Casa Loewe Montaigne Blends Art Design and Luxury in New Paris Flagship

The Spanish luxury house LOEWE has opened its newest flagship, CASA LOEWE Montaigne, on Avenue Montaigne in Paris, marking a significant expansion of its European retail presence and creative vision. Positioned at the crossroads of art and high fashion, the new space reflects Creative Director Jonathan Anderson’s philosophy of fashion as a tactile and emotional dialogue, where craft meets modern culture.

Situated within one of Paris’s most iconic luxury corridors, CASA LOEWE Montaigne serves as both a retail destination and a cultural gallery. The multi-level boutique brings together the brand’s ready-to-wear collections, leather goods, and accessories alongside an impressive selection of art and design pieces, all handpicked to express LOEWE’s identity as an artistic maison.

A New Chapter for LOEWE in Paris

The launch strengthens LOEWE’s footprint in the French capital, complementing its Rue Saint-Honoré store and underlining the brand’s growing global influence under Anderson’s creative leadership. Since joining the house in 2013, Anderson has transformed LOEWE into one of Spain’s most distinctive global luxury names — an achievement built on an interplay of tradition, innovation, and artistry.

According to LOEWE, the new flagship “embodies the creative spirit of the Maison, where craftsmanship and design coexist in perfect harmony.” The store’s architectural interior combines contemporary minimalism with artisanal detailing — hand-finished wood, bespoke ceramics, and sculptural fixtures that reflect the house’s devotion to artisanal processes.

The space features pieces from the LOEWE FOUNDATION Collection, a portfolio of contemporary artworks and crafts that represent the brand’s deep-rooted relationship with the global art community. Each piece complements Anderson’s vision to make LOEWE a living expression of creative heritage rather than a static fashion house.

Art and Craft at the Core

From its founding in 1846 in Madrid, LOEWE has maintained a reputation for unmatched craftsmanship, often described as the “craft luxury house.” Under Anderson, this legacy has evolved into something boldly forward-thinking. Every retail space from CASA LOEWE London to LOEWE Omotesando in Tokyo, mirrors the same ethos: to present fashion through the lens of culture and craft.

The Avenue Montaigne flagship follows this model, offering visitors a sensory experience that moves beyond shopping. Organically arranged as if it were a collector’s home, the boutique encourages exploration and conversation, where displays of voluminous leather bags and flowing ready-to-wear silhouettes coexist with ceramics, modernist furniture, and sculptural installations.

Speaking on the opening, Creative Director Jonathan Anderson said: “CASA LOEWE Montaigne isn’t just a store — it’s a place where creativity lives and evolves. Every detail, from the choice of materials to the curation of art, reflects our belief that fashion is part of a bigger cultural conversation.”

Paris as a Cultural Home

Opening on Avenue Montaigne carries symbolic weight for LOEWE, aligning the brand with a lineage of fashion houses that define Paris’s haute couture scene. The address is iconic, home to Dior, Chanel, and Saint Laurent, making LOEWE’s arrival a statement of heritage meeting modernity.

For Anderson, CASA LOEWE Montaigne represents both continuity and daring. While maintaining the artisanal Spanish spirit, the store brings an international energy reflective of LOEWE’s identity today: rooted in craft but globally resonant. It’s a space where art exhibitions might run alongside fashion showcases, inviting the public to engage not just with products but with ideas.

The store launch arrives amid a robust year for LOEWE, which has continued expanding its retail network across Asia, Europe, and North America, while reinforcing its leadership in the luxury leather goods sector. Though LOEWE does not disclose financial results separately from its parent company LVMH, the brand is widely recognized as one of the group’s fastest-growing fashion labels.

A Cultural and Commercial Milestone

With CASA LOEWE Montaigne, LOEWE is reaffirming the values that distinguish the house in the modern luxury landscape: craftsmanship, authenticity, and creative storytelling. By blending retail and culture so seamlessly in Paris, the brand sets a new benchmark for experiential luxury spaces, where shopping becomes a journey through art and identity.

As Anderson continues to push LOEWE into uncharted creative territory, CASA LOEWE Montaigne stands as both a tribute to the maison’s past and a beacon for its future where heritage meets today’s spirit of reinvention.