GolfSuites Shifts Strategy to Indoor Simulator Lounges for Nationwide Growth

GolfSuites, an innovative leader in golf entertainment venues, has officially announced a major strategic pivot. This will reshape its development and franchising plans for the coming years. Moving forward, the company will place primary focus and significant new investment into its highly scalable Indoor Simulator Lounge concept. This next-generation model is designed for true nationwide expansion. It offers a year-round, weather-immune golf entertainment experience that aligns perfectly with evolving consumer habits and market realities.

This updated direction marks an important evolution for GolfSuites, reinforcing its commitment to strong financial performance, efficient growth, and franchisee success.

A New Direction Built for Scalability and Stability

As GolfSuites evaluated market conditions, construction costs, and long-term profitability, the Indoor Simulator Lounge emerged as the clear frontrunner. Unlike traditional outdoor driving-range venues, indoor lounges provide a controlled environment. They deliver consistency, efficiency, and accessibility across all regions, regardless of climate.

To begin with, the indoor format significantly reduces construction timelines. Venues can be built faster, require less land, and demand far fewer structural considerations. In comparison to multi-level outdoor driving ranges, franchise partners benefit from a quicker speed-to-market. This allows them to generate revenue sooner and reduce initial risk.

Additionally, the model dramatically lowers both development and operational expenses. With fewer bays to construct, simpler engineering requirements, and lower utilities and staffing needs, indoor lounges create a leaner business. Yet they still capture high entertainment value.

Weatherproof Revenue and Predictable Performance

One of the most compelling advantages of the Indoor Simulator Lounge is its immunity to weather conditions. Outdoor range venues often face unpredictable revenue fluctuations due to rain, heat, storms, or seasonal slowdowns. However, GolfSuites’ indoor approach eliminates these challenges and ensures that business performance remains strong 365 days a year.

This stability is especially appealing for franchise partners seeking predictable cash flow and long-term sustainability. Moreover, because guests can enjoy the venue at any time, operators can capitalize on consistent foot traffic. They also benefit from extended operating hours and year-round event opportunities.

Preparing for Nationwide Franchising

To accelerate its national rollout, GolfSuites has partnered with one of the country’s top franchise consulting firms. This collaboration is focused on refining operational systems and creating scalable frameworks. Additionally, it aims at finalizing support structures and preparing franchise documentation for broad distribution.

The company expects to file its Franchise Disclosure Documents (FDDs) in the coming months. Once filed, GolfSuites will begin openly accepting franchise applications, marking a major milestone in the brand’s evolution.

“This pivot reflects our commitment to delivering the strongest possible return for our investors and future franchise partners,” said Gerald Ellenburg, Chairman of GolfSuites. “The Indoor Simulator Lounge combines the fun and social atmosphere guests love with economics that simply work better in today’s market, and it works everywhere. We’re excited to bring this next-generation golf entertainment concept to communities across America.”

Maintaining a Strategic Outdoor Presence

Although the company is prioritizing indoor expansion, GolfSuites is not stepping away from its outdoor venues altogether. The brand currently operates successful outdoor driving-range entertainment centers in Lubbock, Texas, and Baton Rouge, Louisiana, both of which continue to perform well.

Looking ahead, GolfSuites will pursue outdoor projects only in carefully selected, weather-favourable regions. Future developments will rely on the company’s streamlined 28- to 40-bay “Express” format. This is an efficient outdoor design optimized for profitability and guest experience in suitable climates.

This balanced approach allows GolfSuites to remain competitive across both formats while channeling most of its growth strategy into the more scalable, economically resilient indoor model.

A Vision for the Future of Golf Entertainment

By prioritizing the Indoor Simulator Lounge, GolfSuites is stepping confidently into the future. They blend innovation, versatility, and financial strength. Indoor venues appeal to a broad audience, including not only golfers but also families, corporate groups, event organizers, and casual entertainment seekers.

With advanced golf simulators, immersive social spaces, food and beverage options, and year-round programming, the Indoor Simulator Lounge creates a compelling destination for communities large and small. More importantly, the format opens franchising opportunities in markets where traditional golf concepts were previously impractical.

As GolfSuites continues to evolve, this new strategy sets the foundation for rapid yet sustainable national expansion. It delivers value to franchise partners while giving customers an exciting, modern way to experience the game.