Skechers Gives OG Anunoby His First Signature Basketball Shoe
Skechers just made its biggest basketball statement yet: OG Anunoby is getting his own signature shoe. Fresh off…
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Basketball
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Pelle Pelle Makes a Bold NBA Finals Fashion Comeback in Tunnel Walks
Pelle Pelle might not step onto the court, but this NBA Finals run has pushed the brand straight…
Jordyn Woods’ Orange Bag Becomes the NBA Finals’ Lucky Fashion Icon
Jordyn Woods did not just show up to the NBA Finals, she arrived with a story piece. Her…
Kelsey Plum Joins adidas Basketball in Major WNBA Brand Move
Kelsey Plum’s move to adidas Basketball is more than a routine brand switch. It shows how seriously adidas…
The WNBA Is Becoming One of Luxury Fashion’s Most Influential Sports Platforms
The WNBA has moved beyond highlight clips and box scores. It now operates as a powerful style engine,…
Supreme and Jordan Brand Drop Spring 2026 Hoops-Inspired Capsule
Supreme’s latest collaboration with Jordan Brand for Spring 2026 is a reminder that, even as trends shift toward…
Steph Curry Turns Sneaker Free Agency Into a Li Ning Decade
Curry exits US brand, joins Chinese giant After ending a 13‑year run with Under Armour in 2023, Steph Curry has signed a 10‑year agreement with Chinese sportswear…
Nike and JuJu Watkins Signal a New Era for Women’s Basketball Sneakers
Nike’s LeBron NXXT Gen by JuJu Watkins ‘Silver Lining’ is more than a player edition this Nike LeBron…
Las Vegas Aces Turn Pink Shoes Into a WNBA Style Statement
On the court, the Las Vegas Aces know how to win. But just as importantly, they know how…
Sephora Canada and Toronto Tempo Redefine Beauty in Women’s Basketball
Creator Isabelle Harrison has been using her “life in TO” reels to show more than coffee runs and city…
Caitlin Clark Serves as Grand Marshal at Indianapolis 500
Indiana Fever guard Caitlin Clark added another major moment to her already packed rookie year, stepping into the…
Converse Unveils SHAI 001 Premium Signature Sneaker for Shai Gilgeous-Alexander
Converse SHAI 001 Premium channels Shai Gilgeous-Alexander’s “Slither” style into a controlled, minimal signature sneaker built for performance…
Foot Locker Launches “Hoops Lives Here” Year-Round Basketball Culture Platform
Foot Locker is strengthening its connection to basketball culture with “Hoops Lives Here,” a new year-round brand platform.…
ANTA Unveils KAI 2 Speed ‘Turquoise’ Inspired by Indigenous Craft
ANTA Basketball brings deeper storytelling to the KAI 2 Speed ‘Turquoise.’ The latest Kyrie Irving signature colorway draws…
adidas Basketball and Broadwick Studio Launch Ant Farm Experience Platform
Broadwick Studio and adidas Basketball have transformed “Ant Farm” into more than a campaign. Instead, the project works…
WNBA 30th Anniversary adidas Superstar Unveiled as Exclusive Player Seeding Kit
adidas Basketball marks the WNBA 30th anniversary adidas Superstar celebration with a special women’s-only seeding kit. The brand…
Coach Partners with New York Liberty to Elevate WNBA Style Culture
Coach is partnering with the New York Liberty, bringing its fashion identity directly into the WNBA spotlight. The…
Skechers Unveils Multiyear WNBA Basketball Partnership for 30th Season
Skechers Basketball has signed a multiyear partnership with the WNBA. The brand becomes an Official Partner as the…
Fear of God Athletics III Basketball “Cinder” Marks Final Adidas Chapter
Fear of God Athletics has confirmed that “The III Basketball in Cinder” is the final chapter of its…
Peace Collective Launches WNBA Spring Summer 2026 Collection
Peace Collective has released its WNBA Spring/Summer 2026 collection, timed to the league’s 30th season and its continued cultural expansion. The drop…
Nigel Sylvester Unveils “The Weight of Progress” Installation For Air Jordan 4
Nigel Sylvester‘s “Brick After Brick” installation, created in partnership with Nike, channels the same disruptive guerrilla marketing energy…
WNBA Star Kelsey Plum Officialy Ends Her Partnership With Under Armour
Kelsey Plum has parted ways with Under Armour after approximately four years with the brand, ending one of…
Lauren Betts Is the Latest WNBA Star to Join Reebok Following Angel Reese’s Signature Shoe Success
Reebok announced on April 16, 2026, that Lauren Betts has joined the Reebok Basketball family, making the Washington…
JCPenney Launches “Inside Lane” Partnering with Five Women’s Basketball Athletes
JCPenney launched Inside Lane on April 13, 2026, a women’s basketball partnership program that pairs five collegiate and…