Pickleball Meets Runway Style at PickleRage North Charleston

PickleRage and Pickletini team up to bring fashion led energy to the indoor pickleball experience.

A New Kind of Pickleball Experience

PickleRage, a premier indoor pickleball club franchise, is launching a strategic partnership with Pickletini, a lifestyle and apparel brand created for modern pickleball players.

The collaboration debuts at PickleRage’s new North Charleston, SC club opening December 11. This will be the first location to feature Pickletini’s apparel collection inside the on-site Pro Shop.

This move supports PickleRage’s vision of an all-in-one pickleball destination where members can play, shop and connect in a single community-centered space.

By pairing high-performance courts with a curated style offering, the brand continues to evolve beyond “just courts” into a full lifestyle hub.

Why Pickletini Fits the PickleRage Vision

“We’re excited to welcome Pickletini into our Pro Shop,” stated David Smith, COO at PickleRage. “Our goal has always been to provide members with more than just courts. Partnering with Pickletini allows us to bring players premium, pickleball-specific apparel that’s stylish, functional, and aligned with the vibrant energy of our community. This partnership is another way we’re building spaces where players can live the game, not just play it.”

Pickletini is known for bold, fashion-forward design that blends performance with personality. Created for players who bring confidence and style to every serve, the brand leans into vibrant colors and prints.

Additionally, runway-inspired silhouettes, flattering fits, and premium fabrics transition seamlessly from court to cocktails.

Fashion Meets Function on the Court

More than a logo on a T-shirt, Pickletini’s designs reflect the sport’s emerging culture and social energy. Pieces are built to move, breathe and perform during competitive play.

Yet, they are equally at home at social events, post-match hangs or casual days out. In other words, Pickletini embodies an “athleti-chic” aesthetic that blurs the line between performance wear and lifestyle fashion.

“Partnering with PickleRage is an exciting opportunity to connect with players where they’re most passionate: on the court,” added Linda Vilaikeo, Co-Founder, President and CMO of Pickletini. “Pickletini blends fashion, function and a fearless sense of fun, and we’re thrilled to bring that energy to PickleRage clubs. Together, we’re turning every match into a moment celebrating confidence, community and effortless courtside style.”

A Growing Force in Pickleball Fashion

Pickletini’s profile in the pickleball world is rising fast. Recent milestones include an exclusive Spring/Summer 2025 collaboration with American Eagle and serving as a Diamond Sponsor of the USA Pickleball National Championships in San Diego.

With more collaborations and a major online retail expansion ahead, the brand is taking its “court-to-cocktail” look to a wider audience while keeping pickleball at the center of its identity.

As one of Pickletini’s growing roster of retail partners, PickleRage joins a curated group of collaborations. These efforts make pickleball fashion more expressive, elevated and inclusive for every type of player from first-timers to league regulars.

What’s Next for the Partnership

The North Charleston launch is just the first phase. Both brands expect the partnership to expand into additional PickleRage locations across the country as the franchise continues its rapid national growth. Future plans on the table include:

Co-branded capsule collections
Special in-club events and launch parties
Exclusive merchandise and limited-edition drops for members

Sport Style and Social Connection Under One Roof

As PickleRage adds new clubs nationwide, partnerships like this reinforce its emphasis on community, quality and fun.

The goal is clear: create engaging indoor spaces where players can compete, socialize and express their personal style making pickleball not just a sport they play, but a lifestyle they live.

For more on clubs, memberships and locations, visit PickleRage at https://picklerage.com/.