Nike and Sabrina Ionescu Unveil the Sabrina 4 With A New FlyPlate System Dropping July 2026
Nike Basketball and New York Liberty WNBA player Sabrina Ionescu unveiled the Sabrina 4 signature footwear and apparel…
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Basketball
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The WNBA Season 30 Campaign Is the Biggest in League History and It Starts May 8
The WNBA launched its largest marketing campaign to date this week. It is built around the league’s 30th…
A’ja Wilson Let Kids Go First on Her Nike A’Two With an Exclusive Kids Foot Locker Shock Drop
Nike and Kids Foot Locker launched the A’Two, A’ja Wilson’s second signature sneaker, in an exclusive kids only…
Roots x WNBA Marks Canada’s First WNBA Franchise With a New Limited-Edition Capsule
Roots has launched its second limited edition WNBA collection. This time, the range expands to celebrate the Toronto…
ANTA Signs Klay Thompson to a Lifetime Partnership and Opens Its First North American Flagship in Beverly Hills
ANTA has announced a lifetime endorsement agreement with Klay Thompson, the first lifetime deal in ANTA Basketball history,…
e.l.f. Cosmetics Partners with Basketball Star Flau’jae Johnson to Inspire the Next Generation
e.l.f. Cosmetics has announced a year long partnership with Flau’jae Johnson, LSU guard, rapper, and founder of More…
Reebok Launches COMM. ONE to Signal a Full Basketball Identity Reset in 2026
Reebok’s COMM. ONE (Communication One) campaign is positioned as a basketball renaissance and the first full expression of…
The Fear Of God Athletics III Basketball Is The Last Shoe From A 5 Year adidas Collaboration
Fear of God and adidas have released the Fear of God Athletics III Basketball in Wonder Alumina. This…
Fear of God Essentials Taps the Barkley L. Hendricks Estate for an Official NBA Art Capsule
Fear of God Essentials is treating the NBA’s latest capsule like a museum show you can wear. The…
Adidas x Fear of God Athletics Basketball 2’s Unreleased Jerry Lorenzo’s Vision
Fear of God founder Jerry Lorenzo is giving fans a rare look behind the curtain, revealing unreleased samples…
Nike Kobe 3 Low Protro “Pink Quartz” Channels the Energy of Kobe’s Forum Era
Nike Basketball is revisiting one of the most formative chapters of Kobe Bryant’s career with the release of…
Converse and Shai Gilgeous-Alexander Drop the SHAI 001 in Blush
Converse and Shai Gilgeous-Alexander are pushing his first signature line into spring with the SHAI 001 Blush, a…
Top 10 Pink Basketball Sneakers Released Since A’ja Wilson’s A’One Debut
Since the debut of Nike A’One pink has moved decisively into the center of basketball footwear storytelling. What…
From Hardwood to Pit Lane Inside 23XI’s Fire Resistant Air Jordan 9
Michael Jordan’s 23XI Racing just gave sneaker and motorsport fans a crossover moment: a pit crew exclusive, fire…
741 Performance and Zellerfeld Debut a 3D Printed Basketball Shoe at NBA All Star
741 Performance and Zellerfeld are using NBA All Star weekend to present a case for what athlete led,…
Reebok Signs Aneesah Morrow as the New Face of Women’s Basketball
Reebok has officially welcomed Aneesah Morrow to the Reebok Basketball family, positioning the rising WNBA forward as a…
Nike Taps JuJu Watkins as the First Co Creator in the LeBron NXXT Gen Franchise
Nike Basketball introduces the LeBron NXXT Gen by JuJu, the first signature collaboration within LeBron James’ NXXT Gen…
Foot Locker Stages the largest All Star Activation in Los Angeles
Foot Locker is returning to NBA All Star Weekend for the third consecutive year with its largest activation…
Jordan Brand Takes Over LA With a ‘Giant Jumpman’ for All Star Weekend
Jordan Brand is marking its NBA All Star Weekend presence in Los Angeles with a larger than life…
Jordan Brand Heir Series 2 Raises the Bar for Women’s Basketball
Jordan Brand is doubling down on the women’s game with the Heir Series 2, a new basketball silhouette…
Nike’s LeBron 23 Honor The King Is the Latest Nike Release to Spark Debate
The LeBron 23 “Honor The King” is the new Nike basketball shoe inspired by Martin Luther King Jr. Visually, it’s stunning,…
ANTA KAI 3 Debuts in Chinese New Year Colorway
ANTA’s KAI 3 “Chinese New Year” marks the first colorway of Kyrie Irving’s third ANTA signature, using Lunar…
Balenciaga x NBA Capsule Launches as an Exclusive Fall 26 Release
Balenciaga’s Fall 26 story moves fully courtside, as the house aligns with the NBA on a limited edition…
Chinese New Year Energy Powers the Anta Kai 3 Comeback Story
The ANTA Kai 3 is entering the next chapter of Kyrie Irving’s signature line with the debut ANTA…