Nutrafol Becomes MLB’s Official Hair Growth Partner in Groundbreaking Multi-Year Deal

Nutrafol Becomes MLB’s Official Hair Growth Partner in Groundbreaking Multi-Year Deal Nutrafol Becomes MLB’s Official Hair Growth Partner in Groundbreaking Multi-Year Deal
Credit: Nutrafol

Nutrafol, the leading dermatologist-recommended hair growth supplement brand, has entered into its first-ever, multi-year sports partnership with Major League Baseball (MLB) as the league’s Official Hair Growth Partner. This industry-first collaboration kicks off with the 2025 Postseason and will continue into the entire 2026 regular season, uniting both brands around their shared values of excellence, commitment, and health, both on and off the field.

Nutrafol Achieves NSF Certified for Sport, A Game-Changer for MLB Players

A significant element of this partnership is Nutrafol becoming the first and only hair growth supplement to earn NSF Certified for Sport, the only independent, third-party certification recognized by MLB and a string of major sports leagues. By earning this strict certification, Nutrafol guarantees its supplements are tested for nearly 300 athletic-banned substances, plus harmful contaminants, providing a safe, compliant option for professional athletes and active consumers. The NSF Certified for Sport program is also recognized by leagues such as the NHL, CFL, and recommended by the NFLNBAPGA Tour, USADA, and other leading organizations, underscoring Nutrafol’s clean sport and quality focus.

The “Hats Off” Campaign: Fan Experiences, Content, and Sweepstakes

Launching during the 2025 Postseason, the “Hats Off” campaign celebrates both baseball and hair health by tapping into the tradition of removing hats for big moments. The campaign will play out across Nutrafol’s and MLB’s social, digital, and MLB Network platforms and will include:

  • Postseason Testimonials: Notable baseball personalities will share their personal hair journeys and why they trust Nutrafol, spotlighting the real benefits of clinically tested supplements.

  • Ballpark Fan Experiences: Select stadiums will host “Hats Off” fan sections, delivering in-game engagement and delight throughout the Postseason.

  • Custom Integrations: A “Hats Off” digital highlight series will showcase top plays, while Nutrafol brand signage will prominently feature in bullpens during reliever warmups and entrances.

  • Hats Off to the World Series Sweepstakes: Launching September 29, 2025, this sweepstakes gives baseball fans the chance to win a World Series ticket package, a year’s supply of Nutrafol, and official MLB merchandise. Details and entry instructions will be found at nutrafol.com starting September 29.

The Long Game: Hair Health All Year and for the Future

In 2026, Nutrafol and MLB will expand the partnership with the “The Long Game” campaign, using baseball’s grueling season as an analogy for the patience and dedication needed for long-term hair health. This initiative will educate fans on holistic wellness, from stress and nutrition to hormone balance, and spotlight a new group of “Hair Captains,” with MLB ambassadors authentically sharing their experiences using Nutrafol.

Meeting Athlete and Fan Needs, Clean, Effective, Trusted

In recent years, MLB’s health and safety teams have reported players’ growing demand for certified hair supplements—and Nutrafol now stands as the trusted, safe option for both pros and fans. Every Nutrafol supplement undergoes rigorous safety assessments, ingredient validation, and clinical trials, earning it both NSF Contents Certified and Certified for Sport® distinctions.

As Cindy Gustafson, Nutrafol CEO, explains, “We can’t wait to begin our partnership during one of the most exhilarating times of the season, bringing hair wellness into the national conversation in a way that’s both impactful and inspiring.”

Uzma Rawn Dowler, MLB Chief Marketing Officer and SVP, noted, “In recent years, the MLB health and safety team has reported that many players have sought out certified hair growth supplements—and now they finally have a trusted option.”

David Trosin, Senior Director of Nutrition and Wellness at NSF, added, “By meeting our rigorous requirements, Nutrafol is demonstrating its commitment to clean sport, quality, and safety.”

Nutrafol’s Industry Leadership

For sweepstakes info, partnerships, and hair health resources, visit Nutrafol.comMLB.com, or NSF’s Certified for Sport Program. Every partnership, personality, product, and campaign above is hyperlinked for learning, entry, and direct engagement.

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