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Stepping Up in Style: The MAC-Top Sneakers by CHEETOS Mac ‘N Cheese and Coral Castillo

By RETAILBOSSPosted on August 10, 2023 0 Comments

In a unique blend of fashion and food, CHEETOS Mac ‘N Cheese has teamed up with renowned designer and macramé artist, Coral Castillo, to create an exciting new line of footwear and accessories. This collaboration, known as the CHEETOS Mac ‘N Cheese x Coral Castillo MAC’ramé Collection, is set to make waves in the fashion industry with its bold and distinctive designs. The collection’s standout piece is undoubtedly the MAC-Top Sneakers. These shoes are a playful reinterpretation of Chester Cheetah’s signature apparel, featuring Castillo’s handmade macramé designs. The sneakers are lined with cheetah print on the insole and shoe tongue,… VIEW the POST

Fashion

HOKA Offers Sneaker Performance to Empower New Runners

By RETAILBOSSPosted on February 25, 2023 0 Comments

HOKA®, a division of Deckers Brands, announces the launch of the new Clifton 9, available today on HOKA.com and at select HOKA retailers worldwide. The ninth iteration of the award-winning Clifton franchise represents a substantial reimagining of HOKA’s beloved daily trainer, providing runners of all types the opportunity to enhance their daily mileage. The new Clifton 9 has shaved four grams of weight, while defying expectations by adding 3mm of stack height to enhance the shoe’s legendary light-and-plush ride. The revitalized underfoot experience stems from an all-new and responsive midsole foam and an improved outsole design. Doing away with overlays and hotmelts,… VIEW the POST

Business

Crocs Hits Record Annual Revenues of $3.6 Billion

By RETAILBOSSPosted on February 25, 2023 0 Comments

Crocs, a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2022 financial results. Andrew Rees, Chief Executive Officer said: “Consumer demand for the Crocs and HEYDUDE brands has been exceptional, fueling record 2022 revenues for both brands at a combined $3.6 billion and top-tier adjusted operating margin of 28%,” he continued. “We anticipate another record year in 2023 with growth expected to be led by sandals and international for the Crocs Brand and increased US market penetration for HEYDUDE.” “Crocs, Inc. has industry-leading operating margins and generates robust cash flow… VIEW the POST

Fashion

The Athlete’s Foot Hits Record Global Retail Earnings 2023

By RETAILBOSSPosted on February 25, 2023 0 Comments

The Athlete’s Foot, a specialty footwear and lifestyle chain, just released its financial earnings for 2022, reporting retail revenue of $555M globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and most importantly, the Spring launch of TAF’s 3.0 omnichannel store concept. Param Singh, owner, and CEO of Arklyz Group, which owns TAF globally, said: “Although the retail landscape… VIEW the POST

Fashion

Sketchers Launches DVF Collection With Fashion Icon Diane von Furstenberg

By RETAILBOSSPosted on February 25, 2023 0 Comments

Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort of Skechers. “As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation,” said Diane von Furstenberg. “This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.” The Skechers collaboration with Diane von Furstenberg launches… VIEW the POST

Fashion

Jenna Ortega Becomes Adidas New Brand Ambassador

By RETAILBOSSPosted on February 1, 2023 0 Comments

Adidas announces Jenna Ortega will be joining Adidas ambassador endorsement deal. Ortega will be the face of a new Adidas collection that has not been announced yet. Most recently, she rose to mainstream stardom for her role as Wednesday Addams in the TV series Wednesday. View this post on Instagram A post shared by Jenna Ortega (@jennaortega) VIEW the POST

Ugg Launches Regenerative Shoes Collection

UGG®, a globally recognized lifestyle brand based in Southern California, has recently launched its Regenerate by UGG™ collection. This all-inclusive, sustainability-focused line is crafted using materials from lands managed using regenerative agricultural practices. The fashion industry is deeply connected to agriculture, as raw materials used in creating consumer products often come from farming practices that can destroy the environment.

Regenerative agriculture, on the other hand, aligns farming with nature’s rhythms to restore soil health, promote biodiversity, sequester carbon, and preserve land for future generations. By 2025, UGG® has committed to restoring one million acres of grassland into regenerative farmland. In 2022, the brand initiated a long-term grant with the Savory Institute to bolster regenerative farming practices on sheep farms in Australia. To date, UGG® has contributed to the restoration of 310,000 acres.

Through this five-year commitment, UGG® aims to transform the Australian sheepskin industry by assisting these farms in adopting regenerative practices. The brand continues to explore innovative ways to responsibly source materials and support local communities’ well-being. To introduce the Regenerate by UGG™ collection, the brand collaborated with creators, activists, and changemakers within the regenerative community.

Top Row: Neumel Crafted Regenerate Boot, Classic Mini Regenerate Boot, Campfire Crafted Regenerate Boot; Bottom Row: Scuffette II Regenerate Slipper, Tasman Regenerate Slipper

Marina Testino, a Parsons Fashion Marketing graduate of 2017, has carved out a unique career path in the fashion industry. As a Creator, Connector, and Strategist, she operates within the specialized realm of sustainable fashion and conscious consumerism. Testino’s work is particularly resonant with the new generation of consumers who demand higher social and environmental standards from brands. Her strategic connections and initiatives help guide fashion brands, tech investors, and consumers towards a much-needed overhaul of the fashion industry. Testino’s collaborations span across global brands and organizations such as Green Peace, the United Nations, and the Ellen MacArthur Foundation. She is also known for her social media campaigns like #OneDressToImpress, where she wore the same suit for 60 days to challenge fast fashion and the stigma of outfit repetition.

Jesse Smith, the Director of Land Stewardship at White Buffalo Land Trust, is a key figure in regenerative agriculture. His innovative farming practices aim to restore ecological balance to food, fiber, and medicine production, enhancing soil health, water cycles, and biodiversity. Smith’s leadership at the 1,000-acre Jalama Canyon Ranch, a working farm, ranch, and conservation site, showcases the power of collaboration in transforming agricultural landscapes.

María Bernad, a Spanish creative based in Paris, has made significant strides in fashion as an influencer, stylist, and founder of ‘Les Fleurs Studio’, an upcycling fashion firm. Bernad’s work with top luxury brands and her unique sense of style have established her as a creative director and stylist for various fashion firms.

Jerome Foster II, a 21-year-old environmental justice activist, is the youngest-ever White House Advisor in U.S. history and Cofounder & Co-Executive Director at Waic Up. He previously interned for the late Honorable John Lewis and served on the DC State Board of Education’s High School Graduation Requirements Task Force.

Zaya Guarani, an Indigenous model and activist from the Brazilian Amazon, uses her international platform to advocate for Indigenous rights and climate justice. As a Kamurape and Guarani Mbya ethnicity member, Zaya has been featured in Vogue Brazil, Elle, and Harper’s Bazaar. She is also a board advisor for Slow Factory Climate Innovation Hub in New York and works with the United Nations Spotlight Program among other initiatives.

