New Balance and Atalanta BC Unveil New Balance Arena in Bergamo
Built in 1928, the ground, home to generations of Nerazzurri (“the black and blues”), has hosted Atalanta fans…
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New Balance Opens $65 Million Central Maine Factory Expansion
New Balance celebrated the grand opening of New Balance Central Maine, its recently expanded athletic footwear factory located in Skowhegan,…
Nike Launches the Shox Z Blending Heritage and Modern Design
Nike introduces the Shox Z, a fresh silhouette that redefines minimalist sportswear with maximal impact. This latest iteration keeps…
GANNI and New Balance Launch 1906L Sneaker-Loafer Hybrid
For their latest collaboration, GANNI and New Balance have crafted a genre-bending sneaker that tears up the conventions of athletic footwear.…
Nike x Jacquemus Launch Moon Shoe Inspired by 1972 Original
Nike has given its legendary Moon Shoe a dynamic new twist for 2025, joining forces with French designer Simon Porte…
PUMA Launches Sonic the Hedgehog Capsule Fusing Motorsport Style with SEGA Game Magic
PUMA and Sonic the Hedgehog are back with a vibrant plus collectible capsule for fall 2025 thus merging…
e.l.f. Cosmetics Makes Historic Debut With Tottenham Hotspur Men’s Team
elf Cosmetics Expands Partnership With Tottenham Hotspur, Making Historic Carabao Cup Debut and Strengthening Commitment to Women’s Football.…
Premier Lacrosse League and U.S. Bank Bring Lacrosse to the Oculus in New York City
The Premier Lacrosse League (PLL) and U.S. Bank turned the iconic Oculus at World Trade Center in New York City into the city’s…
Victory Live Partners with Las Vegas Raiders to Power Data-Driven Ticketing and Analytics
Victory Live is joining forces with the Las Vegas Raiders to power the team’s business operations and brand…
Sportiqe Launches Sinatra Collection Inspired by Yankee Stadium Tradition
Sportiqe’s Center Field Collection honors the unmistakable sound of victory at Yankee Stadium with Frank Sinatra-inspired apparel that…
Winning Amazon Strategies for Footwear & Fashion Brand Growth
For ambitious brands aiming to scale, Amazon remains a premier sales channel—it’s a launchpad for brands looking to…
Maybelline launches Only in Matte Ink campaign with Olympic rugby star Ilona Maher
Olympic-level rugby meets bold beauty as a longwear lipstick goes through the ultimate sports test on and off…
EverPass Adds ESPN+ to Commercial Venues With 2,200 Live Events a Year
Sports fans will have more reasons than ever to gather at their favorite venues as EverPass brings more…
Wearable AI Market Expands Toward 303 Billion Driven by Health and AR
Wearable AI is rapidly emerging as the foundation of a new health, productivity, and mobility ecosystem—one that connects…
Torchy’s Tacos Chiefs Partnership Turns Big Plays Into Free Tacos and $1 Donations
Torchy’s Tacos and the Kansas City Chiefs have cooked up a nationwide taco celebration that rewards fans for…
Legends Global Merger Creates World’s Largest Live Events Company
A new era begins in live events and venue management as two industry giants unite to shape experiences…
Rokt and Oracle Red Bull Racing Launch First-Ever All-Female Team in British F4 Esports
Oracle Red Bull Racing and Rokt have announced the first-ever all-female team to compete in the Motorsport UK…
FanDuel Sports Network MLB Season Breaks Record With 2.8 Billion Minutes Streamed
FanDuel Sports Network just delivered its strongest season ever with explosive streaming growth that is reshaping how baseball…
Sports Illustrated Tickets Secures $50 Million Credit Facility to Drive Expansion
Sports Illustrated Tickets has firmly established itself as a formidable force in the live event ticketing marketplace, recently securing…
Canadian Women & Sport Launches ‘Get Girl Coached’ to Keep Girls in the Game
Canadian Women & Sport, a national non-profit organization dedicated to creating equity and inclusion throughout Canada’s sport system,…
NRF Report Forecasts U.S. Port Imports to Fall 20% by December
Cargo volumes at America’s busiest ports are forecast to drop in the months ahead as rising tariffs continue…
JD Sports Opens First Canadian Flagship on Vancouver’s Robson Street
JD Sports has officially opened its first Canadian flagship on Vancouver’s iconic Robson Street, setting a new standard…
Veritone Signs Landmark Licensing Deal With ESPN for NCAA Audio Archive
Veritone, a leader in building human-centered enterprise AI solutions, has announced a landmark agreement with ESPN to license ESPN’s…
Nutrafol Becomes MLB’s Official Hair Growth Partner in Groundbreaking Multi-Year Deal
Nutrafol, the leading dermatologist-recommended hair growth supplement brand, has entered into its first-ever, multi-year sports partnership with Major League…