Green Bay Packers and Tork Kick Off 5th Annual “Tackle Hygiene with Every Catch” Campaign

As Green Bay Packers fans return to Lambeau Field for the 2025 home opener, the team is again teaming up with Tork, the professional hygiene brand of Essity, for the 5th Annual “Tackle Hygiene with Every Catch” campaign. The partnership, now in its fifth year, remains a fixture in Green Bay, combining the energy of NFL football with the mission of elevating hygiene in stadiums and across local communities.

What is “Tackle Hygiene with Every Catch”?

The campaign officially kicked off this weekend and will run through the first five Packers home games, raising awareness about good hygiene while donating essential supplies to local charities. For each Packers catch made in these games, Tork will donate $250 in sustainably produced hygiene products (like paper towels and toilet rolls), up to a total of $30,000, to this year’s highlighted community partner, Rawhide Youth Services.

Since launching in 2021, the campaign has delivered over $111,750 worth of hygiene materials to organizations across Northeast Wisconsin, empowering underprivileged communities and reinforcing the game-day importance of personal and public cleanliness.

Legacy of the Campaign—Touching Down in the Community

This year, the partnership is especially meaningful: Rawhide Youth Services, now celebrating its 60th anniversary, will receive the donated products that help reduce environmental impact and improve quality of life for thousands of at-risk youth statewide. Founded with the enthusiastic support of Packers Hall of Fame quarterback Bart Starr and his wife Cherry, Rawhide has a six-decade legacy of serving children and families with residential care, education, job training, counseling, and outreach.

Through the years, the Packers and Tork have supplied essential products to organizations including Harbor House, Feeding America, and Pillars, deepening their ties to Wisconsin communities and continually prioritizing sustainability and health.

Partner Voices: Packers, Tork, and Rawhide

“We’re proud to partner again with Tork on the Tackle Hygiene campaign,” said Justin Wolf, director of corporate partnerships sales & activations for the Packers. “For years, we have relied on Tork hygiene products on gameday and every day, and we look forward to making a positive impact in the community while cheering for Packers catches. Throughout the campaign, our fans can learn about the importance of hygiene and sustainability, all while supporting their favorite team. We look forward to another great season of Tackle Hygiene with Every Catch.”

From Tork’s side, Cindy Stilp, Marketing Communications Director at Essity, underscores the dual importance of in-stadium and regional hygiene: “Maintaining a clean and hygienic environment is critical at stadiums like Lambeau Field, which can hold more than 80,000 fans, as well as within our communities. Together with the Packers, we are proud to spearhead community initiatives like Tackle Hygiene with Every Catch, to deliver hygienic experiences to fans, while giving back to those in the community who rely on programs like Rawhide Youth Services.”

Sustainability, Fan Education, and Product Innovation

Tork is the exclusive product provider of towels, tissue, napkins, and sanitizer to Lambeau Field. Lambeau leverages over 2,800 Tork dispensers and advanced solutions like Tork PeakServe Continuous™ Hand Towel Systems, which offer compressed towel refills to minimize waste and reduce costs. Other highlights include the installation of coreless toilet paper systems that use significantly less packaging and help operations staff keep restrooms well-stocked on the busiest game days.

“The partnership with Tork has been critical to our ability to reduce waste throughout the stadium,” said Todd Edlebeck, Facilities Manager at Lambeau Field. “Beyond our impactful annual ‘Tackle Hygiene with Every Catch’ campaign, Tork sustainable hygiene solutions help us get the most out of every product, reduce excess paper usage, and make it easier for staff to keep restrooms stocked even on the busiest game days.”

Fans are invited to learn more about hygiene, sustainability, and health at stadium kiosks and throughout the campaign activation period, combining football excitement with public health advocacy.

Lasting Impact and How to Get Involved

Each Packers home opener now offers fans a chance to support not just their team, but the broader Wisconsin community. By cheering for catches, fans drive up the total product donation for at-risk youth, paying forward game-day spirit as practical, life-changing assistance for children and families. Rawhide Youth Services’ mission and story, rooted in Packers tradition and family values, remains as impactful today as when Bart Starr helped found the nonprofit decades ago.

For more about how you can get involved, check the Packers’ site, Tork’s newsroom, and Rawhide’s programs.