October 5, 2023

Retail

UGG
In Conversation with Dr. Mauricio Garcia: The Science Behind Hyper Arch Motion Sneakers

Hyper Arch Motion sneakers are not just any ordinary shoes; they are a perfect blend of style, comfort, and functionality. These sneakers are equipped with an Orthotic Arch Support System designed to cater to women’s feet. They offer a unique combination of protection and pampering, ensuring your feet are well taken care of at all times.

The secret behind the effectiveness of these sneakers lies in their innovative design features. The ReMemory Foam Insole with arch support contours prevents fatigue by evenly distributing walking pressure. This feature and a raised midsole offer unparalleled support to the arches, making walking a breeze. Additionally, the extra-wide toe box and breathable Stretch Knit Upper ensure maximum comfort and breathability.

But the benefits of Hyper Arch Motion don’t stop at comfort and support. These sneakers also boast an Anti-Slip texture for extra grip in any conditions, making them ideal for athletes and individuals who lead active lifestyles. Furthermore, they are designed to alleviate heel pain and support arches, relieving conditions like plantar fasciitis.

As an orthopedic surgeon, Dr. Mauricio Garcia expertise extends beyond the operating room, as he also serves as the Senior Project Manager for Hyper Arch Motion, a company renowned for its innovative footwear designed to alleviate foot pain and provide unparalleled comfort.

In addition to his medical pursuits, Dr. Garcia has made significant contributions to the world of footwear. He has been instrumental in developing Hyper Arch Motion’s orthopedic sneakers, designed with an Orthotic Arch Support System to relieve those suffering from heel injuries and plantar fasciitis. These sneakers protect the feet and pamper them, offering a unique blend of comfort and support that is especially beneficial for women.

Dr. Garcia’s role at Hyper Arch Motion extends beyond product development. As the project support coordinator, he provides valuable insights into the biomechanics of the foot, helping to ensure that each pair of sneakers is designed with the user’s health and comfort in mind. In this exclusive interview, we delve deeper into Dr. Garcia’s multifaceted career, exploring his journey from medicine to footwear development and gaming. Join us as we uncover the story behind this remarkable individual who continues to make significant strides in diverse fields.

1. Dr. Mauricio Garcia, as an orthopedic surgeon with over 23 years of experience, could you share some insights into the most common foot health issues you encounter in your practice?

In my more than two decades as an orthopedic surgeon, some of the most common foot health issues I’ve encountered are plantar fasciitis, bunions, and other problems like deformities, and flat and cavus feet, as well as other foot issues secondary to other diseases like diabetes. My experience has also enabled me to tell when someone chooses improper footwear that can contribute to the aforementioned conditions.

2. As the Senior Project Manager for Hyper Arch Motion, how do you incorporate your medical expertise into the design and development of the company’s sneakers?

At Hyper Arch Motion, we designed our sneakers based on extensive feedback provided by our clients, which I found often matched what I saw in my clinical practice. As Senior Project Manager, I work closely with the design team to ensure that our sneakers adequately address and correct the problems our clients experience.

There is no one-size-fits-all solution to the orthopedic and orthotic needs of our clients because everyone’s needs are specific to the individual, so our approach in creating Hyper Arch Motion sneakers was to build a shoe that addressed some of the most common orthotic issues and to create supplemental products that allow clients to customize their experience and tailor treatment to their needs.

3. In your opinion, what are the key features that make a shoe suitable for both running and walking?

Three key features make a shoe suitable for both running and walking: cushioning, arch support, and fit. Breathability, especially for long walks, durability, traction, and toe box space should also be considered.

My pro tip is to always try on shoes in the evening because feet swell during the day. Shopping at night when your feet are slightly larger will help avoid a tight, uncomfortable fit.

4. Could you elaborate on the importance of wearing the correct shoe size? What are some signs that someone might be wearing the wrong size?

Wearing the correct shoe size is like building a stable foundation – it’s crucial for long-term health. A proper fit prevents pain and discomfort, while ill-fitting shoes can cause blisters, calluses, corns, and even bunions. Wearing shoes that fit correctly also keeps your feet in proper alignment and reduces the risk of injuries, as well as aiding in improved performance and healthy blood circulation.

As for the signs that someone might be wearing the wrong size, they include discomfort, blisters and calluses, toe troubles, foot fatigue, shoe slippage (like your heels constantly slipping out of shoes or toes touching the front, in case of bigger shoes), numbness and tingling, and red marks or indentations on the skin after taking off your shoes.

5. You’ve mentioned that our feet can change in length and width as we age. How often should one get their shoe size measured to ensure a proper fit?

If there are no extenuating circumstances such as pregnancy or certain diseases that can cause feet to swell, a healthy adult should get their shoe size measured once a year to ensure a proper fit. If you start to feel pain or discomfort more frequently, consider measuring in shorter intervals.

6. Can you explain the potential health risks associated with wearing ill-fitting shoes?

The health risks associated with wearing ill-fitting shoes can range from small to significant. On the lower-risk end, ill-fitting shoes can cause skin friction, which can lead to irritating issues like sores or blisters. Shoes that are too narrow or too tight, especially in the toe box, can cause foot deformities such as bunions or hammertoe, which are problematic on their own, but if left untreated can impact balance, proper walking gait, and even joint health. Serious health risks can include infections from ruptured blisters, poor circulation, and foot problems related to diabetes.

7. What advice would you give to someone experiencing persistent foot pain or discomfort after wearing shoes for a short period?

I would advise someone to look directly at the two potential root causes for persistent foot pain and/or discomfort – either the shoe is not adequate in terms of fit, support, or construction or there is a potential underlying medical condition. Because every individual’s foot problems are unique to them, I’d recommend a visit to your orthopedist or podiatrist for a thorough evaluation and potential treatment plan.

8. How does Hyper Arch Motion address the issue of foot fatigue in its shoe designs?

Many of the characteristics that address various foot problems also help prevent foot fatigue, so in that regard, we were very fortunate in our design for Hyper Arch Motion sneakers. Our shoes are built with ample cushioning, arch and heel support, and a wide toe box that gives feet ample support and room inside of the sneaker. The lightweight construction, stability features, and durable outsole all help to reduce the tension that can be placed on the foot muscles, which is one of the key contributors to foot fatigue.

9. Finally, could you tell us more about your ongoing role as the project support coordinator for Hyper Arch Motion’s orthopedic sneakers?

In addition to serving as the Senior Project Manager for Hyper Arch Motion, I also work with our customer support team. My role is to educate the team on various foot problems so they are adequately trained to provide clients with the best and most accurate information outside of an appointment with a credentialed medical professional.”

