Audi and MLS Extend Partnership to Drive Innovation and Soccer Growth

Audi of America and Major League Soccer (MLS) have renewed their long-standing partnership through a new multi-year extension. This marks the next phase in their decade-long collaboration. Moreover, the Audi MLS partnership 2025 opens an exciting new chapter of growth and innovation for both brands.

As the Official Automotive Partner of MLS, Audi will continue to power many of the league’s biggest events, awards, and community programs. This reinforces its ongoing commitment to performance, innovation, and progress on and off the field.

Continuing a Decade of Excellence

As Major League Soccer celebrates its 30th season, the renewed agreement strengthens Audi’s position as Title Sponsor of the Audi MLS Cup Playoffs and Presenting Sponsor of the MLS Golden Boot, MLS Cup MVP, and MLS Cup. This Audi MLS partnership 2025 is set to elevate the league’s profile.

Audi will also remain the Presenting Sponsor of the Team of the Matchday digital series and serve as an Official Partner of the MLS All-Star Game, showcasing its continued dedication to the sport’s most celebrated moments.

“Audi has a longstanding commitment to soccer globally and we’re proud to extend that commitment in the U.S. through our continued partnership with MLS,” said Daniel Weissland, President of Audi of America. “This collaboration allows us to connect with a new generation of fans who are driven, passionate, and diverse, while celebrating performance both on and off the field.”

“The Assist”: Audi’s Creative Celebration of Passion and Power

To highlight the renewed partnership, Audi premiered a 30-second spot titled “The Assist” during the 2025 Audi MLS Cup Playoffs Wild Card Matches on October 22.

The ad stars the RS e-tron GT performance, Audi’s most powerful and fastest-accelerating production car, symbolizing precision, teamwork, and performance. The commercial airs exclusively on Apple TV throughout the MLS Cup presented by Audi on December 6, linking electric innovation to the passion of the game.

“Audi isn’t just a sponsor ,  they’ve been a true partner in building MLS,” said Commissioner Don Garber. “They believe in innovation and impact, values that align perfectly with Major League Soccer’s mission.”

Local Partnerships and Community Impact

Beyond the national spotlight, Audi continues to make a powerful impact at the local level, strengthening ties with MLS clubs across the country. This Audi MLS partnership 2025 not only highlights the brand’s dedication to innovation but also underscores its deep investment in community engagement and fan connection.

Currently, Audi’s partnerships span several key teams, including Inter Miami CF, D.C. United, Orlando City SC, San Jose Earthquakes, Sporting Kansas City, Columbus Crew, and New York Red Bulls, each representing a vital part of the brand’s growing soccer legacy in North America.

In addition, Audi proudly holds the naming rights to Audi Field in Washington, D.C., home to D.C. United and just steps away from the company’s U.S. headquarters. Over the years, the venue has evolved into a vibrant hub for youth training, education, and community development, reflecting Audi’s ongoing mission to build the game from the ground up.

Since 2015, the Audi MLS Youth Program has contributed over $4 million toward housing, education, and development resources for academy players. These investments ensure that young athletes have the opportunity to focus on performance, personal growth, and long-term success, both on and off the pitch.

Looking ahead, the Audi MLS partnership 2025 aims to expand these initiatives even further, reinforcing the brand’s commitment to empowering the next generation of soccer talent.

Innovation Meets Sport: Audi Themes for MLS Fans

Emphasizing its focus on digital innovation, Audi has introduced exclusive MLS-branded Audi Themes for select 2023–2025 models.
These interactive features allow drivers to personalize their MMI screen with league-inspired graphics and wallpapers, blending sport, design, and technology.

By bringing the excitement of the game into every drive, Audi demonstrates how performance and passion can coexist within both sport and mobility.

A Partnership Built on Shared Values

Since its inception in 2015, the Audi × MLS partnership has been rooted in excellence, community, and innovation. Together, the two organizations have championed youth development. They support inclusivity and progress across North American soccer.

“We are proud to continue growing the game together,” said Commissioner Garber. “Audi has helped us reach new heights ,  on the field and beyond.”

Looking Ahead to 2026 and Beyond

As North America prepares to host the FIFA World Cup 2026, both Audi and MLS are positioned for unprecedented growth. With soccer’s popularity at record highs, Audi remains dedicated to fueling the sport’s momentum through creative campaigns, sustainability initiatives, and grassroots programs.

From the precision engineering of the RS e-tron GT to the unifying power of soccer, Audi and MLS share a vision of performance, progress, and purpose, proving that the road to the future is always driven by passion.