Boston College becomes First-ever “Major” New Balance Football School in Team Deal

Boston College Athletics has announced a major expansion of its partnership with New Balance, bringing the Eagles’ football program under the comprehensive apparel deal. Beginning with the 2025 season, all Boston College Football apparel and footwear will be produced by New Balance, marking the brand’s first-ever sponsorship of a major NCAA football program according to a release on BCEagles.com.

A Strengthened Alliance Rooted in Boston

This extension builds on a relationship that began in 2021, when Boston College and New Balance signed the largest financial footwear and apparel agreement in the school’s history. With the addition of football, New Balance will now provide footwear, apparel, and accessories for all 31 varsity sports at Boston College.

“Boston College is thrilled to expand its relationship with New Balance. Since 2021, BC has been proud to align with New Balance, a Boston-based company that is a premium, world-class athletic brand,” said William V. Campbell Director of Athletics Blake James.

William V. Campbell Director of Athletics Blake James also said “Serving as their flagship school in the collegiate athletics space, New Balance has shown its commitment to Boston College by providing significant resources and the highest quality product lines to all of our teams and student-athletes. Our local connection to New Balance’s global brand helps strengthen the foundation of this relationship.”

A First for New Balance and NCAA Football

The partnership’s expansion is especially notable as Boston College becomes the first major NCAA football program to be sponsored by New Balance. The Eagles will be the only Power Conference football program with a New Balance deal, and the 2025 season will introduce the brand’s first American football cleats.

"Our players and staff are excited to represent two iconic brands - Boston College and New Balance,” said Head Coach Bill O’Brien.

 Head Coach Bill O’Brien also said. "Being the only power conference college football program to align with a cutting-edge organization like New Balance is a great opportunity that distinguishes us."

Innovation, Community, and a Shared Vision

Throughout their partnership, New Balance has focused on innovation and investment in Boston College Athletics, supporting excellence and purpose. From advances at the New Balance Sports Research Lab to the creation of better-fitting, high-performance gear, the collaboration between these two Boston institutions continues to elevate their shared community and set new standards.

“As a Boston College alum, I am proud to see two iconic Boston institutions coming together to improve the game,”  said New Balance Vice President of Sport Ray Hilvert.

New Balance Vice President of Sport Ray Hilvert also said. “The addition of the Eagles Football program to our existing sponsorship is a clear indication of the strong collaboration and spirit of excellence that defines the Eagles, New Balance and the City of Boston. Together, we are building a unique community that will inspire future generations of players, fans and leaders.”

Setting a New Standard in College Athletics

According to the release, as Boston College and New Balance take this next step, their partnership is not just about apparel—it’s about legacy, craft, and competition at the highest level. The expansion into football is poised to set a new benchmark for excellence, both on and off the field, and further cements the relationship between two of Boston’s most iconic brands.