Carrera Eyewear Renews Partnership With Ducati as Official Partner

Carrera and Ducati have extended their partnership through 2029, continuing their fusion of high-performance racing heritage with bold eyewear design.

Carrera Eyewear, a Safilo Group home brand, and Ducati have announced the renewal of their successful partnership, extending their collaboration until 2029. After two years of impressive achievements both on and off the racetrack, the two brands continue to blend performance and style, offering fans a unique mix of innovation and quality.

Shared Values: Boldness and Innovation

Carrera Eyewear and Ducati are united by a bold attitude and a commitment to cutting-edge design. Their partnership has resulted in products that are synonymous with innovation and the highest quality. As Alberto Macciani, Safilo Group Chief Marketing Officer, OCB's & Global Head of Communication, stated:

"The partnership between Carrera and Ducati goes beyond products and sponsorships: over the past few years, we have built a great work team together, that has transposed the ambitious successes enjoyed on the racetrack onto the eyewear sector."

Alessandro Cicognani, Ducati Licensing & Corporate Sponsorship Director, added:

"The collaboration between Ducati and Carrera is perfectly in line with our strategy aimed at offering, to racing enthusiasts, not just high-quality products, but products that reflect our brand's values - design and performance - which, together with Carrera's excellent quality, have created unique eyewear collections that really resonate with consumers. We are therefore very pleased to celebrate the renewal of this successful partnership today."

Racing Forward: Official Sponsorship and Star Riders

Carrera will continue as the Official Partner of DUCATI CORSE for the 2025, 2026, and 2027 championship seasons. This ongoing relationship sees Carrera standing alongside the Ducati Lenovo Team, which has secured numerous podiums and victories, including two-time MotoGP World Champion Francesco Bagnaia and multiple Constructors' and Team World Championship Titles.

For the 2025 season, riders Pecco Bagnaia and Marc Marquez will be the faces of the CARRERA|DUCATI collection’s ad campaign, embodying the spirit of both brands. Marquez, a six-time MotoGP world champion, will join the Ducati factory team on a two-year deal starting in 2025, making this collaboration even more exciting for motorsport fans.

The SS2025 CARRERA|DUCATI Collection

The latest CARRERA|DUCATI collection draws inspiration from the iconic design of Ducati’s high-performance Panigale V4 and the creativity of the Borgo Panigale design team. The collection is instantly recognizable for its sports-inspired, wraparound fronts and straight temples, featuring a striking combination of Carrera and Ducati logos in contrasting colors.

The eyewear stands out for its use of high-quality materials such as lightweight carbon fiber and titanium, as well as flexible Ultem and rubber. The aerodynamic lines are unrivaled in the wind tunnel, meeting the needs of two-wheel enthusiasts and anyone seeking distinctive products with bold design and a sporty feel.

If you want to see the partnership in action, you can watch the Carrera x Ducati video and see the Carrera Ducati riders showcasing the new collection.

For those interested in owning a piece of this collaboration, you can shop the Carrera Ducati 2025 collection online or explore Carrera eyewear options for men and women.

Looking Ahead

With this renewed partnership, Carrera and Ducati continue to set the pace in both the racing and fashion worlds, delivering eyewear collections that capture the thrill of speed, the power of design, and the pursuit of excellence. As fans look forward to the seasons ahead, the Carrera|Ducati collaboration promises even more innovation, style, and performance on and off the track.