Toyota goes all in on NFL partnership with Brock Purdy Sequoia prize

Fans across the country get more chances to win exclusive prizes including a Toyota Sequoia autographed by a star quarterback all while Toyota invests in flag football and community connections on and off the field.

Toyota’s Biggest NFL Season Yet

Now in its third year as Official Automotive Partner of the NFL, Toyota is raising its commitment to fan excitement and youth development. Through its “All In. All Season.” branding, the campaign will fuel unforgettable experiences for families, football fans, and the next generation of players, from pre-season until the confetti falls at Super Bowl LX.

Exclusive Gameday Giveaways and the Brock Purdy Prize

Toyota’s signature Gameday Giveaways return even bigger in 2025, offering up to 1,500 fans the chance to win each week. Real-time game-day challenges during “Sunday Night Football,” NFL Kickoff, Wild Card playoffs and more will prompt fans to predict plays and results live at Toyota.com/NFL. The stakes are high this year, as one lucky winner will receive Brock Purdy’s favorite Toyota Sequoia Capstone—personally signed by the San Francisco quarterback along with a photo of Purdy at the wheel.

Dedra DeLilli, vice president, marketing communications at Toyota, said: “NFL fans know the season is full of surprises — but they can count on us to bring excitement to them every week while investing in the future of football through supporting the next generation. From gifting a truck signed by Brock Purdy to the glow-in-the-dark showdown at Super Bowl LX to our commitment to NFL Flag, Toyota is showing up for fans all season and for seasons to come.”

Brock Purdy said: “I’ve driven Toyota trucks my whole career, so seeing the brand’s all-in commitment to fans is what I would expect, but handing over my go-to Sequoia keys to a prize winner is pretty wild when you think about it. I’ll make sure to leave my mark for whoever wins it – literally, on the dashboard – and take a photo!”

Growing Flag Football and Lighting Up the Game

Toyota’s belief in football’s power to grow communities is driving support for over 300,000 youth NFL FLAG players nationwide. Their investment ensures local leagues, coaching programs, and opportunities expand—helping football’s next generation thrive.

Youth celebration culminates with the Toyota Glow Up Classic—a black-light flag football showcase during Super Bowl week in the Bay Area. UV-lit gear and fields make for a dazzling spectacle, while afterwards, Toyota will refurbish a youth field for lasting community benefit.

Eli Manning, NFL legend and Toyota spokesperson, said: “At every level, football brings together teammates and communities. Even though it’s America’s number one sport, we still have more work to do to get more people playing this great game. Toyota‘s support of NFL Flag, the NFL Player of the Year program and the creation of the Glow Up Classic are allowing future superstars the chance to shine.”

“All In” Anthem Spot and Team Toyota

This community focus runs through Toyota’s advertising, where Team Toyota athletes—Purdy, Manning, Michael Pittman Jr., Kyle Hamilton, Puka Nacua, Jordan Love, and Christian Gonzalez—star in three high-profile commercials. The anthem spot “All In” captures all the feelings of NFL season and the enduring spirit of fans.

Dedra DeLilli said: “Few things rally people together and strengthen communities quite like football. This season, we’re all in on getting more kids on the field through NFL Flag, giving fans more ways to engage every week, and creating cultural moments that move as fast as the game itself.”

Learn more or enter this season’s prizes at Toyota.com/NFL. With ambitious giveaways, community-building, and star athletes, Toyota’s “All In. All Season.” campaign ensures this is a football year fans and families won’t forget.