ODK Media is making Asian entertainment and K-sports more accessible than ever by launching six new live channels on Sling Freestream to meet soaring U.S. demand for culturally resonant streaming content.
Expanding the Streaming Landscape
ODK Media has launched six new live channels on Sling Freestream, the popular free streaming TV service, to deliver a broader spectrum of Asian dramas, movies, sports, and variety programming to American audiences. The move is designed to capture the attention of Gen Z and millennial viewers who crave authentic, high-quality Asian storytelling and global perspectives.
The new lineup features:
- Amasian TV Movies & More: A flagship channel with trending films and dramas spotlighting top Asian talent.
- Taste & Tales: A 24/7 stream of the hottest K-Web short-form dramas, including viral campus romances and slice-of-life series.
- K-Baseball: English-dubbed live coverage of Korea’s premier baseball league, thanks to a partnership with LG Uplus and GAD Sports, making KBO games available in real time for new U.S. audiences.
- Three Vietnamese Genre-Centric Channels: Powered by DatVietVAC, Vietnam’s leading media group, these channels cater to Vietnamese Americans and lovers of Southeast Asian content.
Making Niche Content Mainstream
The launch accelerates a trend seen across the U.S., where Korean and Southeast Asian content is now recognized as prime-time, not niche. By expanding premium Asian movies, dramas, and sports, ODK Media and Sling Freestream are capturing the hearts of millions—especially as younger, culturally curious audiences turn to digital-first platforms for their media experiences. The partnership strengthens ODK’s portfolio and builds on Sling’s reputation for embracing multicultural tastes and live sports.
Olam Lee, SVP of Monetization and Marketing at ODK Media, said:
“As a trusted hub for Asian content for over 14 years, we’ve witnessed firsthand the explosive growth in demand for Asian entertainment. What was once considered niche is now undeniably mainstream—Korean content, in particular, has become a genre of its own. Our relationship with Sling meets this growing appetite by bringing premium Asian content to a broader U.S. audience that is culturally curious and globally minded.”
Partnerships and Technological Innovation
The inclusion of live K-Baseball showcases the power of technology partnerships, as LG Uplus handles global FAST distribution and real-time dubbing to adapt KBO broadcasts for new fans. DatVietVAC’s involvement ensures Vietnamese Americans—an audience roughly 2.3 million strong—gain access to fresh content reflective of their community and cultural interests.
The Big Picture for Asian Streaming
ODK Media’s move comes amid a tidal shift in media consumption, with Asian series, variety shows, and sports leagues drawing record North American audiences for both streaming and FAST TV. With these new channels on Sling Freestream, ODK continues to set the pace as a leader in cross-cultural entertainment—helping shape the future of accessible global storytelling.
Modern viewers want easy access to authentic narratives and diverse sports, and this strategic launch cements ODK and Sling TV as go-to destinations for Asian entertainment fans in the U.S.
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