UNRL Becomes Platinum Partner for the 2026 Special Olympics USA Games

Performance driven design meets purpose driven impact in Minnesota next summer.

A Minnesota Brand Stepping Onto a National Stage

UNRL, a premium athletic and lifestyle brand based in St. Paul, has signed on as a Platinum Partner of the 2026 Special Olympics USA Games.

The event will take place across Minnesota from June 20–26, 2026.

As a homegrown brand backing one of the nation’s largest inclusive sporting events, UNRL is committing its design talent and resources.

They aim to elevate the experience for everyone behind the scenes of the Games.

Outfitting the Team Behind the Athletes

As part of this partnership, UNRL will produce and donate the official apparel for thousands of officials, medical staff, and volunteers.

These individuals are supporting the Games. Each piece is designed to blend performance, comfort, and style, reflecting the energy and pride that define the USA Games.

The goal is to give those representing the event the same sense of confidence and purpose. This is the same drive that fuels the athletes they serve.

“For more than a decade, we’ve put our proceeds where our passions are, investing in organizations that make a difference in our community,” stated David Merritt, Chief Operating Officer of UNRL in a Press Release.

David Merritt added “One of our core values is to ‘Leave a Legacy.’ We want to be remembered not only for what we make but for how we make the world better. Partnering with the 2026 Special Olympics USA Games allows us to do just that. We celebrate the remarkable determination and the spirit of competition that unites all athletes competing at the top of their game.”

Limited Edition Gear for Fans and Supporters

Beyond technical apparel for staff and volunteers, UNRL has launched a limited-edition 2026 USA Games collection.

It is available at the USA Games store in Mall of America (above the new Pop Mart). The line is rooted in Minnesota style and spirit.

It gives fans, families, and supporters a way to wear their pride while directly supporting the movement behind the Games.

“Having UNRL join us as a partner is a game-changer for the USA Games,” said Christy Sovereign, CEO, 2026 Special Olympics USA Games.

Christy Sovereign added “Their apparel is designed to instill confidence in those who strive to do more a perfect fit for our athletes, coaches, and volunteers. Seeing everyone in UNRL gear will bring the Games to life in a new way. It showcases the pride, unity, and shared purpose that define this event.”

Powering Inclusion at the 2026 USA Games

The 2026 Special Olympics USA Games will bring together thousands of athletes of all abilities.

Additionally, it will include coaches, volunteers, and fans from all 50 states.

As a Platinum Partner, UNRL joins a growing roster of brands committed to inclusion, competition, and community impact. They help create a memorable experience on and off the field of play.

Those interested in getting involved through volunteering, following event news, or supporting the movement can visit 2026specialolympicsusagames.org to sign up for the newsletter and learn more.