L.L.Bean Expands Northern Attitude Collection with Noah Kahan and $100K Mental Health Commitment

The Northern Attitude collection offers an intimate window into singer-songwriter Noah Kahan’s life beyond the spotlight as he embraces the rustic charm of Vermont’s winding streams, forest trails, and country roads. The 12-piece collection, released in two drops, reimagines classic L.L.Bean staples in a rugged palette of Saddle, Deep Olive, Canyon Rust, and Black—evoking crisp autumn days similar to the atmosphere captured on Kahan’s critically acclaimed 2022 album Stick Season.

Timeless Gear Meets Personal Journey

Each piece in the collection honors L.L.Bean’s legacy of craftsmanship while reflecting Noah’s journey from small-town roots to global acclaim. The apparel blends comfort and resilience with the grounding presence of home, making it perfect for both daily adventures and quiet reflection. Highlights from the first drop, available starting September 30, include:

• Bean’s Original Field Coat in Saddle with Canyon Rust and Deep Olive accents

• Medium Saddle Boat and Tote, made in Maine

• Continental Rucksack with Saddle and Black details

• Adult Hoodie in Deep Olive

• Adult T-Shirt in Black

• L.L.Beanie in Deep Olive

The second drop, scheduled for October 28, weaves in designs inspired by Kahan’s dogs Penny and June Bug. It features travel blankets, dog field jackets, and gingham-patterned accessories creating a cozy, nature-inspired companion collection.

Beyond Apparel: Supporting Mental Health

The collaboration extends beyond gear, with L.L.Bean pledging a $100,000 donation to The Busyhead Project, Noah Kahan’s mental health initiative focused on expanding care access and breaking stigma surrounding mental wellness. This aligns beautifully with the collection’s spirit of authenticity, community, and well-being.

Influential Momentum from a Career-Defining Year

Noah Kahan’s breakthrough Stick Season album went double platinum and captivated millions worldwide. After a sold-out global tour that concluded with two nights at Boston’s iconic Fenway Park, Kahan continues to blend music, mental health advocacy, and outdoor ease—embodied through this partnership with L.L.Bean.

Where to Find the Collection

Fans eager to experience Northern Attitude can shop the collection at llbean.com/northernattitude beginning with the first drop on September 30 and the second on October 28. For more on Noah Kahan, visit noahkahan.com.

Conclusion

Through this thoughtful fusion of music, nature, and enduring craftsmanship, L.L.Bean and Noah Kahan invite a new generation to connect with the beauty of New England and the meaningful rhythms that inspire a life well lived.