Insights

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The global sporting goods industry is navigating a complex landscape marked by economic headwinds, shifting consumer behaviors, and geopolitical uncertainties, according to McKinsey & Company’s latest report, Sporting Goods 2025—The new balancing act: Turning uncertainty into opportunity.…

puma scaled

Puma has cemented its position in the global sportswear industry with footwear sales reaching more than €4 billion in 2024, accounting for 54% of its total revenue and marking a 13% increase from its 2022 milestone of crossing €4 billion for the first time.…

footwear market scaled

The global footwear market currently stands at the intersection of tradition and innovation, poised for significant expansion.…

GeoPilot Launch

NORTIV 8, a leader in high-performance footwear, has unveiled its GeoPilot Tactical Boot Collection, a versatile line designed for professionals, outdoor adventurers, and everyday users.…