New Balance x Miu Miu Launch New Collection with Coco Gauff

Tennis star Coco Gauff will debut the New Balance x Miu Miu collection during major summer tournaments ahead of its global launch on September 10. The dynamic partnership between New Balance and Miu Miu enters a bold new chapter this summer, spotlighting none other than inspirational American tennis champion, Coco Gauff. As Gauff takes to the courts in Rome (May 7th–18th), Berlin (June 14th–22nd), and Cincinnati (August 5th–28th), she will debut the exclusive New Balance x Miu Miu collection—on and off the court.

For her forthcoming tournaments in Rome, Berlin, and Cincinnati, Coco will wear clothing and footwear by New Balance x Miu Miu both on court and off. A selection of co-branded accessories completes the offering, celebrating the relationship further.”

Performance Meets Style: Tournament Looks

During play, Coco Gauff will be dressed in classically elegant tennis ensembles, each tailored to the city’s unique vibe:

• Rome: Navy and white with accents of red

• Berlin: White and green with accents of sky blue

• Cincinnati: White and royal blue with accents of red

Signature Footwear Reimagined

On court, Gauff will sport co-branded versions of her signature shoe, the Coco CG2, “re-imagined by New Balance x Miu Miu.”  These custom editions are “crafted with innovative technology to withstand the demands of an elite tennis athlete but inspired by Coco’s love of New Balance lifestyle models, blending power and grace in a high-performance shoe.”

Limited Edition Release & Exclusive Event

Fans and fashion enthusiasts can mark their calendars: The New Balance x Miu Miu with Coco Gauff collection will be available for purchase from September 10th and for a limited period in selected Miu Miu stores worldwide and on Miu Miu.

On launch day, Coco Gauff will be the guest of honor at a special Miu Miu Select event at the Miu Miu New York 57th St. store. The collaboration will be showcased alongside her picks from the Miu Miu Fall/Winter 2025 runway collection, offering a rare glimpse into her style off the court.

A Fusion of Athleticism and High Fashion

This collaboration is a testament to the synergy between sport and style, blending New Balance’s technical expertise with Miu Miu’s avant-garde approach. With Coco Gauff as the face of this partnership, the collection embodies both performance and individuality, setting a new standard for athlete-driven fashion collaborations.

Stay tuned for September 10th, when the worlds of tennis, fashion, and innovation collide in the most stylish way possible.