Jordan Brand’s El Vuelo Collection Honors Lucha Libre and Mexican Heritage

A bold new Air Jordan 3 and Spizike Low celebrate bravery and culture bridging the worlds of Mexican wrestling and Michael Jordan’s gravity-defying legacy.

The Meaning Behind “El Vuelo”

Jordan Brand’s latest drop, the El Vuelo collection, draws its name and inspiration from Mexico’s iconic Lucha Libre culture. “El Vuelo”—Spanish for “the flight”—nods to the aerial prowess of luchadores and the unforgettable hangtime of Michael Jordan. By spotlighting both these traditions, the collection is built to connect sneaker enthusiasts with the passion and symbolism of Mexican wrestling.

Two Flagship Footwear Styles: Air Jordan 3 Retro and Spizike Low

At the heart of El Vuelo are two exclusive sneakers:

Air Jordan 3 Retro El Vuelo

• Reinvents the classic Elephant Print with eagle wing motifs and geometric shapes referencing lucha libre masks.

• Gold Jumpman details honor the boots worn during Lucha Libre’s golden era (1950s–60s).

• Red and green hits echo the Mexican flag, wrapping the sides, toe, and heel in national pride.

• The tongue is stamped with “más vale maña que fuerza,” a phrase meaning “skill is better than strength,” central to Lucha Libre’s culture and celebrated among fans.

Jordan Brand Spizike Low El Vuelo

• Stands out with crackled textures reminiscent of rattlesnake skin—a reference to the fierce alter egos of masked wrestlers.

• Fuses Jordan’s legacy with Mexico’s wrestling tradition for bold, symbolic design.

• Both pairs arrive in packaging inspired by Mexico City’s vibrant wrestling posters, infused with Jordan’s classic 23 and 45 numbers for added resonance.

More Than Just Sneakers: Packaging and Storytelling

The El Vuelo packaging turns each box into a visual story. The design draws from the brightly colored promotional posters plastered across Mexican streets, including iconic phrases and nods to Michael Jordan’s legendary numbers, giving these releases a sense of place and pride.

A Continuous Dialogue With Latin America

El Vuelo is only the latest chapter in Jordan Brand’s ongoing story with Latin American fans and culture. Past collections have paid homage to Mexico and the region, such as the Air Jordan 5 “El Grito,” apparel drops like Jordan Chilango, and annual Día de Muertos releases. The 2024 opening of Nike & Jordan World of Flight Mexico City set a new benchmark with the region’s largest Nike retail experience—a space built as a cultural hub as much as a store.

When and Where to Find El Vuelo

After its limited initial debut in Mexico, the El Vuelo collection launches globally on September 20 through jordan.com and select retailers worldwide. Expect premium pricing, detailed storytelling, and exclusivity—stock is limited, making these some of the year’s most coveted Jordan releases for collectors and culture-seekers alike.

Uniting the flair of Lucha Libre with the soaring spirit of the Jumpman, El Vuelo invites wearers to step into shoes shaped by bravery, ingenuity, and transnational pride—the spirit of the ring and the court, together at last.