Crocs Celebrates Croctober with Record-Breaking Fan Exclusive Launches
Crocs brings Croctober back in 2025 with limited-edition drops with bold fan-designed styles and a global month-long celebration…
Editorial desk
FM Team
893 published stories · Page 21
adidas and GLO Launch Pro Work Line Redefining Safety Footwear for 2026
adidas and GLO partner to launch adidas pro work a line of high-performance safety shoes that fuse protection…
MySize Acquires ShoeSize.Me to Create Unified AI Sizing Platform
MySize a leading AI-driven measurement and fashion technology solutions provider, has announced the acquisition of ShoeSize, a prominent…
PUMA Launches Hot Pursuit Pack Blending Innovation and Speed for Modern Footballers
PUMA fires up the pitch with the Hot Pursuit pack blending state-of-the-art innovation bold new colorways and pro-driven…
Life Time and Aion Partner in 2025 to Equip 185+ Clubs with Patented Weighted Vests
Life Time and Aion join forces to bring next-level weighted vest training and exclusive fitness experiences to clubs…
PUMA Launches “Who Gives a Shirt” Podcast Exploring Football Culture and Sustainability
PUMA dives into the powerful stories culture and sustainability behind football shirts with its new podcast Who Gives…
Fashion Meets Function: The Role of Footwear in a Busy Student’s Life
Campus life moves fast. Classes stack up, labs run long, and social plans pop up with zero warning.…
Hisense and Real Madrid Strengthen 2025 Partnership with Fan Experiences and Smart Tech Launches
Hisense and Real Madrid are elevating the 2025/26 football season in the Middle East and Africa with exclusive…
Barnett Twins Launch Staxx to Empower Gen Z Athletes with AI Financial Tools
Staxx gives young athletes and under-30 earners a smart new way to take control of their finances and…
Conquer Padel Launches First U.S. Franchise Model for Padel
Conquer Padel is breaking new ground by establishing itself as the first US operator to deploy a franchise…
Spectatr.ai report Shows 50 Percent Surge in Fan Engagement with AI Sports Highlights
Spectatr.ai and Triple B Media are bringing real-time and AI-powered sports highlights and fan engagement to a global…
BRUCE BOLT Tatis Jr. Signature Glove Debuts with Exclusive BOLT Nation Access
BRUCE BOLT has teamed up with San Diego Padres star Fernando Tatis Jr. to launch a co-designed batting…
ODK Media Expands With Six New Live Channels on Sling Freestream Amid Surging Asian Content Demand
ODK Media is making Asian entertainment and K-sports more accessible than ever by launching six new live channels…
ororo Taps NHL Star Charlie McAvoy as New Global Ambassador
ororo, the most trusted heated apparel brand delivering premium, durable, and cost-effective gear for cold conditions, has announced…
New Balance Opens $65 Million Central Maine Factory Expansion
New Balance celebrated the grand opening of New Balance Central Maine, its recently expanded athletic footwear factory located in Skowhegan,…
Connecticut Sun and TD Bank Empower 40 Girls with Financial Literacy and Confidence Program
Connecticut Sun and TD Bank just hosted a “Bank on Her” event to empower young girls with money…
Sportiqe Launches Sinatra Collection Inspired by Yankee Stadium Tradition
Sportiqe’s Center Field Collection honors the unmistakable sound of victory at Yankee Stadium with Frank Sinatra-inspired apparel that…
Legends Global Merger Creates World’s Largest Live Events Company
A new era begins in live events and venue management as two industry giants unite to shape experiences…
Soccer vs Football Cleats 2025 Key Differences for Performance and Safety
Whether you’re shopping for new gear, entering a school sports season, or just curious about the design behind iconic athletic shoes,…
Jack Victor Fall Campaign Teams Up With MLB’s Austin Wells to Redefine Modern Menswear
Jack Victor and Austin Wells are redefining modern men’s style by blending classic tailoring with New York’s athletic…
Nutrafol Becomes MLB’s Official Hair Growth Partner in Groundbreaking Multi-Year Deal
Nutrafol, the leading dermatologist-recommended hair growth supplement brand, has entered into its first-ever, multi-year sports partnership with Major League…
Birkenstock Reports €2.09 Billion Sales With 15.9 Percent Growth
Birkenstock is reaching new heights in both sales and manufacturing scale as it leverages soaring demand and invests…
Land O’Lakes and Clove Launch Butter Yellow Sneaker With 3744 Pounds of Donations
This cross-category partnership delivers comfort and color and a community impact with a limited release and meaningful donations…
ALLSWIFIT Expands Line With New StediBase and MoveSlide Sneakers
ALLSWIFIT, NORTIV 8’s performance-driven line trusted by over 3 million movers, including 10,000+ fitness pros and stylists, and…