Birkenstock Reports €2.09 Billion Sales With 15.9 Percent Growth
Birkenstock is reaching new heights in both sales and manufacturing scale as it leverages soaring demand and invests…
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On x BEAMS x REI Launch Global Outdoor Capsule Inspired by Matterhorn Fuji Rainier
On and BEAMS and REI Co-op have created a collection that brings three continents together in a blend…
Land O’Lakes and Clove Launch Butter Yellow Sneaker With 3744 Pounds of Donations
This cross-category partnership delivers comfort and color and a community impact with a limited release and meaningful donations…
Captain Morgan Unveils New Fan Challenge Across 12 Cities
Captain Morgan is electrifying the 2025 football season with its new campaign, The Captain’s Challenge, inviting fans across America to…
Topo Athletic Reports 45 Percent Q2 Sales Growth and Expands Headquarters
Topo Athletic is accelerating its growth story with a major headquarters expansion in Framingham as record sales and…
flyExclusive Partners With Coco Gauff as Global Brand Ambassador
flyExclusive, a leader in premium private jet travel, announced that two-time Grand Slam Champion and American tennis superstar Coco…
Merrell and LONELY GHOST Unite for First-Ever Footwear Collaboration
Merrell, the global leader in hiking and outdoor footwear, has teamed up with cult-favorite lifestyle brand LONELY GHOST to launch…
PUMA and Louis Gabriel Nouchi Unveil Mostro Sock in Black and Khaki
The PUMA x LGN Mostro Sock represents a bold reimagining of PUMA’s iconic Mostro legacy, trading its classic strap closure…
Kickback launches platform democratizing sneaker design and ownership
Kickback is changing how sneakers are made and owned by letting anyone design and launch and sell shoes…
REIGN adds DeMarcus Lawrence to athlete ambassador lineup
DeMarcus Lawrence brings top-tier football performance and relentless drive to the REIGN Total Body Fuel family as its…
Quanta Services 2026 joins as official supporter powering Houston FIFA World Cup
Houston’s World Cup vision takes another step forward with one of the world’s leading infrastructure companies at its…
Palm Beach Royals 2025 set record with $16M Major League Pickleball acquisition
Professional pickleball reaches new heights as Hyperspace Ventures brings Palm Beach its first-ever major pro sports team with…
Condé Nast launches Vette to tap $200 billion creator economy with AI-powered storefronts
Condé Nast will launch Vette to reinvent influencer-led shopping with creator storefronts and seamless direct-to-consumer experiences. What Makes…
Easy Spirit Pledges $25,000 Donation With Move for Pink Sneaker
For over six years, Easy Spirit has championed the fight against breast cancer, staying committed to the women who inspire…
Jameson Irish Whiskey Unveils The Unofficial Whiskey for Football Fans Campaign
Jameson Irish Whiskey is raising the bar for football fans everywhere as it takes center stage with the first professional…
Jameson Becomes Official Whiskey Partner of First NFL Game in Ireland
Jameson Irish Whiskey is bringing the spirit of Dublin to NFL fans as it becomes the official whiskey…
DSC 2 unveils DURAPONTEX L-TAC cutting footwear energy use by 50%
DSC is changing sustainable footwear manufacturing with its DURAPONTEX L-TAC foam that lowers energy use and carbon emissions…
Roots Launches New Store Concepts Blending Heritage With Modern Retail Trends
Roots is redefining store experiences in Canada by blending modern design elements with heritage details for refreshed flagships…
Tampa Bay Lightning Launches First Team-Owned Streaming Service for $66 Season Access
Tampa Bay Lightning fans gain unprecedented access to live hockey as the team launches its first direct-to-consumer streaming…
Balega launches Feel the Difference campaign highlighting comfort innovation for athletes
Balega is raising the bar for performance running socks with the launch of its new Feel the Difference…
Reebok and Kodak 2025 Drop Retro Capsule Highlighting Gen Z Vintage Fashion Trends
This collaboration brings film-inspired color and design to timeless Reebok sneakers and apparel for the next generation of…
Stanley 1913 and PSG 2025 Launch First Official French Football Partnership
Stanley 1913 and Paris Saint-Germain are creating a new standard in sport and lifestyle partnerships by fusing iconic…
PFL and Dada Drinks Partner for French MMA Events in Nantes and Lyon
French fans will get a taste of local flavor and global MMA excitement as Dada Drinks and the…
Nike and Air Afrique Unveil Air Max RK61 Inspired by Pan-African Heritage
Nike and Paris-based collective Air Afrique are connecting legacy and cultural innovation in a first-of-its-kind dress shoe built…