The Florida Department of Citrus partners with the Tampa Bay Lightning and Benchmark International Arena to serve up Florida Orange Juice during the 2025-26 season thus offering fans fresh hydration with unique game-day experiences and a toast to wellness at every home game.
Game-Changing Refreshment (Orange Juice Goes to the Rink)
Kicking off a landmark partnership, the Florida Department of Citrus (FDOC) is putting 100% Florida Orange Juice at the heart of the Tampa Bay Lightning fan experience. Throughout the 2025-26 NHL season, fans at Benchmark International Arena can enjoy the iconic beverage in new and interactive ways, including specialty in-arena mocktails, vibrant pregame giveaways, and hands-on product sampling at Ford Thunder Alley and Publix Plaza.
Honoring Florida’s Wellness Legacy and Celebrating Community
This partnership is about more than pouring a glass. It’s about championing the role that orange juice plays in hydration, recovery, and holistic community wellness—benefiting both elite athletes and superfans alike.
Shannon Shepp, Executive Director, Florida Department of Citrus, said:
“Bringing the original wellness drink right to the rink is exciting – and that’s just the start of this partnership. Together, the FDOC and the Lightning will fuel performance and create moments of connection. Whether you’re an elite athlete or a super fan, you can enjoy the benefits of 100% orange juice — including game day hydration support!”
Fans will also see Florida Orange Juice woven into community moments—such as appearances by mascot Thunderbug and exclusive behind-the-scenes access during morning skates—further boosting the partnership’s local impact.
Science-Backed Hydration and Balanced Nutrition
The campaign is grounded in educating fans about the health benefits of Florida Orange Juice for athletes and families. A single glass offers not only vitamin C but potassium, folate, and hydration support, making it a smart, convenient addition to both training and everyday nutrition.
Mark Lambert, Lightning Director of High Performance & Strength Coach, shared,
“Florida Orange Juice can be an important part of the day. It includes a convenient source of essential nutrients, like vitamin C, potassium, and folate, which support hydration and recovery. When consumed in moderation, it can be a valuable part of a balanced diet.”
See, Sip, and Celebrate
The FDOC–Lighting partnership invites all fans, season ticket holders and casual viewers alike, to discover the flavorful, energizing power of Florida Orange Juice. For more on the science and stories that fuel this campaign or to try recipes like the on-the-go sports drink, visit floridajuice.com.
From in-arena mocktails to community moments with Thunderbug, the partnership between the FDOC and the Tampa Bay Lightning makes Florida Orange Juice a new MVP—one that keeps fans and athletes fueled, refreshed, and ready for every moment on and off the ice.
Author Profile
Latest entries
BusinessFebruary 5, 2026Why HTML Email Templates are Essential for Attracting Customers in the Fashion Retail Industry- BusinessFebruary 3, 2026On Names Frank Sluis CFO As Martin Hoffmann Steps Down
- InnovationsFebruary 3, 2026Jordan Brand Heir Series 2 Raises the Bar for Women’s Basketball
- IndustryFebruary 3, 202610 Brands Shaping the Modern Kids’ Footwear Market