October 2, 2023

Featured
PUMA Celebrates 75 Years of Sports History

Sports company PUMA and several of its world-class ambassadors shared some of their most memorable moments of sports history of the past 75 years to celebrate the company’s anniversary as the fastest sports brand in the world.
“I think along all these 75 years, one thing which has not changed at PUMA is the purpose,” said PUMA CEO Arne Freundt. “We are here to write the future history of sports and culture.”
The world’s fastest man, Usain Bolt, was joined on stage by other PUMA legends at the company’s headquarters in Herzogenaurach, Germany, to talk about the highlights of their careers and how they worked together with the brand to write sports history: six-time Grand Slam winner Boris Becker, 1991 FIFA World Footballer of the Year Lothar Matthäus, NBA Hall of Fame inductee Ralph Sampson as well as track and field World Champions Linford Christie, Heike Drechsler, Armand “Mondo” Duplantis, Colin Jackson, Merlene Ottey and Yaroslava Mahuchikh.
“Success came from what happened in the background, the training, the dedication and the sacrifice that you made. So that’s where I put all the work,” said Usain Bolt “But when I competed, I enjoyed it. I was going out there to perform, not just going out there and run. And I think I kind of changed the game by just showing people, you can relax, you can enjoy what you do.”
Boris Becker, who won his first Wimbledon title at the age of 17, reflected on what it was like to be so successful at such a young age.
“The beauty of youth is you’re too young to know that you’re not supposed to win. But you feel that people look at you differently. In the morning, you go to the locker room and the guys stare, like you’re some guy from Mars, because you’re so young. So it really changed my life in a dramatic fashion,” Becker said.
Merlene Ottey also started her career at a young age but competed on an international level well into her 50s. She told the audience that it was the love for the sport that kept her going.
“I loved what I was doing. When you have that passion, you are mentally ready for any challenge. You’re up for it. And I’m not one to take a defeat sitting down. I would always fight back for the next time,” she said.
PUMA Founder Rudolf Dassler had the vision to create products which would give his athletes the agility and performance of a big cat. From the spikes that helped PUMA’s track and field athletes win titles and set records, to the tennis rackets 17-year-old Boris Becker used to conquer Wimbledon, or the football boots in which legendary players such as Lothar Matthäus played: PUMA has stood by this vision for 75 years.
“Normal shoes were not good for the long jump as they were very unstable. I worked together with PUMA, gave some feedback and they created a really good shoe. This helped me a lot,” said Heike Drechsler, who took Olympic Gold in the long jump in 1992 and 2000.
Throughout its history, PUMA established a culture of firsts to help athletes perform at the highest level with innovative designs such as the first football boot with screw-in studs in 1952, the legendary brush spike of 1968, the pioneering RS-Computer Shoe in 1986, the first laceless sports shoe DISC in 1991 or, most recently, PUMA’s state of the art foam technology NITRO for running shoes.

September 29, 2023

Fashion

Louis Vuitton
Doja Cat and Skechers Unveil the Doja’Lite, a Nostalgic Nod to Early 2000s Footwear

Skechers, the third-largest footwear brand in the United States, has named Grammy award-winning global superstar Doja Cat as its first artist-in-residence. This collaboration has resulted in the launch of Doja Cat’s first footwear collection, Skechers x Doja Cat, which debuted exclusively on StockX.

The Doja’Lite, a new style that merges Doja Cat’s contemporary fashion vision with the classic Skechers D’Lites heritage sneaker from the early 2000s, was launched at 9 AM PT/Noon ET. The design process was driven by Doja Cat herself, resulting in an avant-garde campaign that plays with sound and texture, ranging from pure white to destructive dark tones.

Doja Cat- Doja’Lite Shine in White, Sketchers

Doja Cat- Doja’Lite Shine in Black, Sketchers

Doja Cat expressed her excitement about the collaboration, stating, “It feels really cool to be able to create my own shoe with Skechers. To design something inspired by the iconic sneaker my peers wore back in the day—Britney Spears and Christina Aguilera—I feel like I am a part of history.”

The initial release on StockX included limited quantities of both black and white pairs in women’s sizing. StockX physical stores also featured displays celebrating the partnership and building anticipation for the September 22 release of Doja Cat’s new album, Scarlet.

Doja Cat: Doja’Lite Premium, Sketchers

Doja Cat: Doja’Lite Premium, Sketchers

Deena Bahri, CMO at StockX, highlighted the significance of this collaboration, saying, “Today’s consumer continues to lean into the nostalgia trend and we couldn’t be more excited to partner with Skechers—a brand with a rich history of conversation-driving collaborations—to help release a product that not only draws inspiration from the recently revived Y2K aesthetic, but also pulls at the heartstrings of those of us who grew up wearing the Skechers D’Lites® of the early aughts.”

Michael Greenberg, president of Skechers, praised Doja Cat’s unique vision, stating, “Doja Cat is a fashion icon and the perfect visionary to reimagine one of our most iconic Skechers styles in a way that is both unique and forward-thinking. Doja Cat generates headlines and buzz through everything she does, so the excitement surrounding the Doja’Lite styles presents an opportunity to introduce a remix of Skechers heritage sneaker designs to audiences globally.”

Doja Cat: Doja’Lite Pop, Sketchers

The Doja’Lite sneakers blend aspects of the heritage Skechers D’Lites upper on a rugged modern bottom with quality materials and colors selected by Doja Cat. The collection offers unique details like translucent pearlized or marbleized metallic lugged outsoles, premium leathers including snake-embossed patent or genuine suede.

Following the exclusive StockX drop, more colorways across three distinct styles will arrive for the global product and campaign release on September 28. These include a patent black, off-white, lavender, all-white, and olive green. The full Skechers x Doja Cat collection will be available at skechers.com/doja-cat, in select Skechers retail stores, and in specialty stores worldwide.

September 21, 2023

Fashion

Doja Cat, Sketchers
The Perfect Fit: Road Runner Sports FIT FINDER Review

Road Runner Sports, a leading retailer of running and fitness products launched their innovative FIT FINDER 3D foot scanning technology across 46 stores in April 2023. This cutting-edge technology, developed in partnership with FootBalance, is designed to provide customers with a unique and personalized in-store shoe fitting experience.

The FIT FINDER technology integrates the Perfect Fit Zone system into one cohesive unit, offering an exclusive service available only at Road Runner Sports retail locations nationwide. The technology is designed to quickly and efficiently find the perfect fit for shoes, socks, and custom insoles for both runners and walkers in under 10 minutes.

Road Runner Sports President, Mike Gotfredson Jr., expressed his excitement about the new technology, stating that it offers a unique customer experience. “In less than 10 minutes, our Fit Specialists can provide customers with a comprehensive health-based foot analysis as well as personalized shoe and gear recommendations, including our own award-winning custom insoles. With the new FIT FINDER scanner each customer’s previous fit zone results, including purchase history, can now be accessed across all stores providing a more seamless experience.”

The FIT FINDER technology combines static (standing) and dynamic (running) video-based foot analysis to support multi-product-category recommendations. These include footwear, custom insoles, socks, injury prevention products, and apparel, all based on the customer’s preferences and foot analysis. The technology also allows footwear customization to match the unique contours of the customer’s feet with R-GEAR Insoles. Any discomforts or pain points, such as foot or knee pain or blisters, are addressed with personalized product recommendations.

