Ancient Hieroglyphs Meet Modern Speed In The New Adidas F50 Salah Signature Boot At AFCON 2025

Adidas has introduced the new F50 Salah as the latest chapter in its speed-focused boot franchise, created with and for Mohamed Salah to match his explosiveness on the pitch and celebrate his Egyptian heritage. The launch positions the boot as a headline product for major 2025 football moments, including Salah’s run with Egypt at AFCON, and as a key storytelling piece in the adidas football portfolio.

Story behind F50 Salah

The F50 Salah is framed as a signature expression of Salah’s journey from Nagrig, Egypt, to global superstardom, merging personal history with performance design. The boot’s graphics and naming lean into the “Egyptian King” identity that fans and media have associated with Salah during his time at Liverpool and in European football.

How adidas frames the launch

Adidas describes the F50 Salah as a boot “created to immortalize one of football’s modern greats,” tying the product directly to Salah’s legacy on the global stage. The brand links the design to “the enduring history of ancient Egypt,” with hieroglyph‑inspired details meant to reflect Salah’s explosive speed and “attacking chaos.”

External coverage notes that this is marketed as Salah’s first-ever signature colorway on the reborn F50 silo, underlining its status within the broader F50 relaunch narrative. Style and design outlets highlight how the boot sits at the top of Adidas’ football range as a bespoke Elite FG model framed for elite‑level play and big‑tournament visibility.

In the campaign, adidas uses cinematic visuals of desert landscapes, ancient stonework, and city lights to mirror Salah’s path from local pitches to the world stage. This narrative approach aligns the F50 Salah with the wider reboot of the F50 line, which has been brought back as adidas’ primary lightweight speed silo after several years dominated by the X franchise.

Key design and tech features

The upper uses a Fibertouch synthetic material designed to wrap the foot closely, keeping the profile sleek and lightweight for straight-line speed and quick cuts.
A Sprintweb 3D texture is engineered onto the contact zones to provide extra bite on the ball when dribbling, passing, or finishing at high tempo.
Underfoot, the Sprintframe 360 soleplate combines a responsive, low-profile chassis with a mix of semi-conical and bladed studs to support rapid acceleration and sudden changes of direction.
Weight comes in at around 185g, depending on size, keeping the F50 Salah in the ultra-light category favored by wingers and forwards.

These elements mirror the broader 2025 F50 update, which focuses on stability at high speed while keeping the minimalist feel that made earlier F50 generations so popular among elite attackers.

Visual details and color story

The base of the F50 Salah is a crisp white, chosen to make the hieroglyph-inspired graphics and metallic details stand out clearly on pitch and on broadcast. Across the boot, fine-line symbols and patterns reference ancient Egyptian carvings and temple walls, giving the boot a layered look on closer inspection while staying subtle from a distance.

Three stripes and trim accents appear in warm metallic shades like gold and copper, echoing royal iconography and Salah’s “Egyptian King” moniker. Small branding hits, including Salah’s personal logo and F50 callouts, complete the design, keeping the overall aesthetic clean and streamlined rather than overly busy.

Launch timing and availability

The F50 Salah forms part of a wider adidas football drop timed around the 2025 AFCON tournament, with the boot highlighted in global marketing assets across online, broadcast, and in-store channels. Retailers list the model in firm ground (FG) configuration first, targeting natural grass players, with additional takedown and indoor variants under the broader F50 x Salah banner in select markets.

Select specialist football retailers in Europe and the Middle East are featuring the boot in limited display activations, emphasizing its signature status and connection to Salah rather than treating it as a standard inline colorway. This limited positioning supports its appeal to collectors and fans, while still keeping it accessible enough for performance-focused players who want to wear the same silo as Salah.

What this means for adidas and Salah

For adidas, the F50 Salah strengthens the brand’s presence in the speed category at a time when competition is intense among major boot makers, particularly around marquee tournaments. It also deepens the company’s relationship with one of Africa’s and Europe’s most marketable players, building on previous signature boots and apparel capsules tied to Salah.

For Mohamed Salah, the boot is another marker of his status in the global game, placing his story and cultural background at the center of a major product launch. As he heads into 2025 with both club and national team ambitions, the F50 Salah becomes part of how fans see his next chapter, from AFCON nights with Egypt to domestic and European fixtures.