New Era Partners with MLS as Official On-Field Cap Provider for All 30 Clubs
New Era Becomes Official On-Field Cap Provider for All 30 MLS Clubs as Soccer Popularity Explodes in North…
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StockX Unveils 2025 Report After Blocking 370K Fakes Worth $74M in US
StockX has released its latest Brand Protection & Customer Trust Report to highlight new milestones in the fight…
Amazon Partners with Athletes for 2025 Mental Health Push
A new digital campaign is making mental health resources more accessible than ever. A groundbreaking collaboration between the…
Olympic Gymnast Jordan Chiles Joins Hero as 2025 Brand Ambassador
Hero has selected Jordan Chiles as its newest brand ambassador to inspire skin confidence and empower individuals everywhere.…
New Balance x Miu Miu Launch New Collection with Coco Gauff
Tennis star Coco Gauff will debut the New Balance x Miu Miu collection during major summer tournaments ahead…
Birkenstock Launches Foot Care Line with 100% Natural Formulas at LA Pop-Up
Birkenstock takes a bold step beyond footwear with a new line of foot care products and a wellness…
Trail Running Shoe Market Surges to $14.6B by 2032
The global trail running shoe market is poised for significant growth, driven by a confluence of factors including…
Adidas Designs First Running Shoe for Athletes with Down Syndrome
Adidas unveils the first running shoe made for athletes with Down Syndrome, redefining inclusive sportswear. After three years…
The Botanist Unveils Dink and Sip Collection with Prince in NYC and LA
Pickleball fans are in for a treat as The Botanist and Prince launch a vibrant new collection inspired…
Adidas Confirms Data Breach Through Third-Party Vendor
Adidas has confirmed a data breach through a third-party vendor affecting customers who contacted its help desk. It…
Gallagher Becomes Official Insurance Sponsor of All Blacks and NZR Teams
In a move set to reshape the landscape of rugby sponsorship, New Zealand Rugby (NZR) and Gallagher Insurance have announced a…
Gap and Malbon Golf Unveil 33-Piece Collection in US
Golf style gets a modern update as Gap and Malbon Golf introduce a new limited-edition collection for men and women.…
PUMA Launches Sustainability 2024 Report with Gen-Z Partners in London
PUMA is bringing its latest sustainability achievements directly to young audiences through a fresh collaboration with Gen-Z changemakers.…
STAUD x Birkenstock Unveil First Capsule Collection
STAUD and Birkenstock unveil a chic capsule collection that blends timeless comfort with modern, feminine style. On June…
Samsonite Launches New Campaign with NBA’s Payton Pritchard in Boston
Samsonite is redefining modern travel through a bold new campaign featuring NBA star Payton Pritchard. Samsonite, the iconic…
Steve Madden Seeks to Break Adidas’s Stripe Stronghold
In a high-profile legal confrontation shaking up the footwear industry, Steve Madden has filed a lawsuit against Adidas,…
Birkenstock Marries Tradition and Innovation with New King’s Road Store in Historic Chelsea
Birkenstock unveiled its newest store on London’s iconic King’s Road in Chelsea, reinforcing its commitment to sustainability, and community…
NBA Legends’ Cincoro Tequila Teams Up with AC Milan for Ultra-Exclusive 125th Anniversary Bottle
Luxury tequila brand Cincoro, co-founded by NBA icons including Michael Jordan, has partnered with AC Milan to launch a 125-bottle…
Kick Big Soda Out 2025 Hits 255,000 Signatures to End FIFA Coca-Cola Deal
A global movement is gaining strength as health leaders and advocates push FIFA to cut ties with Coca-Cola…
Unitus Launches New Collection Featuring 6 Faith-Inspired Looks
Unitus is making a bold entrance into the activewear scene with a purpose-driven launch that fuses faith and…
Hurley Launches First Global Collection with Travis Barker
Hurley kicks off 2025 with a bold new collection officially unveiling its first-ever global brand ambassador campaign, and…
Top 5 Editor Picks: Amina Muaddi 2025 Paris Collection
Discover the standout pieces from Amina Muaddi’s new Paris 2025 collection—our editors’ top five picks. Amina Muaddi has…
Asia-Pacific and Europe Lead $15B Eco-Revolution Sustainable Footwear Market
The global sustainable footwear market is undergoing a transformative expansion, fueled by eco-conscious consumerism and regulatory shifts. Valued…
Gigi Hadid Stuns in Vintage Beach Looks for New Havaianas Campaign
Gigi Hadid Brings Retro Glam to the Beach with Her First Havaianas Collection. US Palestinian Dutch supermodel Gigi…