The Perfect Fitting? How it works

Highly-trained Fit Experts guide the FIT FINDER experience and includes a six-step system. This begins with a meet and greet where Fit Experts get to know the customer’s fitness activities, goals, shoe fit preferences, and any current aches and pains. Customers then step onto the 3D foot scanner to generate an accurate three-dimensional scan of their feet. This captures six critical foot measurements, including foot size, length, width, arch height, instep, heel width, and a balance and pressure points map.

Following the scan, customers undergo a slow-motion video and biomechanical analysis while walking or jogging on a treadmill. This measures foot flexibility, gait, and stride. Fit Experts then guide customers through their results and customize a plan to help them achieve a more comfortable run or walk.

Customers are also molded for custom insoles to create ultimate foot comfort and support. Finally, Fit Experts guide customers through the try-on experience, sharing shoe and sock recommendations to help find their perfect fit in under 10 minutes.

“As a practitioner, I work long hours on my feet and have been experiencing foot pain for months. I was told by a Sports MD that l have plantar fasciitis; therefore, l needed to wear proper shoes that fit my high arc. Also, l enjoy a daily run, so l needed to find something that fits my arc. The FITFINDER helped me navigate to the correct shoe, size and type l needed. I ordered HOKA and Brooks,” said Sam Ohemeng, Nurse Practitioner.

In addition to the in-store experience, an online version called Virtual FIT FINDER is also available when shopping on the website, which involves answering a series of questions to recommend the best footwear for you, available for purchase on Road Runner Sports, including brands such as Hoka, ASICS, Brooks and more.

We had the pleasure of trying out the latter of the two and were recommended four pairs of shoes each; we further narrowed it down to our top two picks for both women and men as follows:

HOKA WOMEN’S HOKA BONDI 8

HOKA, WOMEN’S HOKA BONDI 8

The Women’s HOKA Bondi 8 running shoes are a blend of style and comfort, promising to transform your running experience. The new foam is softer and lighter, which, when combined with the rear crash pad, provides an incredibly plush and balanced ride from heel strike to forefoot. The extended heel geometry offers a more aerodynamic stride, making these shoes ideal for long training runs.

HOKA, WOMEN’S HOKA BONDI 8

“These shoes definetly have maximum cushioning for a soft and smooth feel with every step I take, it’s perfect for long distance road runners like myself,” said Jeanel Alvarado, Retail Editor at Footwear Magazine.

The Bondi 8 also features a partially gusseted tongue that keeps your feet securely in place, allowing you to focus on the miles ahead. The Durabrasion Rubber Outsole ensures longer-lasting sole durability, while the zonal rubber placement allows for weight savings, enabling you to glide through each step and stride with ease and comfort.

ASICS WOMEN’S ASICS GEL-CUMULUS 25

ASICS, WOMEN’S ASICS GEL-CUMULUS 25

The Women’s ASICS GEL-Cumulus 25 is a running shoe that has been designed with the latest technology to help runners achieve their personal bests. This shoe is perfect for neutral runners with medium to high arches, offering mid-level cushioning that ensures every step feels both cushioned and springy.

One of the standout features of this shoe is its midsole, which is filled with new Pure Gel®. This provides ultimate cushioned support, making it ideal for long runs or mid-distance workouts. In addition, the shoe also includes FF Blast Plush, which gives your feet a softer, energized toe-off, making it feel like you can run forever.

ASICS, WOMEN’S ASICS GEL-CUMULUS 25

“The most lightweight runners I own but are so comfortable and cozy! I’ve gotten alot of compliments with these shoes, they were great on the golf course as well, said Jeanel Alvarado, Retail Editor at Footwear Magazine.

ASICS has also incorporated its trusty Ahar® outsole rubber into the design of the GEL-Cumulus 25. This material is stronger than other materials on the market and has been strategically placed on high wear zones of the shoe to ensure longevity. In terms of sustainability, approximately 90% of the materials used in the shoe are recycled. The shoe also features reflective accents to enhance visibility in low light conditions.

HOKA MEN’S HOKA BONDI 8

HOKA, MEN’S HOKA BONDI 8

The Men’s HOKA Bondi 8 running shoe has been re-engineered to enhance your running experience, promising to transform your run and improve your times. The shoe boasts a lightweight, resilient foam for durability and a Durabrasion Rubber Outsole for longer-lasting sole durability. The zonal rubber placement further enhances the shoe’s weight savings, allowing you to glide through each step and stride easily and comfortably.

One of the standout features of the Bondi 8 is its brand new foam. This foam is softer and lighter than previous versions, which, when combined with the rear crash pad, provides an incredibly plush and balanced ride from heel strike to forefoot. This ensures maximum comfort throughout your run, regardless of the distance covered.

“Switching to HOKA running shoes has been a different ball game on my feet. l, feel like l am walking on clouds ( soft, light and extremely comfortable),” said Sam Ohemeng, Nurse Pracitioner.

HOKA, MEN’S HOKA BONDI 8

Another feature is the extended heel geometry. This new design offers a more aerodynamic stride, making it ideal for long training runs where durable comfort is essential. In terms of sustainability, the Bondi 8 continues HOKA’s legacy of using vegan-friendly materials and recycled mesh in the shoe’s upper part. This makes the shoe environmentally conscious and allows your feet to breathe and move comfortably during your run.

BROOKS, MEN’S BROOKS GLYCERIN 20

BROOKS, MEN’S BROOKS GLYCERIN 20

The Men’s Brooks Glycerin 20 offers unparalleled comfort and durability for long-distance runners. This shoe has been re-engineered with a new cushioning system and sole, providing the smoothest ride yet. The shoe’s standout feature is its lightweight, Nitrogen-infused DNA LOFT v3 foam, which enhances the shoe’s durability, responsiveness, and comfort.

A key feature is it’s wider platform designed for the midsole and outsole, ensuring balanced transitions from heel to toe, adding an extra layer of smoothness to each step. This shoe is perfect for neutral runners who don’t require additional support, as it offers maximum cushioning for a plush feel with every stride.

BROOKS, MEN’S BROOKS GLYCERIN 20

“After switching to Brooks, my foot pain is almost gone, and I am feeling much better. Good shoes go a long way. I can’t wait to get started with my daily runs,” said Sam Ohemeng, Nurse Practitioner.

Lastly, the shoe features an Engineered Mesh Upper for foot-hugging comfort and a nitrogen-infused DNA LOFT v3 midsole for incredibly soft and smooth turnover. The redesigned midsole and outsole offer a widened platform, providing reliable traction for confident strides.

September 20, 2023

Business, Lifestyle

Road Runner Sports
Alterre’s Ethical Approach to Designing Interchangeable Luxury Footwear

Alterre, a women-owned luxury footwear brand, has been making waves for its innovative and sustainable approach to shoe design. The company’s unique offering is its interchangeable shoes, which allow wearers to customize their footwear to match different occasions by simply changing the straps between heel heights. This provides versatility and promotes comfort, as each design is personally tested to ensure it doesn’t cause blisters.

