Xfinity 2025 launches Multiview streaming for four live games on one screen

Watching live sports has never been easier or more interactive with Xfinity giving fans a single place to enjoy every moment in stunning detail and speed.

A New Era for Sports Viewers

Comcast’s Xfinity is rewriting the playbook for sports fans who want live events, multiple games on one screen, and ultra-fast internet bundled together—no channel surfing or app switching required. The new campaign, starring “Wedding Crashers” icons Owen Wilson and Vince Vaughn and directed by David Dobkin, puts the spotlight on innovation with a fresh focus on seamless, personalized, and deeply immersive sports streaming.

One Destination for Every Game

With more than 70% of peak internet traffic now driven by sports and entertainment, Xfinity’s service upgrades are designed for modern fan habits. Instead of shuffling between networks, customers get Sports Zone, a curated sports hub pulling together dozens of live TV channels, streaming apps, and on-demand options. Even niche fandoms are covered through bundles like World Soccer Ticket, which offers over 1,500 matches from top leagues for die-hard global soccer fans.

Multiview: Four Games Side by Side

Perhaps the standout innovation is Multiview. Football Sundays, basketball nights, and March tournaments get easier with the ability to watch up to four live games on one screen. “Now you can watch even more of the biggest events in sports on a single screen with Xfinity Multiview…. it’s a high-stakes commitment to delivering a premium, error-free user experience,” notes streaming industry observer ContextQA. Smart navigation lets fans choose which game’s sound to focus on or zoom into one matchup, perfect for side-by-side rivalries or real-time bracket action.

Technology Tailored to Sports

4K resolution is now the baseline for many of Xfinity’s featured matchups, letting fans see every play in vivid detail with Enhanced 4K. Comcast’s ultra-low lag internet delivers a nearly spoiler-free experience—even when multiple users are streaming on dozens of devices. Cloud DVR with up to 300 hours of storage lets users save games or highlights and watch or re-watch anytime, anywhere.

Personalized Experiences and Voice Control

Xfinity’s Entertainment OS and StreamStore deliver a single interface for 450+ streaming services, TV, and content purchasing. Fans access 200,000+ movies and shows, get content suggestions, and use voice remotes to launch Multiview or jump right to live sports feeds.

Star Power Drives Campaign

The campaign’s creative energy comes from the onscreen chemistry of Vince Vaughn and Owen Wilson, whose ads “celebrate big rivalries, non-stop action, and the thrill of watching all of it without the hassle of jumping from channel to channel or platform to platform.” As director David Dobkin said, “Vince and Owen’s chemistry remain magic. And they constantly push each other which I think is always necessary if you want to make something really good and really fresh, I think the Xfinity sports experience and this campaign is exactly that.”

Jon Gieselman, Chief Growth Officer, Connectivity & Platforms, Comcast, said: “Sports are scattered across dozens of networks and streaming services. It’s a headache for fans. Xfinity makes the sports viewing experience simple, seamless, and unforgettable. Nobody else gives fans a single destination for every game, WiFi that streams live sports over a connection with ultra-low lag, and powerful features like Multiview to keep every fan in the action from multiple live games at once. If you call yourself a sports fan, you need Xfinity.”

Why It Matters

This fall, fans of NFL, college football, NBA, MLB, global soccer, and more can follow every score and every rivalry as they happen, united by technology that turns any living room into the best seat in the house. For a full feature overview, visit the Xfinity Sports hub.