Puma Golf Debuts $110 Helsinki G in 5 Styles for 2025

Puma Golf is once again pushing the boundaries of golf fashion and performance, unveiling the reimagined Helsinki G sneaker—a shoe that blends the brand’s storied heritage with the demands of today’s modern golfer. This latest release is not only a nod to Puma’s legacy but also a bold statement about the future of golf footwear, where style, culture, and technical innovation converge.

“This launch represents a major step in fusing sneaker culture and fashion-forward expression with technical performance crafted for today’s modern golfer.”

Golf Footwear Meets Sneaker Culture

The Helsinki G sneaker is more than just a shoe—it’s a reflection of golf’s evolving identity. As the sport becomes more inclusive and expressive, Puma is at the forefront, creating products that resonate with a new generation of golfers who value both performance and personal style.

Shawn Koutahi, Director of Footwear at Puma Golf, said:

“Golf is evolving — it’s becoming more expressive, more open and more connected to broader culture than ever before. We know there’s a huge appetite for timeless designs from legacy brands that cross into new spaces. We’ve seen the momentum and wanted to ensure Puma was at the forefront of this movement by introducing a silhouette that moves seamlessly into golf, backed by purposeful innovation.”

This philosophy is apparent in every aspect of the Helsinki G, from its design cues to its technical features, making it a standout choice for golfers who want to showcase their individuality on and off the course.

Design: A Tribute to Heritage and Innovation

Puma’s Helsinki G draws inspiration from the original Helsinki sneaker, a classic in the brand’s lineup. The new model honors this legacy while introducing modern upgrades to meet the needs of today’s athlete.

Colorways for Every Golfer

The Helsinki G sneaker is available in five distinct colorways, each offering a unique look:

• White/Black

• Ash Gray/Ruby Shimmer/Frosted Ivory

• Frosted Ivory/Green Terrain/Light Straw

• Black/White/Gum

• Regal Blue/Deep Navy/Gum

These options ensure that every golfer can find a style that matches their personality, whether they prefer understated elegance or a bold pop of color.

Technical Features: Built for Performance

While the Helsinki G pays homage to sneaker culture, it’s engineered first and foremost for the golf course. The shoe boasts several technical upgrades designed to enhance comfort, durability, and performance:

• TPU-Covered Mesh Upper with Suede Overlays: This combination provides waterproof protection, ensuring your feet stay dry in various conditions.

• Performance Rubber Outsole: Inspired by the original Helsinki, the outsole is adapted with specialized traction elements for superior grip on the course, while also allowing for smooth transitions off the green.

• EVA Midsole: Offers enhanced cushioning and comfort, making the shoe suitable for long days on the course and everyday wear.

These features make the Helsinki G a versatile option, seamlessly blending athletic functionality with street-ready style.

A Statement on the Future of Golf

Puma’s latest release is about more than just footwear—it’s about redefining what it means to be a golfer in 2025. The Helsinki G embodies a cultural shift, where the lines between sport, fashion, and lifestyle are increasingly blurred.

Shawn Koutahi, Director of Footwear at Puma Golf, said:

“We know there’s a huge appetite for timeless designs from legacy brands that cross into new spaces. We’ve seen the momentum and wanted to ensure Puma was at the forefront of this movement by introducing a silhouette that moves seamlessly into golf, backed by purposeful innovation.”

This approach signals a new chapter for golf, one where tradition and innovation coexist, and where every player can express their unique identity.

Availability and Pricing

Golfers eager to step into the future can find the Helsinki G available now for $110 at Puma Golf and select retailers. With its blend of classic design, modern technology, and cultural relevance, the Helsinki G sneaker is poised to become a staple for those who see golf as more than just a game—it’s a way to express who they are.

Puma Golf’s Helsinki G sneaker is not just a shoe; it’s a movement. By merging the best of sneaker culture with the technical demands of golf, Puma is setting a new standard for what golf footwear can be—timeless, innovative, and unapologetically expressive.