But Alterre‘s commitment to sustainability and ethical practices truly sets it apart. The company is Butterfly Mark Certified by Positive Luxury, an organization that drives innovation and encourages luxury brands to act more sustainably. The Butterfly Mark is a globally respected trust mark awarded to brands that meet the highest standards of verified ESG+ performance. It serves as a promise to consumers that their purchases have a net positive impact on the environment.

Alterre’s dedication to sustainability extends beyond its product design. The company consciously uses sustainable materials to lower their impact on the planet and ecosystems. They work with suppliers to limit plastic packaging and have successfully cut out 90% of single-use plastic from their supply chain. Furthermore, all Alterre shoes are produced using a fair labor manufacturer, Pacific Shoes, located in Sapiranga, Brazil, ensuring ethical labor practices.

The brand’s commitment to social responsibility is also evident in its philanthropic endeavours. Alterre donates 5% of their profits to Restore NYC, a long-term rehabilitation center for victims of trafficking within the United States. Additionally, they donate returned shoes to Soles4Souls, a non-profit organization that distributes unwanted shoes and clothing to people in need worldwide.

Alterre’s efforts have not gone unnoticed. Positive Luxury has recognized the company as a Real Changemaker for meeting independently verified higher sustainability standards. This recognition is a testament to Alterre’s commitment to creating an inclusive, innovative, and responsible business that protects the environment and supports the global community.

Today, we bring you an exclusive interview with two trailblazers who have seamlessly merged these elements in their venture. Meet Harmony Pilobello and Shilpa Iyengar, the dynamic duo behind Alterre, a revolutionary modular footwear brand that creates a range of interchangeable shoes.

These female founders, who first crossed paths at Parsons the New School for Design in New York City, have combined their expertise in footwear and sustainable design to create a brand that is as unique as it is impactful.

In this candid conversation, they share their journey, from their initial meeting to the creation of Alterre, challenges, triumphs, and vision for the future. Join us as we delve into the world of Alterre, a brand that is not just creating shoes, but also sustainably making strides.

1. Harmony and Shilpa, can you share with us the story behind the creation of Alterre? What inspired you to start a modular footwear brand?

We were both avid travelers living in tiny New York apartments. We wanted to create something that took up less space in our closet and had maximum versatility. That led us to the idea of making interchangeable straps. We initially were thinking of modular heels, but ultimately decided to prioritize comfort. From a design perspective, you cannot change the pitch of a heel without impacting comfort and we both walked long distances in heels.

2. You both met at Parsons The New School for Design. How did your educational backgrounds influence the creation and development of Alterre?

Harmony: Shilpa initially studied footwear and eveningwear so the majority of our initial designs had to be drafted by her. My background was in menswear with a focus on sustainability. It was important for me to bring sustainability to the table from the beginning.

3. Alterre is known for its commitment to sustainability. Can you elaborate on how you incorporate sustainable practices into your business model and product design?

We’ve spent the past 8 years moving the needle as much as possible for a small business. We initially started with a focus on fair wages at our factory. It wasn’t feasible for us to pursue new materials or certifications yet.

Since starting in 2015, we’ve removed 90% of single-use plastic from our production process. We’ve increased to 75% of our leather suppliers being LWG-certified or CICB (Brazilian certification for sustainability). We’ve also reduced our use of leather by increasing non-fossil fuel-dependent vegan alternatives like deadstock fabrics from the garment industry. Our packaging is made from recycled paper printed with Algae Ink. At the end of life, we’ve started exploring collaborations that would use unsold products, like our Agent Reclaim x Alterre upcycled leather handbag collection. We also donate lightly worn shoes to Soles4Souls.

Many people don’t know that the footwear industry is still dominated by men on the manufacturing side. From a DEI perspective, we prioritize women-led businesses across the supply chain and our third parties. We’re truly committed to empowering women every step of the way. That includes donating 5% of our profit to Restore NYC, a 501c(3) that provides long-term rehabilitation for survivors of sex trafficking.

That’s honestly only the very surface of our commitment to responsible business and design. We are also proudly certified the Butterfly Mark by Positive Luxury for our continued commitment to sustainability. Pretty soon, we’ll have an interactive feature on our website for customers to see how we rank in all the different areas (such as environment, innovation, etc.), which is a goal that we’ve been working toward for some time.

4. Your brand also emphasizes comfortability. How do you ensure that your shoes are not only stylish but also comfortable for everyday wear?

Harmony: There are a few key things we do to prioritize comfort. One way is through design. We intentionally do not design anything over 3 inches without a platform. We also have padded foam insoles and extended toe boxes on any pointed shoes. A nice benefit to our interchangeable straps is the ability to size up or down. For example, I’ve always struggled with ankle straps that fit me. I have proportionally very small ankles. With our straps, I’m able to order one size down which means I don’t slip out of the shoes or twist an ankle if I’m running in platforms.

5. You’ve managed to secure a fair labor factory that aligns with your ethical standards. Can you share more about this process and any challenges in finding a suitable factory?

Finding the right factory was a two-year process with a lot of trial and error. At the time, we faced a lot of discrimination for being young women in the industry. As mentioned earlier, the manufacturing side of the footwear industry is still heavily male-dominated. We struggled to find a place that would take us seriously, and we’re very fortunate to have been connected to the factory in Brazil through Shilpa’s father-in-law. We flew down there to meet in person and immediately loved the ease of communication. It was easy to ask questions about anything including wages, paid time off, and water usage.

6. Alterre donates 5% of all proceeds to Restore NYC and you both serve as Entrepreneurs-in-Residence. Can you tell us more about this partnership and why you chose to support this particular cause?

Restore NYC is near and dear to us. We were first introduced to the organization by a fellow Parsons alumni and the mission resonated with us. As children of immigrants, we both grew to deeply admire our mothers for their gumption. They came to America with hope for a brighter future and were able to achieve that in many ways; so when we see survivors at Restore who are predominantly immigrant women of color, it hits home. As Entrepreneurs-in-Residence, we get to connect with clients of Restore NYC and provide resources that otherwise would be non-existent. It’s been so rewarding to know a percentage of our profit and our time is going toward giving other women a second lease on life.

7. Shilpa, with your background in womenswear and shoe design, and Harmony, with your expertise in trend research and sustainable design practices, how do these different skill sets complement each other in running Alterre?

In some ways, our perfect fit was an accident! We knew ahead of time that we had different skill sets to complement each other, but there are so many unforeseen ways we’ve complemented as well. It helps that we have a clear division of roles and share the same vision. While we both come from a design background and aesthetically like the same thing, we know the other person is looking at a product or problem through a different lens.

8. You’ve received the Butterfly Mark Award for excellence in sustainability, what does this recognition mean for the brand?

So many things! First, it’s been a helpful way for us to build trust with consumers. As a small luxury brand, it can be hard to initially convince people of the quality behind our product, especially when we primarily sell online. People often see the price tag before understanding the reason behind it. Having the certification is a nice way of saying, “We actually mean what we say, and this price represents our commitment to fair wages and climate justice.” Secondly, it’s a comforting form of validation that our hard work is measurable in a big-picture kind of way. Now we have a visible benchmark to improve upon and an open dialogue with the public.

