athletic footwear

Adidas Originals Unveils 6 Collaborations at Paris Fashion Week 2025

Adidas Originals made headlines at Paris Fashion Week 2025 by unveiling six groundbreaking collaborations that blend football heritage with cutting-edge fashion.…

HEYDUDE Launches 100 Day Giveaway in 2025 US Campaign

HEYDUDE kicks off a nationwide campaign focused on connection and community with a summer of giveaways and inviting everyone into the world of HEYDUDE Country.…

ASICS Expands India Manufacturing to 40 Percent Amid Import Hurdles

ASICS is scaling up local manufacturing in India from 30 to 40 percent while expanding retail stores to meet rising demand and navigate tightening import regulations.…

Air Rev Launches as Jordan Brand’s Most Advanced Golf Shoe Yet

Air Rev by Jordan Brand delivers game-changing power and innovation to the golf course.…

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Luxury tequila brand Cincoro, co-founded by NBA icons including Michael Jordan, has partnered with AC Milan to launch a 125-bottle limited-edition añejo tequila, commemorating the football club’s 125th anniversary.…

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The global athletic footwear market, valued at $125.98 billion in 2024, is projected to grow at a 3.76%–6.86% CAGR through 2033, driven by rising health consciousness, sports participation, and the fusion of performance and lifestyle trends (IMARC GroupMordor Intelligence).…

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As warmer weather approaches, US consumers are strategically timing their spring and summer footwear purchases around sales events while prioritizing athletic styles, according to new industry data.…