BUFF® and VEJA Launch Eco-Inspired Fitz Roy Collection
SANTA ROSA, California (May 7, 2025) – BUFF®, certified B Corporation and world leader in headwear and neckwear for outdoor enthusiasts, announces a partnership with iconic French footwear brand, VEJA.
SANTA ROSA, California (May 7, 2025) - BUFF®, certified B Corporation and world leader in headwear and neckwear for outdoor enthusiasts, announces a partnership with iconic French footwear brand, VEJA. The BUFF® x VEJA capsule collection celebrates the spirit of adventure and sustainability. Bringing together VEJA’s innovative footwear design and BUFF®’s vibrant outdoor-inspired accessories, this collaboration is one-of-a-kind.
The collection revisits the essence of the Brazilian outdoors, reimagining VEJA’s iconic Fitz Roy hiking shoe. The BUFF® x VEJA Fitz Roy combines VEJA’s classic designs, with colors from BUFF®’s SS25 collection - blending technical performance with bold style.
Technical Details of the Fitz Roy Hiking Shoe:
- Climbing-Inspired Laces: Rugged yet stylish, the laces reflect the climbing heritage of the Brazilian outdoors.
- Custom Mesh Tongue: Showcasing the BUFF® logo for a distinctive touch.
- Trail-Ready Sole: Multidirectional crampons and a Rock-Plate ensure stability and protection on challenging terrains.
- Trek-Shell Upper: Made from 100% recycled polyester, this water-resistant fabric is treated with a PFC-free durable water repellent for eco-conscious performance.
- Midsole: 52% sugarcane, 3% Amazonian rubber
- Outsole: 31% Amazonian rubber
Complementing the footwear, BUFF® has created a Brazilian-inspired capsule collection of neckwear, headbands, hats, and caps, designed to pair seamlessly with the VEJA Fitz Roy. These accessories feature bold colours and patterns drawn from BUFF®’s Spring 2025 collection, celebrating the vibrancy and diversity of Brazil's landscapes.
BUFF® ‘s capsule collection features the brand’s popular 5 Panel Go Cap, Go Bucket Hat and innovative CoolNet UV® Multifunctional Neckwear. This limited-edition collaboration, launching May 7, 2025, showcases the commitment of both brands to sustainability, innovation, and outdoor adventure.
Alyssa Jade is a international fashion stylist and trend reporter based in Vancouver, Canada. Renowned for her versatile and expansive portfolio, Alyssa has collaborated with a diverse array of professionals, including athletes, political figures, television hosts, and business leaders. Her styling expertise extends across commercial campaigns, fashion editorials, music videos, television productions, fashion shows, and bridal fashion.
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