BUFF® and VEJA Launch Eco-Inspired Fitz Roy Collection

SANTA ROSA, California (May 7, 2025) - BUFF®, certified B Corporation and world leader in headwear and neckwear for outdoor enthusiasts, announces a partnership with iconic French footwear brand, VEJA. The BUFF® x VEJA capsule collection celebrates the spirit of adventure and sustainability. Bringing together VEJA’s innovative footwear design and BUFF®’s vibrant outdoor-inspired accessories, this collaboration is one-of-a-kind.

The collection revisits the essence of the Brazilian outdoors, reimagining VEJA’s iconic Fitz Roy hiking shoe. The BUFF® x VEJA Fitz Roy combines VEJA’s classic designs, with colors from BUFF®’s SS25 collection - blending technical performance with bold style.

Technical Details of the Fitz Roy Hiking Shoe:

• Climbing-Inspired Laces: Rugged yet stylish, the laces reflect the climbing heritage of the Brazilian outdoors.
• Custom Mesh Tongue: Showcasing the BUFF® logo for a distinctive touch.
• Trail-Ready Sole: Multidirectional crampons and a Rock-Plate ensure stability and protection on challenging terrains.
• Trek-Shell Upper: Made from 100% recycled polyester, this water-resistant fabric is treated with a PFC-free durable water repellent for eco-conscious performance.
• Midsole: 52% sugarcane, 3% Amazonian rubber
• Outsole: 31% Amazonian rubber

Complementing the footwear, BUFF® has created a Brazilian-inspired capsule collection of neckwear, headbands, hats, and caps, designed to pair seamlessly with the VEJA Fitz Roy. These accessories feature bold colours and patterns drawn from BUFF®’s Spring 2025 collection, celebrating the vibrancy and diversity of Brazil's landscapes.

BUFF® ‘s capsule collection features the brand’s popular 5 Panel Go Cap, Go Bucket Hat and innovative CoolNet UV® Multifunctional Neckwear. This limited-edition collaboration, launching May 7, 2025, showcases the commitment of both brands to sustainability, innovation, and outdoor adventure.