Pepsi launches Tailgate Crashers campaign with NFL stars Josh Allen and Justin Jefferson

NFL icons Josh Allen and Justin Jefferson suit up off the field as Pepsi launches a nationwide blitz to prove nothing pairs better with tailgating than an ice-cold Pepsi.

This football season, Pepsi is taking tailgating to new heights with a full-flavored blitz featuring superstar quarterbacks Josh Allen and Justin Jefferson. Set in stadium parking lots across America, the “Tailgate Crashers” campaign moves the action from gridiron to blacktop, delivering a message that every epic pregame needs Pepsi as the ultimate grill-side drink.

Pepsi Makes Gameday the Ultimate Flavor Experience

In the new campaign, the duo sheds their team colors for blue Pepsi jumpsuits, prepping not for kickoff but for crashing tailgate parties—from the Philadelphia Eagles’ Lincoln Financial Field to the Dallas Cowboys’ AT&T Stadium and beyond. As Allen and Jefferson lead the “Pepsi Crashers,” fans nationwide can expect plenty of action as cans, gameday eats, and high energy fill stadium parking lots.

Gustavo Reyna, VP of Marketing at Pepsi, explains, “Tailgating sets the stage for gameday, and Pepsi has never been content with sitting on the sidelines. With ‘Tailgate Crashers,’ we’re unapologetically crashing the party to bring the bold, refreshing flavor every tailgate deserves. Because when your food and team bring the heat, your tailgate deserves an ice-cold drink that can keep up.”

Superstars Power the Pepsi Crashers Campaign

The official “Tailgate Crashers” spot on YouTube opens in the locker room as Allen and Jefferson swap their regular jerseys for the iconic blue suits. Instead of rallying for X’s and O’s, they hype up for a day dedicated to making sure every parking lot party includes a refreshing can of Pepsi. Their sandwiches, wings, and burgers come alive when enjoyed with Pepsi—proving that bold flavor is made for big moments and fan celebrations.

The campaign will run on national broadcast, digital, and social media all season, with more tailgate takeovers, surprise food talent, and special moments yet to come. Fans are invited to follow the action @Pepsi on Instagram, Facebook, X, and YouTube.

Food and Football Make Pepsi the Perfect Pairing

Every bite deserves the bold pairing of Pepsi, and the “Tailgating Deserves Pepsi: Pepsi Tailgate Crashers” push extends the brand’s ongoing Food Deserves Pepsi promise. From burgers and ribs to tacos and pizza, Pepsi’s crisp fizz and sweet, balanced flavor cuts through rich foods, enhancing every meal and making every tailgate celebration legendary.

Pepsi’s message is clear—leaving Pepsi out of gameday is leaving taste on the bench. This year’s campaign builds on disruptive moments from “Share a Pepsi,” “BBQ Crashers,” and “Undercover Cups,” ensuring that wherever food and football meet, Pepsi is first string.

Fans Experience the Full Flavor of Football Season

From pregame excitement to postgame celebration, Pepsi tailgate takeovers show how superstar style, delicious eats, and refreshing drinks make for the most memorable Sundays—on and off the field. Tailgating will never be the same, and until every cooler is filled with Pepsi, the party isn’t complete.