New Balance Launches its 2026 Australian Open Fashion Collection

New Balance Launches its 2026 Australian Open Fashion Collection New Balance Launches its 2026 Australian Open Fashion Collection

New Balance is bringing the energy of the Australian Open to fans worldwide with its 2026 New Balance Australian Open Collection, a new apparel range that blends performance innovation with bold tennis-inspired street style for on and off the court. Launching globally in January 2026, the drop marks the brand’s third year as the tournament’s Official Performance Apparel and Footwear provider and its biggest AO fashion statement yet.

New Balance serves a global AO 2026 collection

Unveiled in Melbourne, Australia, the 2026 New Balance Australian Open Collection is designed to deliver the ultimate performance looks for summer and on court, with pieces built for breathability, movement, and style under tournament conditions. For the first time, the full collection will be sold around the world via New Balance flagship stores and online, giving international fans a direct line into Australian Open 2026 style.

Celebrating its third year as the Official Performance Apparel and Footwear provider, New Balance is positioning the range as a fusion of pro-level function and lifestyle appeal that can move from centre court to city streets. Both athletes and fans are front of mind, with silhouettes spanning high-performance tanks to relaxed everyday pieces.

A tribute to Aussie tennis culture

The new range leans into the “iconic Aussie spirit,” featuring fresh cuts and graphics inspired by Australia’s passion for tennis. New additions for 2026 include a Coastal Fleece Cardigan and Short set, a bold Rugby shirt, and a line-up of Graphic T-Shirts that tap into fan culture and tournament atmosphere.

Credits: New Balance

Julie Pike, Senior Vice President Global Apparel at New Balance, said, “Our 2026 New Balance Australian Open Collection is a true celebration of tennis culture and the iconic Aussie spirit,” adding that it captures the energy of Melbourne’s courts while, for the first time, being sold around the world. 

Key pieces and price points

The collection covers performance, streetwear, and fan gear, with a mix of tops, outerwear, and fleece at accessible premium price points. Standout items include the AO26 Rugby Shirt at $120, AO26 Coastal Fleece Cardigan at $130, AO26 Mesh Jersey at $100, and AO26 Achieve Jacket and AO26 Sport Legacy Woven Jacket, both at $200.

Graphic-led items are central to the drop, from the AO26 Aussie Graphic T-Shirt, AO26 Cmon Aussie Graphic T-Shir,t and AO26 Baseline Graphic T-Shirt, each priced at $60, to the AO26 Graphic Tee, Kids at $50. Performance-focused pieces such as the AO26 Relaxed Performance Top at $70 and AO26 Harmony High Rise Short 6″ at $70 round out the court-ready options.

When and where fans can shop

Fans will be able to shop the full 2026 New Balance Australian Open Collection from Monday, 12 January 2026, 10 am AEDT at New Balance’s on-site retail activation, bringing the range directly to tournament-goers. The collection will also be available online via newbalance.com.au/ao and through Tennis Australia at australianopenshop.com, extending access to global fans following the action from afar.

Beyond Australia, select New Balance stores worldwide will carry the AO26 range, making it a genuinely international drop tied to one of tennis’s biggest stages. In Australia, the collection will be available at all New Balance stores nationwide, with the exception of the Broadway store in Sydney, which will not stock the range.

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