Hublot Unveils UEFA Women’s EURO 2025 in Switzerland

Hublot is ready to bring world-class timekeeping to the UEFA Women’s EURO 2025 as Switzerland prepares to welcome the continent’s top teams for an unforgettable summer of football.

Football fans, get ready: the UEFA Women’s EURO 2025 is about to kick off in Switzerland and this summer’s tournament is set to be a spectacular celebration of women’s football. As the countdown to July 2 begins, Hublot steps up as the Official Timekeeper, ensuring every second of the action is measured with Swiss precision and style.

Swiss Precision Meets the Beautiful Game

Sixteen of Europe’s top national teams will battle it out across eight venues in Switzerland. Hublot, the first luxury Swiss watch brand to embrace football, returns to its homeland to reprise its role as Official Timekeeper, just as it did for the 2022 edition in England. Expect to see Hublot’s signature on-screen graphics during broadcasts, the iconic Big Bang Fourth Official’s Board for substitutions and added time, and the brand’s logo lighting up LED screens and stadium displays.

Smart Tech for the Officials

Referees and their assistants will wear the Hublot Big Bang e Gen3 connected watch, a cutting-edge smartwatch designed specifically for match officials. With features like yellow card tracking and added time monitoring, this watch ensures the officials keep the game running smoothly.

Spotlight on Ada Hegerberg and Aitana Bonmatí

Hublot is also celebrating two football icons as Friends of the Brand. Norwegian legend Ada Hegerberg, the first Ballon d’Or Féminin winner and all-time top scorer in the UEFA Women’s Champions League, continues her partnership with Hublot. She’ll be joined by Spanish superstar Aitana Bonmatí, who has won back-to-back Ballon d’Or awards and was named best player at the 2023 FIFA Women’s World Cup, leading Spain to their first world title.

Both Ada and Aitana will be featured in Hublot’s summer campaign, wearing vibrant pieces from the Big Bang One Click Joyful collection. Ada will showcase the One Click Joyful Steel Pink, while Aitana will wear the One Click Joyful Steel Orange each adorned with 36 sapphires to match their dynamic personalities.

Hublot’s Legacy in Football

Hublot’s journey in football began in 2006 with a partnership with the Swiss national team. Since then, Hublot has timed every major men’s international tournament, including the UEFA Champions League, English Premier League, and FIFA World Cup. In 2023, Hublot highlighted its commitment to the women’s game as Official Timekeeper of the FIFA Women’s World Cup Australia & New Zealand. The brand’s ambassador family also includes global stars like Kylian Mbappé.

A Special Message from Hublot’s CEO

Julien Tornare, Hublot CEO, said

"As the first luxury Swiss watch in football, it's with a heady mix of pride and excitement that Hublot takes on the role of Official Timekeeper at UEFA Women’s EURO 2025. Summer football tournaments are always a joy, but this one feels special. Why? Partly because it's hosted here in our home country of Switzerland, and partly because we're so thrilled to be working with two of the greatest players ever to the grace the beautiful game of football in Ada and Aitana, who we welcome into the Hublot family with enormous gratitude. There is so much we can do together to promote not just the women's game, but also to achieve great things off the pitch. The fusion of Hublot and football has huge power and together we can reach new heights, making a positive, lasting impact on people's lives all over the world. On behalf of everyone here at Hublot, it's my pleasure to wish the players, coaches and fans of all 16 countries taking part the very best of luck this summer. We look forward to hosting you in beautiful Switzerland and we can't wait to set the clock running on the tournament. Here's to a summer festival of fantastic football!"

The Countdown Begins

The UEFA Women’s EURO 2025 kicks off July 2 with hosts Switzerland facing two-time champions Norway in Basel. All 31 matches including the final on July 27 will run on Hublot time, ensuring every moment is captured in style.

This summer as football returns to Switzerland, Hublot will be there to mark every minute, celebrate every goal, and help create memories that will last a lifetime. Here’s to a spectacular summer of women’s football!