Johnnie-O and SWAG Golf Launch Limited-Edition Collab

Johnnie-O, the acclaimed lifestyle brand blending classic coastal style with a fearless sense of fun, is celebrating its 20th anniversary by partnering with SWAG Golf, the standout brand known for energetic, expressive golf gear. The result: a line of headcovers and apparel capsules that pay homage to both brands’ histories, icons, and shared Chicago roots—delivered with a twist that’s sure to spark conversation on and off the course.

A Trio of Capsule Drops, Each With Its Own Story

The collaboration features three themed drops—Neon Nights, Chicago Style, and Icons—each designed to honor the legacy, character, and creative DNA of both Johnnie-O and SWAG Golf:

• Neon Nights (Launch: July 22) :
  A tribute to Johnnie-O’s milestone anniversary, this capsule electrifies golf bags and wardrobes with vibrant hand-drawn artwork. Expect playful mashups of the Johnnie-O Surfer Dude, the 20th-anniversary logo, and SWAG’s instantly-recognizable skulls and dolphins—plus whimsical golf motifs.

• Chicago Style (Launch: July 29) :
  Two signature designs—Deep Dish Pizza and No Ketchup Allowed—nod to classic Chicago personality. The drop highlights both brands’ roots in the Windy City, with Johnnie-O’s founder hailing from Chicago and SWAG Golf’s headquarters based there. This collection was photographed in downtown Chicago at iconic Giordano’s pizzeria, anchoring the project to authentic local sights and stories.

• Icons (Launch: August 5) :
  For fans who “rep the brand” beyond the course, Icons features SWAG’s Wavefinder and King emblems, translating bold course energy into everyday essentials.

Every drop incorporates Johnnie-O’s signature “Topspin”—a philosophy of quality-driven detail, standout design, and creativity that goes beyond the basics.

Dave Neville, SVP of Marketing at Johnnie-O said: “For this collaboration, we set out to celebrate our shared Chicago roots with SWAG Golf and mark Johnnie-O‘s 20th anniversary by showcasing the styles and stories that define us, all seen through the lens of SWAG’s unmistakable energy. Fans can expect a collection that’s both rooted in tradition and unafraid to stand out.”

Sean Ferrell, VP of Marketing at SWAG Golf said: “Johnnie-O shares more than Windy City ties, but a commitment to bold, innovative thinking that refuses to accept the status quo. We’re proud to collaborate with them on this unique drop that blends attitude and style coast to coast.”

How and Where to Get the Collection

Each capsule launches on a dedicated date and is available online at Johnnie-O.com, with select polos also available on SwagGolf.com:

• Neon Nights: Available now (July 22)

• Chicago Style: Launches July 29

• Icons: Arriving August 5

Each capsule offers both apparel and limited-edition headcovers, delivering functional style for both passionate golfers and fans of laid-back, classic American design.

Why This Drop Stands Out

This partnership takes more than style cues—it’s about tradition meeting playful rebellion, and Midwest pride mixing with aspirational, all-American energy. Perfect for the golf course, backyard, club house, or city streets, the Johnnie-O x SWAG Golf collaboration celebrates authenticity and imagination, marking a milestone anniversary while pushing golf culture forward.

Explore the full collection at Johnnie-O.com and get ready to own a piece of golf’s new attitude in 2025.