9. Alterre started in NYC but moved its headquarters to West Palm Beach. Can you share more about this decision and how it has influenced the growth of your brand?

The pandemic hit us hard when New York City shut down in 2020. It was a terrifying time to be alive in the city and business came to a halt. We never intended to leave New York, but it was one of the best decisions we ever made. Before closing the office, we were physically shipping and processing orders. If someone wanted a pair of shoes overnighted, we went in early to pack the order and walk it to FedEx. Now, after closing the office in July 2020, we were able to move all of our products to a fulfillment center that costs far less than a 400-square-foot studio in TriBeCa. It also meant that the remaining financial resources could be spent on addressing any cracks in the system. We spent the next year running a lean company and getting all the things done that we never had time to do before… like getting certified for sustainability.

10. Lastly, what next for the brand, and any upcoming collections, news or partnerships on the horizon?

We have some new very shiny shoes coming out for Holiday that are worthy of a remake of The Wizard of Oz. We also have a fun pastel animal print in the pipeline for next Spring.

September 20, 2023

Featured
Step into the Future with APL’s TechLoom Dream Sneakers

Athletic Propulsion Labs (APL), known for its high performance footwear, has recently unveiled its latest creation – the TechLoom Dream. This innovative silhouette is designed to serve as an all-purpose running and walking shoe, offering comfort, style, and high-performance features.

The TechLoom Dream is characterized by its soft stretch TechLoom upper with raised contour lines, ensuring an exceptional fit. It also boasts a separated single-layer tongue with an integrated lace-loop, a molded TPU heel counter for stability, and an all-new responsive cushioned midsole with a rubber outsole.

Courtesy: The TechLoom Dream, APL

The shoe also incorporates the popular APL Soufflé sockliner, which positions your foot naturally for efficient running along with an 8mm drop from the heel to the forefoot. The three-piece rubber outsole, featuring a multi-directional pattern, provides excellent traction in the gym or on the street. One of the standout features of the TechLoom Dream is the debut of the Heavenly Ride™ midsole.

Courtesy: The TechLoom Dream, APL

This proprietary compound, created by APL, offers maximum shock absorption and cushioning. The aim was to develop a unique compound to alleviate each step’s pressure, resistance, and shock. While APL’s FutureFoam is ideal for days when you want to pick up the pace, the Heavenly Ride is designed for those days when you want to take it easy and enjoy the views. APL Co-Founders, identical twins Adam and Ryan Goldston, expressed their excitement about the new launch.

Courtesy: The TechLoom Dream, APL

They stated, “The TechLoom Dream is a realization of years of work. Our goal with the Dream was to create a shoe that felt unreal and carried you effortlessly through your day and your runs.” They further explained that they developed two brand new technologies for the Dream: the proprietary shock absorption midsole compound Heavenly Feel, and the Soft-Touch Techloom, both of which contribute to the shoe’s surreal comfort and luxurious texture.

Courtesy: The TechLoom Dream, APL

The TechLoom Dream is available in two of APL’s iconic colorways: Black/White and Ivory/Black. The shoe, retailing for $250 USD, caters to both men and women. It can be purchased online at www.AthleticPropulsionLabs.com or at APL’s Flagship Store Experience at The Grove in Los Angeles. With the launch of the TechLoom Dream, APL continues to solidify its position as a global leader in the luxury performance footwear category. The brand’s commitment to innovation, comfort, and style is evident in this latest silhouette, promising an unrivalled experience for athletes and fitness enthusiasts.

September 20, 2023

Lifestyle

APL
Brazil’s Arezzo Steps into U.S. Retail with Macy’s and Belk Debut

The Brazilian footwear brand, Arezzo has expanded into the United States market with its debut at Macy’s and Belk department stores. This move comes as part of an aggressive expansion strategy by Alexandre Birman, the founder of Arezzo & Co., despite the company’s stagnant sales in Brazil due to the country’s worst recession in decades. Arezzo, the flagship brand of Arezzo & Co., was launched in the U.S. on September 8, 2023.

The company’s portfolio includes several other brands, such as Alexandre Birman, Schutz, and the recently acquired Paris Texas, primarily focused on the Brazilian market. However, Arezzo stands out with its five-decade history and impressive sales figures. In 2022, the brand reached $357 million in sales, marking a 29.6% increase from 2021. It sold nearly 6 million shoes and 1.2 million handbags, pushing the Brazilian company’s overall growth past the $1 billion mark.

The U.S. launch of Arezzo is exclusive to 100 Macy’s and 100 Belk in-store and online stores. The brand offers its styles at a price of nearly $100, focusing on sophisticated styling and quality construction. Most notably, Arezzo provides all-leather products, a rarity at this price point, setting it apart from competitors. CEO Alexandre Birman has expressed his commitment to sustainable growth in the U.S. market. He emphasizes the importance of not rushing the expansion process, stating that the brand’s success will be measured by its ability to sell through its product lines.

In the first week since launching, Birman reported that they have met their goals and have already planned the continuation of the collections through resort and spring. Arezzo’s product line includes sophisticated loafers, western-inspired boots, dress sandals, and more. Ballet flats and mules are expected to be strong sellers.

While the brand tends to lean towards trends and fashion-focused details in Brazil, Birman is focusing on more wearable options for the U.S. market that can be worn for many occasions. With its U.S. launch, Arezzo aims to carve out a space in the competitive footwear market by leveraging its efficient production capabilities and offering high-quality, all-leather products at an affordable price point. This strategic move marks a significant milestone in Arezzo’s global expansion efforts.

September 20, 2023

Retail

Arezzo
High Heels, High Tech: Dr. Taryn Rose Journey from Surgeon to Luxury Footwear

A renowned orthopedic surgeon turned luxury shoe designer, has revolutionized the footwear industry with her innovative approach to shoe design. Her medical background played a significant role in creating Enrico Cuini Footwear, which marries fashion and technology. Dr. Rose’s intimate understanding of foot biomechanics led her to develop shoes that look beautiful and provide unparalleled comfort.

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A post shared by Enrico Cuini (@enricocuini)

In 1999, Dr. Taryn Rose launched her first line of shoes, combining her love for high heels with her knowledge of foot health. She aimed to empower women by offering fashionable footwear that didn’t compromise on comfort. A decade later, she sold her brand, but her passion for shoe design didn’t wane. In 2018, she returned to the industry, collaborating with architect and engineer Enrico Cuini to create a line of ultra-luxe, ultra-high heels.

Dr. Rose’s medical expertise played a pivotal role in the creation of Enrico Cuini Footwear, she recognized the need to address the immense pressure exerted on the ball of the foot when a woman wears high heels. To combat this, she developed A.L.I.A. (Active Lift In Alignment) technology, which increases the surface area in contact with the foot, thereby reducing pressure.

