Monster Energy is charging onto the gridiron with its latest high-impact signing: Maxx Crosby, the All-Pro defensive end of the Las Vegas Raiders. Announced today, the brand’s new partnership with Crosby marks a major moment at the intersection of extreme energy, elite athletic performance, and authentic football culture.
Famed for his relentless drive, signature “Mad Maxx” intensity, and near-unbreakable work ethic, Crosby joins Monster’s elite team of athletes, bringing a “Commitment to Excellence” that has fueled his rapid rise in the NFL and perfectly aligns with Monster’s own ethos of power, passion, and pushing limits.
Power Meets Performance: Why Maxx Crosby Is a Monster
Whether on Sundays at Allegiant Stadium or in the weight room, Crosby has built a reputation as one of the NFL’s most ferocious pass rushers. Entering his seventh season, he has already racked up:
- 4 Pro Bowl selections
- 59.5 career sacks—3rd in Raiders franchise history, tied for 5th in the NFL since 2019
But the impact of “Mad Maxx” goes far beyond stats. Crosby has become a cultural force, reaching fans through his youth football camps, philanthropic work, and digital content, including his hit show The Rush.
“I’ve been a Monster fan for years—it helps keep me energized daily and I love the legendary Claw,” said Crosby. “Can’t wait to get to work with them.”
Monster Energy: Official Energy Drink Sponsor of The Rush Podcast
As part of the multi-year collaboration, Monster Energy will become the Official Energy Drink Sponsor of Crosby’s The Rush podcast, now in its second year. The show, which gives fans an inside look at the NFL and athlete lifestyle, will feature Monster branding across 40 episodes, including three custom content segments designed to spark fan engagement and tell stories of dynamic pursuit, drive, and resilience.
But the partnership won’t stop at the mic. Expect to see Crosby representing Monster Energy in:
- National social media activations
- Personal appearances at events, games, and fan fests
- Exclusive, behind-the-scenes content on and off the field—fueled by Crosby’s raw charisma and Monster’s media machine
“Maxx Crosby embodies everything Monster stands for—power, passion, and pushing limits,” said Dan McHugh, CMO at Monster Energy. “His energy on the field is unmatched, and his presence off the field is just as inspiring. We’re excited to welcome him to the Monster family and look forward to creating game-changing moments together.”
Beyond Sponsorship: Authentic, Community-Driven Impact
This new deal is more than a pure endorsement. Monster is plugging into all aspects of Crosby’s multifaceted influence—helping reach not just diehard football fans but a new generation of athletes and content creators.
Annual Sack Summit
As part of the partnership, Monster Energy will be an official participant in Crosby’s Sack Summit, a unique, fan-focused event bringing together elite NFL pass rushers for skill-building, competition, and grassroots community engagement. Expect Monster’s presence at this high-octane summit to include:
- Co-branded drills and breakout sessions
- Exclusive fan experiences, merchandise, and giveaways
- Content collaborations with other NFL stars and Monster athletes
Giving Back
Crosby is known for giving back to the community, both locally in Las Vegas and beyond. Through Monster, he’ll have expanded resources for charitable initiatives, camps, and events that promote youth sports, physical health, and the relentless pursuit of excellence.
Why This Partnership Matters
In an era when authenticity drives both brand loyalty and athletic superstardom, the Monster x Maxx Crosby alliance stands out for its alignment of core values and mutual respect. Crosby is famous for his self-motivation, dedication to bettering teammates, and “never take a play off” mentality, an ethos that Monster celebrates across its global roster of athletes and ambassadors.
This partnership will fuel not only on-field performance, but also content, community, and meaningful impact, giving fans more access to one of football’s most inspiring stories.
The Road Ahead
As the new NFL season kicks off, fans can look forward to:
- Monster-fueled episodes of The Rush
- Special Monster Energy cross-promotions at the Raiders’ home games and events
- Giant moments at the next Sack Summit
- Social media contests, giveaways, and behind-the-scenes access via @MonsterEnergy and @CrosbyMaxx
Monster and Maxx Crosby together are raising the bar for athlete-brand synergy—proving that when you combine elite energy, raw drive, and a commitment to community, legends are made.
Author Profile
Latest entries
BusinessFebruary 5, 2026Why HTML Email Templates are Essential for Attracting Customers in the Fashion Retail Industry- BusinessFebruary 3, 2026On Names Frank Sluis CFO As Martin Hoffmann Steps Down
- InnovationsFebruary 3, 2026Jordan Brand Heir Series 2 Raises the Bar for Women’s Basketball
- IndustryFebruary 3, 202610 Brands Shaping the Modern Kids’ Footwear Market
