Google Expands Its AI Powered Virtual Try-On For Shoes
Google is taking virtual shopping to the next level. The tech giant has officially announced that its AI-powered…
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Alyssa J. Mann
1,362 published stories · Page 36
75% of Consumers Say Shoe Prices Are Rising, FDRA Survey Shows, Tarrifs To Blame
As the holidays approach and consumer wallets tighten, a new survey commissioned by the Footwear Distributors & Retailers…
ON Faces Class Action Over “Squeaky” Sneakers
In an unexpected turn for one of performance footwear’s fastest-growing names, ON, the Swiss brand known for its…
Academy Sports Q2 Sales Hit $1.6 Billion as Comps Turn Positive After 3 Years
Academy Sports and Outdoors reported its Q2 2025 financial results on September 2, marking a pivotal quarter where the…
New York Jets and Fathead Launch 2025 Partnership Expanding Girls Flag Football With New 14U Travel Team
The New York Jets expand their girls’ flag football program with a new 14U travel team and a…
Columbia Sportswear Revives Iconic 1993 Bugaboot 1 with Only 1,993 Pairs for 2025 Drop
Columbia Sportswear is reviving a legend with the very limited reintroduction of the Bugaboot 1, an iconic 1993…
Fieldwork Becomes Official Non-Alcoholic Craft Beer of San Jose Sharks for 2025 Season
Fieldwork becomes the Official Non-Alcoholic Craft Beer of the San Jose Sharks, bringing award-winning brews and responsible enjoyment…
Volcan de mi Tierra Named Official Tequila of Formula 1 in 10-Year Global Partnership
Volcan de mi Tierra becomes the Official Tequila of Formula 1 through an LVMH partnership blending Mexican craftsmanship…
WSS Launches We Know What It Takes Campaign Honoring Everyday Community Heroes
WSS honors everyday resilience and community pride with its We Know What It Takes campaign lifting up the…
Hyundai and Lil Jon Drive Cultural Connection with Palisade Hybrid I See You Campaign
Hyundai and Culture Brands tell a vibrant story of family and style and community with the I See…
Ororo Becomes Official Heated Apparel Partner of Boston Bruins and TD Garden
Ororo, the industry leader in heated gear, has announced a multi-year partnership with the Boston Bruins and TD Garden, becoming the…
MIKE AND IKE names NBA star Josh Hart first Chief Candy Officer bringing flavor and fun to fans
MIKE AND IKE makes a sweet slam dunk by naming New York basketball star Josh Hart as its…
The Ultimate Roundup of Performance Accessories
The right accessories can change how your shoes feel—and how your body moves. This roundup cuts through the…
Hennessy V.S.O.P x LeBron James—A Sequel With Real Staying Power
Hennessy doesn’t do sequels unless there’s a story worth continuing. With the second LeBron James V.S.O.P limited edition,…
Angel Reese Makes History With Victoria’s Secret Debut
The runway just got a little more competitive. WNBA breakout star Angel Reese is officially stepping into the…
On and POST ARCHIVE FACTION unveil Current Form 3.0 redefining speed and design for 2025
On and POST ARCHIVE FACTION debut Current Form with the Cloudmonster Hyper PAF blending tech innovation and avant-garde style for runners ready to embrace Embracing…
Front of Shirt Sponsorship Out: Could Footwear Be the Next Branding Battleground?
The Premier League has long been a global powerhouse, attracting billions in sponsorship revenue each season. For many…
LOEWE × On’s Cloudsolo Sneaker Signals a New Frontier
In the evolving intersection of fashion and performance, few collaborations feel as intentional as this one. LOEWE —…
L.L.Bean Expands Northern Attitude Collection with Noah Kahan and $100K Mental Health Commitment
The Northern Attitude collection offers an intimate window into singer-songwriter Noah Kahan’s life beyond the spotlight as he…
Nike Basketball Announces Class of 2025 NIL Athletes Leading the Future of the Game
Nike Basketball welcomes an elite new class of NIL athletes for 2025 with Aaliyah Chavez and Brandon McCoy…
Atlanta Hawks Partner With Paze as Official Jersey Patch and Digital Wallet
The Atlanta Hawks and Early Warning Services have launched a multi-year partnership naming Paze, the digital online checkout solution, as the Official Jersey…
Jordan Brand Opens First U.S. World of Flight Store in Philadelphia
Jordan Brand brings its pinnacle World of Flight retail experience to Philadelphia with premium product storytelling community events…
Reebok and PlayStation Launch 30th Anniversary Sneaker Collection
Today, Reebok and Sony Interactive Entertainment are celebrating the 30th anniversary of the original PlayStation console through the launch of the Reebok x PlayStation…
Shura Links Opens Saudi Arabia’s First Island Golf Course Driving Sustainable Tourism
Shura Links has officially opened as Saudi Arabia’s first island golf course, blending world-class design with coastal luxury…