Naturalizer is partnering with June Ambrose on STYLE LETICS, a sport infused shoe capsule launching first on Naturalizer.com before a wider rollout in March. Ambrose works with the brand as global ambassador and guest creative director on this project.
Collaboration overview
June Ambrose and Naturalizer introduce STYLE LETICS as a new style arena where fashion moves like sport. June Ambrose stated, “It’s the starting line. Once that’s non-negotiable, you’re free to design something bold.”
Design and materials
STYLE LETICS is described as a new approach to women’s footwear that reflects what women across generations demand from their daily fashion. Ambrose said, “STYLE-LETICS is the new choreography of fashion. It’s this fusion of culture, movement and identity – the way women really live.”
She added, “Every day is a sport. Every schedule is a sprint. And I wanted to create a language where style flexes with us, not against us. Style doesn’t have to hurt to be powerful.”
The capsule combines premium leather and evolved reptile materials with performance elements such as textural meshes, reflective stripe accents, Velcro closures, rubber traction outsoles, and athletic grade foams.
Styles, timing, and price
The first drop launches February 4 on Naturalizer.com and includes two styles: the Nova Shaft, a sandal boot hybrid with a convertible shaft, and the Zyra, a ghillie pump with sneaker inspired construction and cushioning. The full collection arriving in March consists of five styles, with two sneakers and three hybridized dress shoes.
The initial drop releases exclusively at Naturalizer.com with a retail price range of $295–350. The full collection is scheduled to arrive on Naturalizer.com in March and later at Macy’s and Nordstrom.
Brand and product positioning
Jay Schmidt, chief executive officer at Caleres, said, “Our focus continues to be on building our lead brands with enduring cultural authority – brands that honor their origin while continuing to evolve. Naturalizer has long defined what comfort means for women. This collaboration with June Ambrose underscores how comfort and trend are mutually reinforcing forces. By bringing together Naturalizer’s fit legacy and product innovation with visionary creative voices like June, we’re expanding what modern comfort looks like, while keeping this Caleres lead brand firmly at the center of today’s style conversation.”
Natelle Baddeley, chief design and product officer at Caleres, said, “Working with June began with a single, clear idea she articulated on day one: STYLE-LETICS. That became our north star – the belief that performance and style don’t compete. They collaborate.”
Baddeley continued, “What makes this collaboration truly unique is the tension June loves to play in: pairing sport-forward construction with unexpected luxury finishes, colors and materials. The result is footwear that shows up for everyday life with an undeniable attitude.”
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