For men’s footwear in 2025, comfort, versatility, and durable design emerged as the clear winners, both in consumer preference and in sales revenue. According to Particl data from January 1 to October 29, Dearfoams established itself as the dominant force in the market, thanks largely to the remarkable performance of comfort-first slip-ons like the Knox Collapsible Heel Slip-On Sneaker.
Dearfoams’ blockbuster lead, with U.S. e-commerce sales revenue of over $199 million, marks a clear shift in men’s preferences toward everyday, easy-wear footwear. This dominant performance is joined by strong showings from Ariat International, which ranks second and excels with work and western boots, and adidas, which continues to build momentum with athletic and streetwise sneaker lines.
The broader men’s footwear landscape mirrors key trends seen among women: nearly half of men’s segment demand is now tied to athletic and casual hybrid footwear—styles that blend everyday appeal with performance. Brands like adidas, Teva, and Skechers are thriving as athleisure and comfort reshape the market. Meanwhile, brands addressing specialized needs—whether through orthotic comfort, as with OrthoFeet, or rugged, versatile build, as with Blundstone and Cat Footwear—are gaining loyal followings through targeted design.
Industry analysts note that the men’s market, while competitive, increasingly rewards brands that deliver on functional attributes, ergonomic design, and contemporary lifestyle fit. This growth in comfort and performance segments underscores an ongoing shift: men are favoring shoes that provide value through year-round wear, longevity, and flexibility, as well as innovation with advanced materials and everyday wellness benefits. As these leaders set the pace, the U.S. men’s footwear market remains primed for further transformation through consumer-centric innovation and a relentless focus on quality and lasting comfort.
Top 10 Men’s Footwear Brands by Sales Revenue
| Rank | Brand | Sales Revenue (2025 YTD U.S. e-commerce sales) |
|---|---|---|
| 1 | Dearfoams | $199.47M |
| 2 | Ariat International | $15.44M |
| 3 | adidas | $7.84M |
| 4 | Blundstone | $7.00M |
| 5 | OrthoFeet | $6.55M |
| 6 | G/FORE | $3.81M |
| 7 | Cat Footwear | $3.00M |
| 8 | Skechers | $2.89M |
| 9 | Teva | $2.52M |
| 10 | KEEN Footwear | $1.53M |
Disclaimer: Ranking is based on Particl data from January 1, 2025, to October 29, 2025 of accessible e-commerce sales data, it does not include wordwide sales (online and in-store) by the brands, data should be used as a snapshot of revenues.
1. Dearfoams
Dearfoams leads the pack, with runaway success driven by comfort-first models like the Men’s Knox Collapsible Heel Slip-On Sneaker. This reflects a trend where men increasingly value versatility and all-day comfort in casual footwear, demonstrating the shifting appeal away from strictly athletic or work-specific categories.
2. Ariat International
Ariat claims second place, propelled by strong sales in work and western boots for men seeking durability, safety, and style. Waterproof and steel-toe offerings continue to see robust demand, supporting both specialized use and everyday value.
3. adidas
adidas holds a significant share, gaining traction through athletic and streetwise shoes such as the Daily 4.0 Skateboarding Shoes. The brand benefits from continued growth in the men’s athleisure segment, with worldwide momentum in Originals and sportswear lines.
4. Blundstone
Blundstone’s signature Chelsea boots maintain their cult status. Known for timeless style and rugged construction, Blundstone appeals to men who balance professional polish with casual versatility.
5. OrthoFeet
OrthoFeet stands out for comfort-focused, orthotic-friendly shoes. As more men look for wellness-oriented footwear solutions, orthotic brands are thriving—especially in digital channels.
6. G/FORE
G/FORE is notable in the niche golf shoe segment, underscoring the profitability of specialized sport markets and the steady expansion of golf culture among men.
7. Cat Footwear
Cat Footwear maintains strong sales driven by reliable work boots, reflecting the enduring importance of safety and utility for demanding jobs and outdoor pursuits.
8. Skechers
Skechers thrives on its reputation for affordable comfort and lifestyle versatility. Men gravitate toward easygoing styles for both casual and work settings, ensuring market consistency.
9. Teva
Teva is well-positioned in the rugged sandal category. Designed for outdoor enthusiasts, Teva continues to capture demand for minimalist comfort and adventure-ready footwear as lifestyles evolve.
10. KEEN Footwear
KEEN rounds out the top 10, known for durable, water-friendly shoes that cater to men focused on function and sustainability—amplifying its reputation among active outdoor consumers.
Future Outlook
Work and western boots from Ariat International, athletic innovations from adidas, and comfort-driven designs from OrthoFeet, Blundstone, and Cat Footwear show how brands excelling in functional attributes, contemporary style, and wellness are earning high consumer loyalty.
The global segment projected to grow at a 6.1% CAGR through 2031, reaching USD 131.44 billion, brands that prioritize year-round comfort, innovative materials, and adaptive technologies are best positioned for future growth and ongoing leadership in men’s footwear.
Disclaimer: Ranking is based on Particl data from January 1, 2025, to October 29, 2025 of accessible e-commerce sales data, it does not include wordwide sales (online and in-store) by the brands, data should be used as a snapshot of revenues.
Author Profile
Latest entries
BusinessFebruary 5, 2026Why HTML Email Templates are Essential for Attracting Customers in the Fashion Retail Industry
BusinessFebruary 3, 2026On Names Frank Sluis CFO As Martin Hoffmann Steps Down
InnovationsFebruary 3, 2026Jordan Brand Heir Series 2 Raises the Bar for Women’s Basketball
IndustryFebruary 3, 202610 Brands Shaping the Modern Kids’ Footwear Market



