WSS’s 40th Anniversary Collabs with Reebok and Puma

WSS Celebrates 40 Years with Two Iconic Collaborations: Reebok Classic Nylon & Puma Suede XL

This year, WSS is celebrating 40 years of style with two major collaborations. Alongside the previously announced Reebok Classic Nylon drop, the neighborhood retailer has teamed up with Puma to reimagine another streetwear legend: the Suede XL. Together, these releases showcase WSS’s unique ability to bridge retro nostalgia and modern streetwear, offering sneakerheads double the reason to celebrate.

 

The 40th anniversary Classic Nylon brings back Reebok’s iconic silhouette with a clean, cool-toned palette. Navy suede overlays add depth to the nylon upper, while contrast side stripes deliver that signature retro flair. Hidden details like the anniversary logo on the tongue make it a collector’s dream, and lightweight EVA cushioning ensures it’s as comfortable as it is stylish—perfect for everyday wear that transitions seamlessly from street to casual office looks.

But the celebration doesn’t stop there. WSS and Puma are dropping an exclusive 40th Anniversary Suede XL that takes the ‘90s skate staple to new heights. This a full-blown reinvention.

The design breakdown:

• Chunky midsole: Adds dramatic proportions while nodding to today’s maximalist trends
• Padded upper: Extra cushioning meets throwback ‘90s skate durability
• Exclusive colorway: Rich black suede with bold red accents—including puffy embroidery and a WSS-inspired Formstrip
• XL attitude: Oversized tongue and thick laces lean into the "more is more" aesthetic

Puma’s design team reengineered a classic shoe that honors its skate roots while dominating Instagram feeds with its exaggerated silhouette.

Why These Drops Matter

Both collaborations speak to WSS’s four-decade journey from swap-meet staple to cultural force. The Reebok Classic Nylon represents timeless refinement, while the Puma Suede XL embodies streetwear’s bold future. Together, they showcase how WSS continues to bridge generations—pairing heritage brands with fresh perspectives.

• Reebok Classic Nylon: Available now with subtle anniversary branding and retro-modern color blocking
• Puma Suede XL: Exclusive black/red colorway drops as part of WSS’s 40th Anniversary Tour
• Design ethos: Both shoes feature hidden nods to WSS’s community roots (logo details on the tongue/Formstrip)

The Bigger Picture: 40 Years of Community

These releases are love letters to the neighborhoods that shaped WSS. From Reebok’s understated elegance to Puma’s in-your-face attitude, both collaborations reflect the diversity of the communities WSS serves. As the anniversary tour continues, expect more drops that blend heritage and hype, proving that four decades in, WSS still knows how to surprise us.

Available now at WSS: Two icons, one legacy and endless ways to style them.