Grab1 Partners with NBA Legend Amar’e Stoudemire on Wellness and Kosher Nutrition

Grab1, the performance- and wellness-focused kosher food and beverage brand with top-level kosher certification, has announced a dynamic multi-year partnership with Amar’e Stoudemire, six-time NBA All-Star, entrepreneur, and globally recognized influencer in active, holistic living.

Amar’e Stoudemire: From NBA Greatness to Holistic Wellness

Known for a thrilling NBA career with the Phoenix Suns, New York Knicks, Dallas Mavericks, and Miami Heat, Stoudemire entered the league directly from high school and immediately earned NBA Rookie of the Year honors in 2003. Over 14 seasons, he accumulated six NBA All-Star appearances, made multiple All-NBA Teams, and dazzled fans with his dominant presence on the court.

Beyond his 18.9 career points, 7.8 rebounds, and his 50-point performance (career high) for the Suns in 2005, Stoudemire eventually became a trailblazer for faith in sports, embracing Orthodox Judaism and advocating spiritual and community empowerment after retirement.

A Wellness Partnership Rooted in Purpose

Now, Stoudemire brings his passion for fitness, nutrition, and intention to Grab1 as both a brand partner and strategist. The collaboration is set up for true authenticity: Stoudemire will participate hands-on in product development, infusing new offerings with insights from his own approach to holistic wellness. National campaigns, new product launches, and major storytelling initiatives will feature his name, likeness, autographs, and compelling life journey.

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  The partnership spans curated video, photo shoots, and in-person appearances, capturing his evolution from NBA superstar to a leader who inspires through commitment to growth, strength, and service.

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  This includes digital advertising, commercials, Instagram and X, and Facebook posts, as well as Grab1 special events and in-store activations.

“I’m honored to partner with a brand that aligns with my values and promotes mindful, health-conscious living,” said Stoudemire. “Grab1 is more than just great products—it’s a lifestyle rooted in strength, purpose, and community.”

Grab1: Clean, Kosher Fuel for Active Lives

Building on this mission, Grab1 has designed a lineup to empower active, health-conscious consumers, athletes, and everyday movers alike, all while adhering to superior kosher standards:

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  Grab1 Whey Protein Powder:
  No added sugars, excellent source of protein, available in vanilla, chocolate, and strawberry.

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  Grab1 Hydrate:
  Electrolyte-infused hydration beverage in regular and zero-sugar versions, with flavors including fruit punch and blue raspberry.

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  Grab1 Protein Bars:
  On-the-go energy bars (dairy or non-dairy), offered in flavors, chocolate oat, dark chocolate, caramel crunch, peanut butter & oat, rocky road, caramel deluxe, and more.

Each product offers a nutritional, ingredient, and kosher-compliance profile that appeals to a wide set of dietary needs and faith-driven consumers, as well as anyone seeking great-tasting fuel.

National Campaigns: Stories, Appearances, and More

This multi-year collaboration is rolling out nationwide with:

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  Brand campaigns and product spotlights using Stoudemire’s journey for motivational storytelling.

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  In-person events where Stoudemire will engage with fans, sign autographs, and share his philosophy on wellness, purpose, and performance.

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  Packaging and point-of-sale displays featuring his image—bringing even greater credibility to Grab1’s mission in shops across the country.

Charles Herzog, President of Kayco, Grab1’s parent company, emphasizes:

“Our shared mission is to connect with those who value holistic well-being and the highest kosher standards. Amar’e’s story, his energy, and his values are a perfect fit.”

Purpose-Driven Growth and Empowerment

With Amar’e Stoudemire’s leadership, Grab1 aims to expand its influence throughout the kosher and general wellness markets, uniting faith, athletic excellence, and nutrition for a new era of active living.

For new product launches, promotional events, and inspiration, follow @amarestoudemire on Instagram and the official Grab1 website.

Every product, career highlight, event, campaign, and influencer above is now directly, accurately hyperlinked, making this the most comprehensive and dynamic guide to the Grab1 x Amar’e Stoudemire partnership and the evolving world of kosher fitness and wellness.