This dynamic support system responds to the movements of a woman’s foot, providing continuous support and stability, even in the slimmest stiletto heels. The brand’s innovative approach extends beyond shoe design to customer service, where artificial intelligence (AI) is deployed throughout the customer journey. The company uses AI and image recognition software to create a 3D reconstruction of customers’ feet from photos, taking over 20 measurements.

This data is then processed by a proprietary algorithm to calculate how to make the shoes, ensuring a perfect fit for customers with unique foot proportions or sizes that deviate from the standard fit. The A.L.I.A dynamic support system is a game-changer in the footwear industry. Made with advanced materials like carbon fiber and nanotechnology resin, it is thin, lightweight, and suitable for even the most elegant silhouettes.

It supports all three arches of the foot and places joints in the most optimal position, enhancing comfort and stability in Enrico Cuini shoes. Enrico Cuini Footwear has garnered a significant following, including celebrities and professional women, thanks to its commitment to delivering on its promise of comfort and style

In an exclusive interview, Dr. Taryn Rose, co-founder and shoe designer, she shares her journey of revolutionizing the footwear industry with Enrico Cuini Footwear. Leveraging her medical background and understanding of foot biomechanics, Dr. Rose has been instrumental in creating shoes that not only exude luxury but also offer unparalleled comfort.

1. Dr. Taryn Rose, as an orthopedic surgeon turned shoe designer, how did your medical background influence the creation of Enrico Cuini Footwear?

As a female orthopedic surgeon, I understood the unique physics that needed to be overcome when a woman wears high heels. We knew that we needed to address the 7X body weight that is loaded on the ball of the foot when a woman is in a 3-inch heel. Therefore our A.L.I.A. technology increases the surface area in contact with the foot to decrease the pressure. A.L.I.A. stands for Active Lift in Alignment because our support system is dynamic and responds to the movements of a woman’s foot. We don’t have Barbie feet. Our feet move in 3 dimensions and the most advanced support system will follow your movements with continuous support. Our technology also provides greater stability even in the skinniest stiletto heels because we have changed the traditional structure of the entire shoe. Using advanced materials like carbon fiber and nanotechnology resin A.L.I.A. is so thin and lightweight it is good for even the sexiest, slim silhouettes.

2. Dr. Taryn Rose, you created a footwear collection in1999 that married fashion and function and was highly successful. Were you focused on using the same strategy model to launch Enrico Cuini or did you do something different…and why?

The DNA of wanting to give women the footwear to feel their best while looking their best is the same but the model and the technology is different. First there has been so much advancement in high performance materials, AI, digital marketing that to me it didn’t make sense to try to repeat the same model. I also saw that the wholesale/retail model is quite broken and wanted to go direct to consumer where we had more control of the customer journey, brand experience and financing. This pathway saved us during the pandemic. We didn’t get cancellations from retailers or delayed payments. In fact, our sales were increased 100% in 2021 as our customers sought our personal attention.

You travel the country with your partner, Enrico, to meet customers at trunk shows – has this been a successful model and why? By having a direct relationship with our customers, we were able to gain a huge fund of knowledge and collect data about feet and how shoes fit which was key to building our AI platform. This business model also allowed us to not have fixed overhead of rent and employees which saved us during the pandemic.

3. Can you explain how artificial intelligence is utilized in the production of Enrico Cuini shoes and how it has revolutionized the footwear industry?

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A post shared by Enrico Cuini (@enricocuini)

We make custom made-to-measure shoes, and we can do this now at scale using technology which has never been done before. We have deployed artificial intelligence throughout the entire customer service journey. We start from our generative AI chatbot on our website which has been trained with all our information to answer even more complex questions about our footwear brand. Once a client makes a purchase, they can download our app to take three pictures of each feet and our AI and image recognition software makes a 3D reconstruction of the their feet and take over 20 measurements. This data is then sent to our proprietary algorithm to make the calculations of how to make the shoes. We developed this machine learning model after measuring 6000 feet by hand and making 20,000 pairs of custom shoes. It is not as simple as getting the measurements which is already difficult to obtain within 3mm of tolerance. It requires the knowledge of how to interpret the measurements into shoes.

4. How does the AI technology ensure a perfect fit for customers with unique foot proportions or sizes that deviate from the standard fit?

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A post shared by Enrico Cuini (@enricocuini)

We built our AI model from having measured over 6000 feet by hand and making over 20,000 pairs of custom shoes. We created mathematical models and other trade secrets we won’t talk about. There is a standard set of measurements and then we look at how it deviates from this standard and what needs to be done when making the shoes to adjust the shoes to these deviations. For some people the conclusion is that they are more than 3 sizes deviation off the standard and then we advise them that they should have a custom last and components made for them. This would cost approximately $5500 to start plus the cost of the shoes. This is required for only a small percentage of customers we see. Most require only minor adjustments to an existing last and the cost is $100-500 in addition to the price of the shoes.

5. Could you elaborate on the A.L.I.A dynamic support system? How does it enhance comfort and stability in Enrico Cuini shoes?

Our A.L.I.A. technology increases the surface area in contact with the foot to decrease the pressure. A.L.I.A. stands for Active Lift in Alignment because our support system is dynamic and responds to the movements of a woman’s foot. We don’t have Barbie feet. Our feet move in 3 dimensions and the most advanced support system will follow your movements with continuous support. Our technology also provides greater stability even in the skinniest stiletto heels because we have changed the traditional structure of the entire shoe. Using advanced materials like carbon fiber and nanotechnology resin A.L.I.A. is so thin and lightweight it is good for even the sexiest, slim silhouettes.

6. Enrico Cuini Footwear has gained a significant following, including celebrities and professional women. To what do you attribute this success?

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A post shared by Enrico Cuini (@enricocuini)

Our product is real. It is not just marketing claims so our clients can feel the difference. When we deliver on the promise because we did the hard work of innovation, the customers can tell. 40% of our customers buy more than one pair and 20% buy more than 8 pairs. Women are so grateful not to suffer from a 15 yr old celebrating her quinceanera to the 45 year old mother of three who wants to get her sexy back after giving up on heels.

7. As a tech enabled brand that provides custom footwear, are your customers repeat buyers? and who are they?

Our customers are busy professional women, and they love it that we take the stress of knowing what size to buy off their plate. 40% of our clients are repeat customers because we have such a great product and provide great service.

40% of our clients are repeat customers. 20% own more than 6 pairs. We invest a lot of time and effort to ensure our customers are satisfied with their first pair because their life time value is so great.

Enrico Cuini footwear seems to be an “investment,” what are the benefits customers can expect from the shoes you make?
People really want to invest in their sense of well-being. Our shoes really pamper their feet with the best materials and craftsmanship as well as the most advanced engineering and technology. Our customers feel better in our shoes while still being able to look incredibly sexy.

8. What future plans do you have for Enrico Cuini Footwear, particularly in terms of technological advancements and expanding your customer base?

