)

Mike Raffensperger, President of Sports at FanDuel, said:
“Our partnership as the official odds provider for NBA and WNBA on Prime Video represents a significant milestone in how we connect with basketball fans. By integrating custom content into Prime Video’s NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.”

Danielle Carney, Head of U.S. Video and Live Sports Sales at Amazon Ads, said:
“It’s important to partner with brands that are invested in enhancing the fan experience. We’re helping to transform how brands reach highly engaged consumers. By prioritizing innovation and storytelling we can create unique opportunities for brands to connect with their audiences that are more meaningful.”

Creative Campaigns (Blake Griffin Leads the Charge)

Part of the partnership’s impact will come through creative FanDuel campaigns featuring former NBA All-Star and Prime Video analyst Blake Griffin. Griffin will serve as an ambassador, integrating FanDuel odds and betting content into on-air segments, social media, live events, and digital activations—adding fresh perspective and humor to drive fan interest and engagement around every NBA and WNBA matchup.

Looking Ahead (The Future of Interactive Sports Viewing)

With FanDuel powering NBA and WNBA bet visualization on Prime Video, the fan experience becomes more immersive, informative, and interactive than ever. The collaboration is positioned at the forefront of sports and technology, just as Amazon begins its 11-year NBA national media deal, streaming dozens of games per year to global audiences.

As sports betting continues to grow and streaming platforms look for ways to keep fans engaged in real time, the FanDuel–Amazon partnership sets a new standard for how leagues, brands, and digital broadcasters can connect with viewers—and transform how every pass, dunk, and buzzer-beater is experienced and remembered.