Brooks Running Closes 2025 with Record Breaking Growth

Brooks Running is closing fiscal 2025 with what it calls “record breaking” global revenue growth, led by double digit gains across all major regions and renewed momentum in its core performance franchises. The update places the brand firmly in the performance running category, at a time when participation and health driven training habits continue to support technical footwear demand.

Record growth across regions

Brooks reported a 16 percent year over year increase in global revenue for fiscal 2025, extending a nearly 25 year growth run with a 14 percent compound annual growth rate over that period. The company describes the latest results as “record breaking” for the brand.

Regionally, revenue grew 14 percent in North America, 22 percent in Europe, the Middle East, and Africa, and 66 percent in Asia Pacific and Latin America. The APLA performance was supported by a 245 percent increase in sales in China, where Brooks was ranked the leading international brand among sub three hour finishers at the Shanghai Marathon.

Clubs and community scale

Brooks is also leaning into community and training ecosystems to support that growth. In North America, Brooks Run Club membership passed 2 million members in 2025, doubling year over year.

Globally, the brand’s running clubs became the largest on Strava, with membership more than tripling during the year. That scale reinforces Brooks’ positioning around everyday runners, club structures, and organised training rather than purely lifestyle storytelling.

Franchise demand and new launches

Product demand in 2025 was broad based, with ten footwear styles achieving at least 20 percent year over year revenue growth. The Glycerin franchise led the performance, helped by the introduction of DNA Tuned midsole foam, lifting revenue by 33 percent and unit sales by 27 percent, including a 46 percent revenue increase in the fourth quarter.

Stability line Adrenaline GTS marked its 25th anniversary with double digit full price growth and remained one of the brand’s top performing styles. Brooks also advanced its performance offering with the launch of the Glycerin Flex, which features an articulated midsole described by the brand as an industry first.

Market position and what’s next

Brooks’ runner first positioning translated into channel leadership, with the brand ranked No. 1 in the US specialty retail channel for performance running footwear in the fourth quarter of 2025. In EMEA, it outpaced the broader market, including gains of 22 percent in France and 28 percent in Germany, and secured the No. 1 spot in Germany for adult performance running footwear priced 90 euros and above. 

“Running continues to gain extraordinary momentum around the world as more people choose movement as part of their approach to health and wellness,” said Dan Sheridan, Brooks CEO. “Our opportunity ahead is incredibly exciting and I have great confidence in the entire Brooks global team. Following a record 2025, we enter 2026 energized by the innovations and programs we’ll deliver to runners and retailers worldwide.”