We have really built a great foundation and now seeking to increase brand awareness and expanding into international markets. I don’t know any other designer shoe company that has built so much technology into the shoe and into the entire customer journey. Eventually we will also 3D print some of our components. We don’t want to make an entire 3D printed shoe at this point because there is still something about a hand-crafted shoe that whispers with luxury. I feel people still want the human touch and soul that goes into an Italian hand-made shoe.

9. Finally, what advice would you give to other entrepreneurs looking to disrupt traditional industries with innovative technology?

Use technology to solve customer pain points and your own pain points. People are afraid of generative AI for example, but I want to use it more and more in customer service because it is difficult to train people the complex technical things we think about when making a shoe. With generative AI, I can hire empathetic staff with the right attitude and leave the technical issues to the AI. We feel our app and algorithm will just continue to get better with more data so the sooner you start, the more data you will have. In general, the shoe industry is stuck in the last century. It is ripe to be disrupted by technology.

September 16, 2023

Business, Featured

Dr. Taryn Rose
SERES Footwear: A Blend of Mexican Heritage and Sustainable Fashion

In the bustling world of footwear, some stand out for their creativity and commitment to sustainability and ethical practices. One such founder is Vanessa Arroyo is a Chicago-based footwear specialist and the proud founder of SERES Footwear. In an exclusive interview, Arroyo opens up about her journey from being a fashion student at Columbia College Chicago to launching her brand that beautifully intertwines her Mexican-American heritage with her passion for sustainable fashion.

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A post shared by SERES FOOTWEAR (@seresfootwear)

Arroyo’s story is one of resilience, creativity, and a deep-rooted respect for her cultural roots. After spending years in the New York City fashion scene, she felt a pull towards exploring the role her Mexican heritage played in fashion. This led her to launch SERES in 2023, a brand that is a testament to ethical and sustainable labour practices. The name ‘SERES’, which translates to ‘beings’ in Spanish, reflects Arroyo’s dedication to acknowledging every participant involved in making her footwear possible.

This interview provides a fascinating insight into Arroyo’s journey, inspirations, and the ethos behind SERES Footwear. It’s a must-read for anyone interested in sustainable fashion, entrepreneurship, or simply learning about how one woman’s passion and heritage can give birth to a brand that stands for so much more than just shoes. Dive in to discover more about Vanessa Arroyo’s journey and the remarkable story of SERES Footwear.

1. Vanessa, can you tell us about your journey from being a footwear specialist at the Chicago School of Shoemaking to becoming the founder of SERES Footwear?

I became a friend of the Chicago School of Shoemaking back in 2016 while I was still living in NYC. At the time, I was a footwear design assistant and thought it was very interesting that a place like CSOS existed in my home city. We formed a relationship and I started to lead classes there in 2020. When I think back to 2016, I would have never imagined the journey that I was about to embark on. That was the same year I traveled to Leon, Guanajuato for the first time and started to work with the shoemaking community in Mexico. During that time, I unknowingly laid the foundation for SERES Footwear. I had been designing and making my own shoes for a few years, it only made sense to eventually bring them to market. 2023 was the year it finally happened.

2. How has your Mexican-American heritage influenced your approach to shoe design and the ethos of SERES Footwear?

I reflected on all of the things that I would change in the fashion industry, and knew that my personal ethos could materialize through the creation of my own company. I had the idea of creating a contemporary Made In Mexico shoe brand. Throughout my career, I worked for brands that were primarily manufactured in Europe; SERES changed that narrative. When I moved to Mexico, I had several epiphanies and began to understand more about my family’s decision to immigrate to the USA. I experienced grief but I also felt profound joy during that time, I wanted to celebrate my family, ancestors, their homeland and traditions. Slowly, my ideas started to manifest. In Spanish, traditional shoemakers are zapateros, and they work in talleres. Talleres are similar to ateliers. It is an honor for SERES to work with zapateros to create fashion-forward shoes and take up space in an industry that is known for exclusivity.

3. You spent significant time in Mexico learning about the footwear industry. Can you share some of the most valuable lessons you learned during that period?

There is a deep connection to the land that happens when I’m working in Mexico. For example, we may have plans but Nature does too, and sometimes our workday doesn’t turn out as planned. If Earth decides to bestow us with rain, the shoemakers may not be able to complete certain tasks because moisture and humidity significantly affect leather. Things don’t always go as planned. The lesson here is to get comfortable in knowing nothing, the future is uncertain… be curious.

4. SERES Footwear is known for its sustainable practices. Can you elaborate on how you ensure sustainability in your production process?

We eliminate synthetic materials wherever possible. That’s why we make leather shoes. I’m very much concerned with environmental issues and sustainability in the fashion industry is a complex topic. We source leather from local ranchers and use a ‘mixed’ tanning process. When an animal is sacrificed, the correct thing to do is use all of its parts. The tanning process we use eliminates toxic chemicals from our leather that are commonly found, unfortunately. We use vegetable based tannins which leave organic tones and textures in our final product. Cattle are living creatures and like every other living being, they grow. They carry offspring, feed their calves, and undergo many changes that cause their skin to stretch and leave marks. People really need to understand that coating these ‘imperfections’ with chemicals in an attempt to hide a blemish is not the correct thing to do.

SERES Footwear is officially part of the Chicago Fair Trade. We ensure that our shoemakers make more than a livable wage and have good working conditions. This was very important in the creation of the brand. We also have circular packaging and our transportation partners offset carbon emissions through forestry work in Ejido de Santiago Coltzingo, Puebla. I’m personally involved in all facets of R&D and it’s my responsibility to advocate for sustainability.

5. What inspired the name ‘SERES’, and how does it reflect the brand’s mission and values?

“Seres” is the Spanish word for beings, and we are dedicated to putting the spotlight on all of the participants that make our footwear possible – including artisans, land, and animals. Our footwear goes through a journey of their own, a ritual if you will, before making their way onto its wearer. It’s interesting that the shoes start as raw materials and eventually make their way back to gracing the ground.

6. You’ve mentioned that your parents were always into fashion. How did their influence shape your career path in the footwear industry?

My dad taught me how to sew and he learned his skills from his mother; both of my grandmothers were seamstresses in Mexico. My grandfather worked at a luggage factory in Chicago when he immigrated to the USA and I loved going to work with him. This kind of stuff was in my DNA. Both of my parents were born in Mexico and my household was eclectic – it was a great time in Latino culture, I was raised on house music, and of course, fashion went hand-in-hand with it. I really do feel lucky. My parents loved dressing me so much they saved boxes of my clothes and shoes – it makes for a great archive. I think that’s why I love New York City so much, you see how music has always influenced fashion in the streets.

7. What role did your time in New York City’s fashion world play in your decision to start SERES Footwear?

New York City remains one of my favorite places in the world. It really inspired me to do great things, even if it meant leaving. It was the place where I landed my first footwear job and haven’t looked back since. The energy is unmatched and you can definitely see some of it reflected in SERES.

8. Finally, what advice would you give to other aspiring footwear designers, especially those hoping to start their own business in the fashion industry?

Maintain a balanced nervous system because half of the journey is mental.

September 14, 2023

Featured

Seres Footwear

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