Maestro Dobel Tequila Launches Drinks on Us Program at US Open 2025

Maestro Dobel Tequila is celebrating the US Open 2025 with its new “Drinks on Us” program, offering fans signature cocktails, rebates, and exclusive experiences in New York and nationwide. Maestro Dobel Tequila, the acclaimed Mexican spirit and “Official Tequila” of the US Open, is back for another round of championship celebration, this year bringing fans, foodies, and tennis lovers an even bigger invitation: “Drinks on Us!” With defending champion and world #1 Aryna Sabalenka as Dobel’s Maestra Ambassador, and 2024 runner-up Taylor Fritz joining as a partner, the stage is set for a tournament fueled by world-class tennis and unforgettable cocktails.

“Drinks on Us”: Sabalenka’s Promise Becomes a Citywide Toast

In 2024, after clinching her US Open victory, Aryna Sabalenka famously declared she’d be buying the crowd a round, “Drinks on Me.” Dobel takes that promise further in 2025, teaming with the champion for the “Drinks on Us!” program:

• Fans in New York City can enjoy a complimentary Maestro Dobel Tequila cocktail at local bars and restaurants, including Jean’s, Nubeluz, and The Elgin, all tournament long.

• Eligible fans can get up to $20 back on a Dobel cocktail at participating locations, and up to $20 off two bottles purchased at select NY liquor stores.

• For fans nationwide: Join the exclusive Dobel Tequila Club for member-only discounts, first looks, and curated content.

Sabalenka shares,

“Last year I promised fans ‘Drinks on Me,’ and I didn’t disappoint! This year, as the defending US Open champion, I’m taking it up a level with Dobel Tequila. From the first day of the tournament, fans in New York visiting bars and restaurants can enjoy their first Dobel Tequila cocktail with a new ‘Drinks on Us!’ program and bring the passion and energy to every one of my tennis matches. Salud!”

The Hero Cocktails: Ace Paloma, Marg-Aryna, and Fritzy Spicy Margarita

Dobel brings signature serves to the tournament, celebrating Sabalenka and Fritz both on and off court:

• Dobel Tequila Ace Paloma (crowd favorite):
  • 2 oz Maestro Dobel Diamante Cristalino Tequila

  • 0.5 oz Fresh Lime Juice

  • Top with Grapefruit Soda

  • Garnish: Grapefruit wedge

  • Available in a US Open souvenir cup and at the Dobel Tequila Club Bar

• Dobel Tequila Marg-Aryna (Sabalenka signature):
  • Sweet, spicy, citrusy spin on the classic margarita

• Dobel Tequila Fritzy Spicy Margarita (Fritz’s signature):
  • Tart lime, Dobel, chile, a hint of agave—Taylor Fritz’s favorite

“Growing up in Southern California, tequila has always been part of my biggest celebrations…Partnering with Dobel Tequila is the perfect match, and this US Open, I’m inviting fans to keep the energy high and raise a glass of my Dobel Tequila Fritzy Spicy Margarita all tournament long,” said Taylor Fritz.

Dobel Tequila Club: Onsite Bar, Pop-Up Restaurant, and Culinary Highlights

Housed within the US Open grounds, the Dobel Tequila Club returns as a destination for spirited luxury—featuring a new pop-up menu from Oyamel by José Andrés Group. Fans can refuel and celebrate with:

• Oyamel’s Taco Cochinita: Yucatán-style pit BBQ pork, achiote, Mexican sour orange, pickled red onion

• Cucumber Smash cocktail: Dobel Diamante, elderflower, cucumber, lime

• All the signature Dobel cocktails, including the Ace Paloma in a collector’s cup

The Dobel Tequila Club offers an authentic taste of modern Mexico, with vibrant dishes and tequila pairings for a premium fan experience.

From Flushing Meadows to Nationwide Cheers

Dobel’s 2025 US Open partnership builds on a breakout year in tennis, following its designation as the Official Tequila of the Miami Open, BNP Paribas Open, and Cincinnati Open.

The US Open is just the grandest stage:

• 70,000+ Ace Paloma cocktails were sold on-site last year, making it the #2 most-recognized drink at the entire tournament (SRI, 2024 Dobel Evaluation).

• Dobel’s influencer activations and curated cocktails embody a true fusion of tennis passion, culinary culture, and celebration.

Your Championship Toast Awaits

• Rebates: Get $20 back on cocktails or bottle purchases (NY only; see full terms)

• Clubs: Join the Dobel Tequila Club for access, education, and perks

• Follow: See @DobelTequila on Instagram for drops, events, and more

Whether you’re courtside at Arthur Ashe, unwinding at home, or out in NYC, Dobel invites you to honor every point, set, and serve with drinks crafted for celebration and community.