The New Saint Laurent Hong Kong Flagship Fuses Heritage Art and Modern Design

Saint Laurent has officially opened a new flagship store at Landmark in Hong Kong’s Central district. This marks another significant milestone in the French luxury house’s retail expansion across Asia.

The two-storey boutique, envisioned by creative director Anthony Vaccarello, reflects the brand’s signature aesthetic through a blend of raw materials and refined craftsmanship. The striking facade features corduroy travertine and invisible blue marble, while interior spaces include a VIP room wrapped in warm onyx panels designed for an intimate shopping experience.

A Space Rooted in Heritage

The flagship spans across Shop 218-221 on the second floor of Landmark Atrium at 15 Queen’s Road, Central. Inside, each salon flows seamlessly into the next. The space is anchored by furniture and artwork. These honor the Maison’s cultural roots.

Pieces by renowned designers Jacques Adnet, Josef Hoffmann, and Ole Wanscher are set across the space, nodding to Monsieur Saint Laurent’s well documented passion for collecting. The boutique carries both men’s and women’s collections, along with curated home objects and accessories positioned at the entrance to greet visitors.

Snow Edition Debut

The Hong Kong flagship also serves as the launch pad for the brand’s first Snow Edition collection by Saint Laurent Rive Droite. The capsule blends ready-to-wear, footwear, and high-performance ski gear. It effectively merges technical expertise with the house’s unmistakable aesthetic.

This marks Saint Laurent’s entry into the performance outerwear space. This category has seen growing interest from luxury brands. These brands are looking to capture affluent consumers who seek function alongside fashion.

Hong Kong’s Position in Luxury Retail

The opening comes amid a broader push by Kering-owned brands to strengthen their presence in Asia. The French luxury group owns Saint Laurent, Gucci, and Balenciaga. It is navigating a period of transformation under CEO Luca de Meo. Kering closed the third quarter with a turnover of €3.415 billion, down 5% on a like-for-like basis. Nevertheless, the decline marked an improvement over the previous quarter when sales fell by 15%.

Hong Kong’s Landmark continues to attract top-tier luxury brands. Schiaparelli is set to open its first Asian flagship at the same location this month, says Alexander Li, Head of Retail at Hongkong Land: “It will be Schiaparelli’s first boutique in Asia and they chose Hongkong Land’s Landmark as the first place to put down a flag and say ‘we’re open’. That says a lot that this is the first place they want customers to see their products in a store.”

The concentration of heritage brands at Landmark signals confidence in Hong Kong’s role as a gateway to Greater China, even as the broader luxury market faces headwinds. Asia’s fragrance market alone is projected to reach US$12.75 billion in 2025, outpacing the United States at US$9 billion.