Saudi Arabia’s AI Sports Analytics Market Gains Momentum

Saudi Arabia’s AI sports performance analytics market is emerging as a key enabler of the Kingdom’s broader sports ambitions, with the sector now valued at approximately USD 150 million following five years of steady growth.

Driven by heavy investment in sports infrastructure, rapid digital transformation, and a shift toward data-led decision-making, the market is gaining traction across major hubs including Riyadh, Jeddah, and Dammam. Momentum accelerated in 2023 after new regulations were introduced to encourage the use of AI in performance analysis and injury prevention, supported by financial incentives.

Government funding remains central to growth. Around SAR 1.5 billion (USD 400 million) has been allocated to sports technology upgrades, while spending on analytics tools by clubs and federations is expected to reach SAR 800 million (USD 213 million). These investments align with Vision 2030, which includes SAR 500 million (USD 133 million) earmarked for sports analytics research and local innovation.

Adoption challenges remain. Only about 30 percent of Saudi sports organizations currently report familiarity with AI applications, and upfront deployment costs of roughly SAR 2 million (USD 533,000) pose barriers for smaller clubs and academies.

Looking ahead, growth opportunities are strongest in e-sports, where the market could reach SAR 1 billion (USD 267 million), and in education initiatives designed to build local analytics expertise. If awareness and cost hurdles are addressed, Saudi Arabia is positioned to become a leading test market for next-generation sports performance analytics.