Revlon Champion Fragrance Partnership Launching in 2027

Revlon Consumer Products has officially unveiled a major global fragrance licensing agreement with Authentic Brands Group’s iconic Champion brand. This agreement sets the foundation for Champion’s first-ever signature fragrance collection, debuting worldwide in 2027. This Revlon Champion fragrance partnership strategic milestone not only expands Revlon’s global fragrance footprint but also accelerates both companies’ momentum. They aim to reinvent their portfolios for the next generation of culturally connected consumers.

Champion’s Spirit Now Reinvented Through Fragrance

The upcoming scent collection aims to capture the boldness, confidence, and originality that define Champion’s longstanding heritage. Designed for both men and women, the fragrances will merge athletic DNA with modern cultural relevance, creating a sensory identity rooted in the brand’s unmistakable energy through this Revlon Champion fragrance partnership.

Revlon CEO Michelle Peluso emphasized the importance of this collaboration, “Champion’s strong heritage and cultural relevance make it a powerful partner for Revlon. As we focus on appealing to the next generation, we’re thrilled to bring Champion’s energy into the world of fragrance, another step forward in Revlon’s resurgence.”

Additionally, Jarrod Weber, Global President of Sports & Lifestyle at Authentic Brands Group, highlighted the timing and synergy of the Revlon Champion fragrance partnership, “This partnership with Revlon is a natural extension of Champion’s evolution. As we expand our footprint in fashion and lifestyle, fragrance is the next frontier. And Revlon, trusted, proven, and deeply experienced, is perfectly positioned to help us craft a sensory experience that resonates globally.”

Strategic Timing, Cultural Relevance, and Market Momentum

Moreover, the announcement arrives at a transformative moment for both brands. Champion is experiencing a renewed surge in popularity, driven by nostalgia, collaborations, and an elevated retail presence. Meanwhile, Revlon is leaning heavily into fragrance innovation as a core growth engine. Consequently, the Revlon Champion fragrance partnership marks a pivotal point for both brands. They adapt to modern consumer demands.

Consequently:

Champion is expanding beyond apparel, tapping into lifestyle categories that enhance brand longevity.
Revlon is modernizing its fragrance portfolio, building on recent successes like the Juicy Couture Just Moi launch.
Both brands are aligning with cultural shifts that favor authenticity, lifestyle expression, and category crossover.

Additionally, this partnership highlights a broader trend. Sportswear brands are increasingly entering lifestyle beauty, leveraging their heritage to attract consumers. They are seeking products that blend performance, identity, and style.

Looking Ahead: A Culturally Relevant, Lifestyle-Driven Scent Portfolio

The new Champion fragrance collection is set to launch globally in 2027, with additional product details and campaign reveals forthcoming. The scents will reflect a blend of performance-inspired freshness, street-influenced cool, and timeless originality, designed specifically to appeal to the emerging generation of scent-savvy consumers.

Furthermore, the partnership underscores Revlon’s broader strategy to diversify and modernize its offerings. By bringing Champion into the fold through the Revlon Champion fragrance partnership, the company expands its reach across culturally connected, lifestyle-driven segments. This ensures relevance in an increasingly competitive global fragrance marketplace.