Jack Victor Fall Campaign Teams Up With MLB’s Austin Wells to Redefine Modern Menswear

Jack Victor and Austin Wells are redefining modern men’s style by blending classic tailoring with New York’s athletic energy and community.

A Collaboration Built on Energy and Authenticity

The partnership spotlights Austin Wells, pro baseball catcher and rising New York star, as the face of Jack Victor’s new campaign across billboards, taxis, social channels, and in premium retail stores throughout the city. This move brings Wells’ high-performance approach from the baseball diamond to the world of men’s tailoring, sportswear, and comfortable luxury—linking athletic excellence to the timeless confidence of a great suit or sport coat.

Alan Victor, CEO of Jack Victor, shared,
“New York is an important market for our collection, both online and at major multi-brand retailers. Through this partnership, we will be introducing our brand to a broader part of the community. Austin brings a special energy and enthusiasm to his work on the baseball field which matches the approach of the designers and craftsmen who create our beautiful products. We also wanted to work with a sports figure that our customers could identify with and whose interests reflected their own.”

Bridging Uniforms and Everyday Confidence

Jack Victor’s range of tailored clothing and outerwear is styled for a modern, busy life while honoring the heritage of more than a century of Canadian design and craftsmanship. The campaign draws parallels between suiting up for the field and for life’s important occasions—emphasizing how the right uniform, whether athletic or tailored, offers self-assurance and connection to tradition.

Austin Wells said:
“Throughout my career, the moment I put on my uniform, I feel locked in. It connects me to teammates past and present and to the heritage and history of the team. A great suit serves the same purpose. When you wear Jack Victor, you take on the confidence and mindset to meet the day’s challenges while similarly connecting to a 100-year legacy of style and quality.”

Performance and Fashion for the Modern Man

The collaboration highlights Jack Victor’s new COMFORTWEAR capsule, which reimagines tailoring with luxury knit fabrics—blending all the motion and ease athletes expect from their gear with the sharp look of classic suiting. The brand believes today’s men want to move just as confidently off the field, reaching for versatile pieces that adapt from work meetings to city strolls or weekend games.

Deep Roots in Baseball and North American Culture

Jack Victor, founded in Montreal in 1913, draws on both Canadian baseball history and its deep ties to American sport—reminding fans that Montreal was once home to the Expos and that the city played a central role in integrating baseball with Jackie Robinson and the Royals. By aligning with a new-era New York athlete, the brand bridges past and future, home and away, proving its approach to approachable luxury is both timeless and timely.

From the stadium lights to city streets, Jack Victor and Austin Wells invite every modern man to suit up with confidence and heritage—showing how fashion and sports are truly two sides of the same game.